Is kids deodorant boy profitable to sell on Amazon United States?

The niche generates $592K/yr across 21 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +18.7%. Flapen's verdict: Worth a look (54/100).

How competitive is the kids deodorant boy niche?

13 brands and 174 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in kids deodorant boy?

Top complaints mined from reviews: Smell, Allergies, Durability. The return rate is 0.3%.

When does demand for kids deodorant boy peak?

Demand peaks in Aug; the busiest month runs 3.0× the quietest.

What does it cost to enter the kids deodorant boy niche?

Listings span $6.30–$29.18; the average listing price is $11.93 (sweet spot $15–$100). The average incumbent carries 9,208 reviews — the moat a new listing must climb.

kids deodorant boy

Worth a look

Shows low returns (0.3%), but a deep review moat (9,208 avg reviews) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Great10.6%

search→purchase rate — share of searches ending in a sale

Market size

Good$592K

$592K/yr · 469K searches

Price range

Good$6.30–$29.18

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$11.93

avg listing price — sweet spot $15–$100

Growth

Okay+18.7%

90-day search growth — must beat 0% to launch

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Review moat

Bad9,207.62

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, kids deodorant boy is a $592K/yr Amazon United States market (469K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Aug. Verdict: Worth a look — 54/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

kids deodorant boy market data

Units sold / yr: 50K–60K; avg 2,000–2,500/product
Revenue / yr: $597K–$716K; units × avg price
Conversion rate: 10.6%
Avg BSR: #474
Page quality: 0%
Prime: 95%
Sponsored: 76%
Out of stock: 6.4%
Avg brand age: 77 months
Avg seller age: 127 days

Competition & brand share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

174

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

65%

Top 20: 99%

Open market

12%

Fresh Monster28%
Fresh Kidz20%
Tom's of Maine14%
Level Up12%
Old Spice12%
Kobi2%
Open — no brand owns it (7 brands, 12%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +18.7% search growth over the last 90 days.

Peak months: Aug · busiest ÷ quietest = 3.0×

Open Trend

Top kids deodorant boy search terms

kids deodorant boys133K/yr +36.7%9.3% conv.
boys deodorant 8-1250K/yr +26.6%11.8% conv.
boys deodorant62K/yr -0.9%8.4% conv.
kid deodorant boy23K/yr +20.1%9.1% conv.
toms deodorant kids19K/yr +4.3%7.3% conv.
teen deodorant for boys20K/yr +5.3%7.8% conv.
kids deodorant boys 8-1233K/yr -14.4%9.8% conv.
toms wicked cool deodorant kids12K/yr +18.4%8.3% conv.
deodorant for boys 8-129K/yr +80.4%8.1% conv.
deodorant for boys16K/yr -1.6%6.7% conv.

All search terms

Top kids deodorant boy products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Fresh Monster Natural Deodorant for Kids and Teens I Aluminum-Free Paraben-Free and Hypoallergenic I Dermatologist Tested I 24-Hour Protection I Beach Breeze Scent I 1.76 oz I 1 Count

Fresh Monster$12.664.7★9,154 rev

Fresh Monster Natural Deodorant for Kids & Teens I Moms Choice Gold Award Winner | Aluminum-Free Paraben-Free Hypoallergenic I 24-Hour Protection I Beach Gummy Burst Scent I 1.76 oz

Fresh Monster$12.844.7★9,154 rev

Toms of Maine Freestyle Wicked Cool! Natural Deodorant for Tweens Aluminum Free Deodorant Stick 1.6 oz (3 Pack)

Tom's of Maine$15.194.6★15,359 rev

Fresh Kidz Blue Roll-On Deodorant for Boys & Teens Aluminum Free Natural Deodorant for Kids 24 Hour Odor Protection Sensitive Skin Safe Non-Staining Citrus Scent Vegan & Cruelty Free 1.86 fl oz

Fresh Kidz$8.984.5★5,002 rev

Level Up Boys Deodorant: Aluminum-Free Alcohol-Free Paraben-Free 24 Hr Odor Protection Clean Fresh Scent Kids & Tweens Made in the USA

Level Up$12.034.5★1,668 rev

Newest

by launch date

Old Spice Aluminum Free Deodorant for Men Old Spice x The Super Mario Galaxy Movie 24/7 Lasting Freshness Lasting Odor Protection Smell Super with Cosmic Quest Star Showers Scent 3.0 oz

Old Spice$8.411,410 rev

5mo ago

Suave Aluminum-Free Deodorant for Kids Teen Girls & Boys Fresh Vibes 2-Pack 48H Protection 1.2 Oz Ea

Suave$8.00861 rev

9mo ago

Miles 3-in-1 - Woods - 16 oz

Miles$11.3129 rev

9mo ago

TUBBY TODD Deo Stick - Kids Deodorant - Aluminum-Free Baking Soda-Free Citrus Vanilla Deodorant for Sensitive Skin - Odor Protection with Tapioca Starch & Magnesium - Safe for Kids & Tweens - 2Pk

TUBBY TODD$29.18145 rev

1y ago

Old Spice Aluminum Free Deodorant for Men 24/7 Freshness & Lasting Scent Long Lasting Odor Protection Smell Like a Hero Batman Black Cherry and Nightfall Scent 3.0 oz

Old Spice$7.621,514 rev

1y ago

What buyers say about kids deodorant boy

What buyers praise and complain about, mined from review topics.

What buyers love

Smell48%

“Smells fresh”

Quality-Overall11%

“reliable product”

Value For Money7%

“Great deal”

Allergies4%

“NO irritation”

Durability3%

“Been using for years”

Advertised Vs Actual Product3%

“As advertised”

Efficiency3%

“Does the job well”

Soft Feel2%

“the smoothness of it”

Moist/Dry1%

“Keeps you dry”

Ingredients-Overall1%

“like that they are clean ingredients”

What buyers complain about

Smell24%

“Too strong of smell”

Allergies12%

“Allergic reaction”

Durability7%

“one of them broke immediately”

Functionality-Overall7%

“Didn't work”

Value For Money4%

“WASTE of money”

Stain Resistance3%

“Leaves stains”

Moist/Dry3%

“a little dry”

Sensitivity-Overall2%

“Not safe for sensitive skin”

Quality-Overall1%

“Absolute garbage”

Residue1%

“Leaves powdery residue on my shirts”

Top return reasons

Smell51%

Functionality-Overall9%

Advertised Vs Actual Product7%

Defective Material/Parts7%

Value For Money5%

Product Condition3%

Size-Overall2%

Stain Resistance2%

Adhesion/Stickiness2%

Ingredients-Overall2%

Common questions

Is kids deodorant boy profitable to sell on Amazon United States?: The niche generates $592K/yr across 21 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +18.7%. Flapen's verdict: Worth a look (54/100).
How competitive is the kids deodorant boy niche?: 13 brands and 174 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in kids deodorant boy?: Top complaints mined from reviews: Smell, Allergies, Durability. The return rate is 0.3%.
When does demand for kids deodorant boy peak?: Demand peaks in Aug; the busiest month runs 3.0× the quietest.
What does it cost to enter the kids deodorant boy niche?: Listings span $6.30–$29.18; the average listing price is $11.93 (sweet spot $15–$100). The average incumbent carries 9,208 reviews — the moat a new listing must climb.