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Key West Souvenirs

Maybe

The average product has only 244 reviews. But shoppers spend only $16K a year here, so Key West Souvenirs is a Maybe.

Flapen Score
51
51 / 100
Top 34% of 10,978 Beauty & Personal Care niches · +3 vs the category median of 48
Market size
$16K/yr61K searches / yr
90-day growth
+16.6%search demand this quarter
Competition
45%top-5 click share · 29 brands · 17 sellers

Flapen Score

Key West Souvenirs against its category

The dotted line is the Beauty & Personal Care average. Past it, Key West Souvenirs is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Key West Souvenirs market on Amazon at a glance

Shoppers on Amazon United States searched for Key West Souvenirs 61K times last year and spent an estimated $16K. The top 5 brands take 54% of clicks. Demand peaks in Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +16.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $16K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
+16.6%
Conversion, latest week
1.5%
Market size, estimated
$16Ka year
Peak month
December2.3× the quietest month
Top search term
key west souvenirs23K searches a year

02 · Price

A sale here is worth $17.76.

Listings sell for $17.76 on average, from $7.79 to $76.05. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $17.76 that is $0 to $2K a year per listing.

Average price
$17.76inside the $15 to $100 sweet spot
Price range
$7.79–$76.05
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #57,982 within Body Scrubs. It carries 244 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
97%
Out of stock, average day
3.5%
Average rank
#57,982in Body Scrubs
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
244per listing
Listings tracked
38

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Key West Souvenirs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

$0$806$2K$2K$3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

29 falling

Sellers

17

Top-5 brand share

54%

Top 20: 90%

Top-5 click share

45%

Top 20: 80%

Open market

42%

  • ooohyeah18%
  • The Keys Salt Scrub18%
  • Key West Florida The Conch Republic Tropical Gifts8%
  • vineyard vines6%
  • Westmon Works4%
  • KW Outfitters4%

Demand

Key West Souvenirs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.3×

Search terms

Top Key West Souvenirs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • key west souvenirs23K/yr
  • key west tshirt18K/yr
  • key west shirt5K/yr
  • key west gifts8K/yr
  • the keys salt scrub3K/yr
  • florida salt scrubs2K/yr
  • key west salt scrub3K/yr

Reviews and returns

What reviews say buyers love and hate about Key West Souvenirs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall22%−0.03

Sizing wrong

Runs small order one size up

fit like a small

Smell22%−0.10

Doesnt smell anything like grapefruit

This unfortunately was not a good smelling scrub it was too oily and graniy and smelled like burnt rubber

Magnetic Strength/Adsorption17%−0.04

didnt get a magnet

Not a magnet

Adhesion/Stickiness11%−0.05

they don't stick on very well

Stretchability/Expandability/Elasticity4%−0.02

After a few times wearing the bottom becomes completely stretched out and misshapen

Love

Quality-Overall20%+1.37

Nice quality shirt

Best product with amazing results

Good quality

Color14%+0.80

The color is perfect

keeps the color

We like the color

Size-Overall9%−0.03

Fits well

these T-shirts seem to run according to true size

This is cute and nice size

Material Quality6%+0.18

This T-shirt is well constructed of good material

Good quality material

Ease Of Cleaning6%+0.47

Great Scrub

Return

1.4% Return rate 82% Fixable by listing

Size-Overall63%█▅▇▆▇▆

Sizing wrong

Runs small order one size up

fit like a small

Length7%▄█▃▃▁▁
Chest Fit6%▇▆█▁▁▅
Material Quality3%▁▁▁▆▁█

Its just cheap material

Color3%▁▅▆█▁▁

FAQ

Common Key West Souvenirs questions

Answered from the same tracked data.