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Kids Clarifying Shampoo

Maybe

Buyers convert on 19.2% of searches. But the top 5 brands take 99% of clicks, so Kids Clarifying Shampoo is a Maybe.

Filters Trending
Flapen Score
56
56 / 100
Top 17% of 10,978 Beauty & Personal Care niches · +8 vs the category median of 48
Market size
$131K/yr39K searches / yr
90-day growth
+224.7%search demand this quarter
Competition
66%top-5 click share · 6 brands · 42 sellers

Flapen Score

Kids Clarifying Shampoo against its category

The dotted line is the Beauty & Personal Care average. Past it, Kids Clarifying Shampoo is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Clarifying Shampoo market on Amazon at a glance

Shoppers on Amazon United States searched for Kids Clarifying Shampoo 39K times last year and spent an estimated $131K. The top 5 brands take 99% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 19.2% of those searches ended in a purchase.

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 19.2% of those searches ended in a purchase. Searches in the last 90 days moved +224.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $131K a year.

Searches, last 12 months
39K
Growth, 90 days vs prior 90
+224.7%
Conversion, latest week
19.2%
Market size, estimated
$131Ka year
Top search term
fairy tales sun and swim8K searches a year

02 · Price

A sale here is worth $17.67.

Listings sell for $17.67 on average, from $8.17 to $42.28. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $17.67 that is $4K to $9K a year per listing.

Average price
$17.67inside the $15 to $100 sweet spot
Price range
$8.17–$42.28
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$4K–$9K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #187 within Shampoo & Conditioner Sets. It carries 3,014 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#187in Shampoo & Conditioner Sets
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
3,014per listing
Listings tracked
15

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Kids Clarifying Shampoo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 rising

Sellers

42

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

0%

  • Brand 178%
  • Brand 212%
  • Brand 35%
  • Brand 43%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (0%)

Search terms

Top Kids Clarifying Shampoo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fairy tales sun and swim8K/yr
  • kids clarifying shampoo10K/yr
  • fairytales sun and swim4K/yr
  • fairy tales swim3K/yr
  • clarifying shampoo for kids6K/yr
  • fairy tales swim shampoo3K/yr
  • clarifying shampoo kids4K/yr

Reviews and returns

What reviews say buyers love and hate about Kids Clarifying Shampoo

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Smell”
18%of negative reviews mention “Smell”
0.4%of orders come back
“Dont like the smell”
A buyer, on “Smell”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

24 topics

NegativePositive

FAQ

Common Kids Clarifying Shampoo questions

Answered from the same tracked data.