Kids Curl Cream
FailDemand is soft, at -19.9% this quarter, so Kids Curl Cream is a Fail.
- Flapen Score
- 44 / 100Ranks 6,956 of 10,978 Beauty & Personal Care niches · −4 vs the category median of 4844
- Market size
- $150K/yr148K searches / yr
- 90-day growth
- -19.9%search demand this quarter
- Competition
- 64%top-5 click share · 12 brands · 94 sellers
Flapen Score
Kids Curl Cream against its category
The dotted line is the Beauty & Personal Care average. Past it, Kids Curl Cream is stronger. Inside it, weaker.
Market
The Kids Curl Cream market on Amazon at a glance
Shoppers on Amazon United States searched for Kids Curl Cream 148K times last year and spent an estimated $150K. The top 5 brands take 82% of clicks. Demand peaks in Feb. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 7.6% of those searches ended in a purchase.
Shoppers searched for this 148K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -19.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $150K a year.
- Searches, last 12 months
- 148K
- Growth, 90 days vs prior 90
- -19.9%
- Conversion, latest week
- 7.6%
- Market size, estimated
- $150Ka year
- Peak month
- February1.6× the quietest month
- Top search term
- kids curl cream31K searches a year
02 · Price
A sale here is worth $13.30.
Listings sell for $13.30 on average, from $6.14 to $28.82. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $13.30 that is $3K to $7K a year per listing.
- Average price
- $13.30under the $15 to $100 sweet spot
- Price range
- $6.14–$28.82
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $3K–$7K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #169 within Creams & Lotions. It carries 6,587 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 100%
- Out of stock, average day
- 1.5%
- Average rank
- #169in Creams & Lotions
- Average rating
- 4.57 starsAmazon United States average 4.42 stars
- Average reviews
- 6,587per listing
- Listings tracked
- 17
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Kids Curl Cream products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
94
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
13%
- Brand 129%
- Brand 225%
- Brand 313%
- Brand 49%
- Brand 56%
- Brand 65%
- Open — no brand owns it (6 brands, 13%)
Demand
Kids Curl Cream search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 1.6×
Search terms
Top Kids Curl Cream search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- kids curl cream31K/yr
- curl cream for kids23K/yr
- toddler curl cream18K/yr
- mixed kids hair products16K/yr
- curly hair kids products14K/yr
- curly hair products kids11K/yr
- kid curly hair products9K/yr
- mixed hair products for curls kids5K/yr
- girls curly hair products6K/yr
- kids curling cream5K/yr
Reviews and returns
What reviews say buyers love and hate about Kids Curl Cream
We read the reviews and the return reasons for every product selling here.
“the smell is a little weird”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kids Curl Cream questions
Answered from the same tracked data.









