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Key West Souvenirs

Maybe

The average product has only 244 reviews. But shoppers spend an estimated $16K a year here, so Key West Souvenirs is a Maybe.

Flapen Score
51
51 / 100
Top 34% of 10,978 Beauty & Personal Care niches · +3 vs the category median of 48
Market size
$16K/yr61K searches / yr
90-day growth
+16.6%search demand this quarter
Competition
45%top-5 click share · 29 brands · 17 sellers

Flapen Score

Key West Souvenirs against its category

The dotted line is the Beauty & Personal Care average. Past it, Key West Souvenirs is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Key West Souvenirs market on Amazon at a glance

Shoppers on Amazon United States searched for Key West Souvenirs 61K times last year and spent an estimated $16K. The top 5 brands take 54% of clicks. Demand peaks in Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +16.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $16K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
+16.6%
Conversion, latest week
1.5%
Market size, estimated
$16Ka year
Peak month
December2.3× the quietest month
Top search term
key west souvenirs23K searches a year

02 · Price

A sale here is worth $17.76.

Listings sell for $17.76 on average, from $7.79 to $76.05. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $17.76 that is $0 to $2K a year per listing.

Average price
$17.76inside the $15 to $100 sweet spot
Price range
$7.79–$76.05
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #57,982 within Body Scrubs. It carries 244 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
97%
Out of stock, average day
3.5%
Average rank
#57,982in Body Scrubs
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
244per listing
Listings tracked
38

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Key West Souvenirs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

29 falling

Sellers

17

Top-5 brand share

54%

Top 20: 90%

Top-5 click share

45%

Top 20: 80%

Open market

42%

  • Brand 118%
  • Brand 218%
  • Brand 38%
  • Brand 46%
  • Brand 54%
  • Brand 64%

Demand

Key West Souvenirs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.3×

Search terms

Top Key West Souvenirs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • key west souvenirs23K/yr
  • key west tshirt18K/yr
  • key west shirt5K/yr
  • key west gifts8K/yr
  • the keys salt scrub3K/yr
  • florida salt scrubs2K/yr
  • key west salt scrub3K/yr

Reviews and returns

What reviews say buyers love and hate about Key West Souvenirs

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Size-Overall”
1.4%of orders come back
“Sizing wrong”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Key West Souvenirs questions

Answered from the same tracked data.