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Kids Braiding Hair

Fail

Shoppers spend an estimated $57K a year here, so Kids Braiding Hair is a Fail.

Flapen Score
43
43 / 100
Ranks 7,421 of 10,978 Beauty & Personal Care niches · −5 vs the category median of 48
Market size
$57K/yr149K searches / yr
90-day growth
-1.8%search demand this quarter
Competition
48%top-5 click share · 13 brands · 34 sellers

Flapen Score

Kids Braiding Hair against its category

The dotted line is the Beauty & Personal Care average. Past it, Kids Braiding Hair is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Braiding Hair market on Amazon at a glance

Shoppers on Amazon United States searched for Kids Braiding Hair 149K times last year and spent an estimated $57K. The top 5 brands take 83% of clicks. Demand peaks in Aug. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 149K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $57K a year.

Searches, last 12 months
149K
Growth, 90 days vs prior 90
-1.8%
Conversion, latest week
3.2%
Market size, estimated
$57Ka year
Peak month
August1.9× the quietest month
Top search term
kids braiding hair60K searches a year

02 · Price

A sale here is worth $11.92.

Listings sell for $11.92 on average, from $3.69 to $24.74. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $11.92 that is $1K to $3K a year per listing.

Average price
$11.92under the $15 to $100 sweet spot
Price range
$3.69–$24.74
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

46% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #391 within Hair Extensions. It carries 2,282 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
46%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#391in Hair Extensions
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
2,282per listing
Listings tracked
28

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Kids Braiding Hair products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

34

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

48%

Top 20: 94%

Open market

12%

  • Brand 140%
  • Brand 215%
  • Brand 312%
  • Brand 49%
  • Brand 57%
  • Brand 65%
  • Open — no brand owns it (7 brands, 12%)

Demand

Kids Braiding Hair search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Spike '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug · busiest ÷ quietest = 1.9×

Search terms

Top Kids Braiding Hair search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kids braiding hair60K/yr
  • kids braiding hair pre stretched28K/yr
  • braiding hair for kids34K/yr
  • braiding hair kids8K/yr
  • kid braiding hair7K/yr
  • kids braids4K/yr
  • prestretched braiding hair kids4K/yr
  • braids for kids4K/yr

Reviews and returns

What reviews say buyers love and hate about Kids Braiding Hair

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Value For Money”
12%of negative reviews mention “Durability”
1.1%of orders come back
“Breaks easily”
A buyer, on “Durability”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Kids Braiding Hair questions

Answered from the same tracked data.