Kids Deodorant Girls

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.0% of those searches ended in a purchase. Searches in the last 90 days moved +20.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.6M a year.

Searches, last 12 months

1.3M

Growth, 90 days vs prior 90

+20.4%

Conversion, latest week

9.0%

Market size, estimated

$1.6Ma year

Peak month

July1.8× the quietest month

Top search term

kids deodorant girls185K searches a year

Listings sell for $13.50 on average, from $6.93 to $29.18. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 5,000 to 6,000 of them. At $13.50 that is $68K to $81K a year per listing.

Average price

$13.50under the $15 to $100 sweet spot

Price range

$6.93–$29.18

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

125K–150K

Units per listing a year

5,000–6,000

Revenue per listing a year

$68K–$81K

Returns

0.6%of orders · Amazon United States median 2.1%

72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #154 within Deodorants & Antiperspirants. It carries 6,083 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

72%

Prime listings

100%

Out of stock, average day

1.9%

Average rank

#154in Deodorants & Antiperspirants

Average rating

4.47 starsAmazon United States average 4.42 stars

Average reviews

6,083per listing

Listings tracked

18

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

67 months