Kids Clarifying Shampoo
MaybeBuyers convert on 19.2% of searches. But the top 5 brands take 99% of clicks, so Kids Clarifying Shampoo is a Maybe.
- Flapen Score
- 56 / 100Top 17% of 10,978 Beauty & Personal Care niches · +8 vs the category median of 4856
- Market size
- $131K/yr39K searches / yr
- 90-day growth
- +224.7%search demand this quarter
- Competition
- 66%top-5 click share · 6 brands · 42 sellers
Flapen Score
Kids Clarifying Shampoo against its category
The dotted line is the Beauty & Personal Care average. Past it, Kids Clarifying Shampoo is stronger. Inside it, weaker.
Market
The Kids Clarifying Shampoo market on Amazon at a glance
Shoppers on Amazon United States searched for Kids Clarifying Shampoo 39K times last year and spent an estimated $131K. The top 5 brands take 99% of clicks. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 19.2% of those searches ended in a purchase.
Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 19.2% of those searches ended in a purchase. Searches in the last 90 days moved +224.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $131K a year.
- Searches, last 12 months
- 39K
- Growth, 90 days vs prior 90
- +224.7%
- Conversion, latest week
- 19.2%
- Market size, estimated
- $131Ka year
- Top search term
- fairy tales sun and swim8K searches a year
02 · Price
A sale here is worth $17.67.
Listings sell for $17.67 on average, from $8.17 to $42.28. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $17.67 that is $4K to $9K a year per listing.
- Average price
- $17.67inside the $15 to $100 sweet spot
- Price range
- $8.17–$42.28
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $4K–$9K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #187 within Shampoo & Conditioner Sets. It carries 3,014 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #187in Shampoo & Conditioner Sets
- Average rating
- 4.60 starsAmazon United States average 4.42 stars
- Average reviews
- 3,014per listing
- Listings tracked
- 15
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Kids Clarifying Shampoo products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Fairy Tales Sun & Swim Shampoo & Conditioner for Kids - Chlorine Removal Swim Shampoo Removes Green Pool Tones Sea Salt & Mineral Buildup - Delicious Tropical Scent 12oz + 8oz
- Price
- $21.29
- Rating
- 4.6/5
- Reviews
- 773
- Age
- 4y ago

Fairy Tales Swim Shampoo Conditioner and Conditioning Spray for Kids- 3 pack | Made with Natural Ingredients in the USA | Chlorine Removal Swimmer Trio | No Parabens Sulfates or Synthetic Dyes
- Price
- $28.39
- Rating
- 4.6/5
- Reviews
- 363
- Age
- 4y ago

Fairy Tales Sun & Swim Leave-In Conditioner Spray for Kids - Pre Swim & After Swim Hair Protection Defends Against Chlorine Salt & Sun - Delicious Tropical Scent 8oz
- Price
- $10.31
- Rating
- 4.6/5
- Reviews
- 1,597
- Age
- 19y ago

Fairy Tales Sun & Swim Lifeguard Kids Clarifying Shampoo - Chlorine Removal Swim Shampoo for Kids - Removes Green Pool Tones Sea Salt & Mineral Buildup - Citrus Scent - 12 oz
- Price
- $11.51
- Rating
- 4.5/5
- Reviews
- 3,491
- Age
- 19y ago

Fairy Tales Sun & Swim Kids Body Wash - Chlorine Removal After-Pool Body Wash for Kids Washes Off Salt Sunscreen & Pool Residue - Delicious Tropical Scent - 16oz
- Price
- $9.85
- Rating
- 4.6/5
- Reviews
- 539
- Age
- 4y ago
Trending
estimated 90-day click momentum
JAN & JUL Adjustable Neck Flap Wide Brim Hat Toddler with UV Protection (L: 2-5 Years Pink Ice Cream)
- Price
- $22.54
- Rating
- 4.8/5
- Reviews
- 1,905
- Age
- 2y ago

JAN & JUL Kids Quick Dry Beach Bucket Sun-Hat for Swimming (L: 2-5 Years Wave Rider)
- Price
- $17.66
- Rating
- 4.8/5
- Reviews
- 4,462
- Age
- 2y ago

DASMINI Baby Girls Sun Hat Cute Flower and Grass Toddler Summer Outdoor Infant Beach Wide Brim Caps 2-5T
- Price
- $13.03
- Rating
- 4.8/5
- Reviews
- 549
- Age
- 4y ago

Fairy Tales Swim Shampoo Conditioner and Conditioning Spray for Kids- 3 pack | Made with Natural Ingredients in the USA | Chlorine Removal Swimmer Trio | No Parabens Sulfates or Synthetic Dyes
- Price
- $28.39
- Rating
- 4.6/5
- Reviews
- 363
- Age
- 4y ago

Fairy Tales Sun & Swim Leave-In Conditioner Spray for Kids - Pre Swim & After Swim Hair Protection Defends Against Chlorine Salt & Sun - Delicious Tropical Scent 8oz
- Price
- $10.31
- Rating
- 4.6/5
- Reviews
- 1,597
- Age
- 19y ago
Newest
by launch date
JAN & JUL Adjustable Neck Flap Wide Brim Hat Toddler with UV Protection (L: 2-5 Years Pink Ice Cream)
- Price
- $22.54
- Rating
- 4.8/5
- Reviews
- 1,905
- Age
- 2y ago

JAN & JUL Kids Quick Dry Beach Bucket Sun-Hat for Swimming (L: 2-5 Years Wave Rider)
- Price
- $17.66
- Rating
- 4.8/5
- Reviews
- 4,462
- Age
- 2y ago

Fairy Tales Sun & Swim After Sun Lotion for Kids - Soothing After-Sun Care with Aloe & Coconut Oil - Hydrates & Nourishes Sun-Drenched Skin - 8 oz
- Price
- $9.67
- Rating
- 4.1/5
- Reviews
- 85
- Age
- 2y ago

Evereden Kids After-Swim & Sports Shampoo | Cleansing Clay Detoxifies Hair & Scalp from Chlorine Dirt & Sweat | Dermatologist-Tested No Phenoxyethanol No Silicones Vegan | All Hair Type Ages 3+
- Price
- $23.55
- Rating
- 4.7/5
- Reviews
- 189
- Age
- 3y ago

Fairy Tales Swim Shampoo Conditioner and Conditioning Spray for Kids- 3 pack | Made with Natural Ingredients in the USA | Chlorine Removal Swimmer Trio | No Parabens Sulfates or Synthetic Dyes
- Price
- $28.39
- Rating
- 4.6/5
- Reviews
- 363
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 rising
Sellers
42
Est. top-5 brand share
99%
Top 20: 100%
Est. top-5 click share
66%
Top 20: 100%
Open market
0%
- Fairy Tales78%
- JAN & JUL12%
- Evereden5%
- SO COZY3%
- Aveeno2%
- DASMINI1%
- Open — no brand owns it (0%)
Search terms
Top Kids Clarifying Shampoo search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- fairy tales sun and swim8K/yr
- kids clarifying shampoo10K/yr
- fairytales sun and swim4K/yr
- fairy tales swim3K/yr
- clarifying shampoo for kids6K/yr
- fairy tales swim shampoo3K/yr
- clarifying shampoo kids4K/yr
Reviews and returns
What reviews say buyers love and hate about Kids Clarifying Shampoo
We read the reviews and the return reasons for every product selling here.
“Dont like the smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
24 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kids Clarifying Shampoo questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









