Kevin Murphy Untangled

Shoppers searched for this 22K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 19.9% of those searches ended in a purchase. Searches in the last 90 days moved +5.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $189K a year.

Searches, last 12 months

22K

Growth, 90 days vs prior 90

+5.4%

Conversion, latest week

19.9%

Market size, estimated

$189Ka year

Peak month

August1.9× the quietest month

Top search term

kevin murphy leave in conditioner11K searches a year

Listings sell for $43.47 on average, from $33.43 to $61.35. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 500 to 750 of them. At $43.47 that is $22K to $33K a year per listing.

Average price

$43.47inside the $15 to $100 sweet spot

Price range

$33.43–$61.35

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

500–750

Revenue per listing a year

$22K–$33K

Returns

1.3%of orders · Amazon United States median 2.1%

67% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #731 within Conditioners. It carries 906 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

83%

Out of stock, average day

0.0%

Average rank

#731in Conditioners

Average rating

4.48 starsAmazon United States average 4.42 stars

Average reviews

906per listing

Listings tracked

6

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 99 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

99 months