Is kevin murphy untangled profitable to sell on Amazon United States?

The niche generates $189K/yr across 6 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +5.4%. Flapen's verdict: Skip it (47/100).

How competitive is the kevin murphy untangled niche?

1 brands and 16 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in kevin murphy untangled?

Top complaints mined from reviews: Smell, Value For Money, Suitability Colored Hair. The return rate is 1.3%.

When does demand for kevin murphy untangled peak?

Demand peaks in Aug–Dec; the busiest month runs 1.9× the quietest.

What does it cost to enter the kevin murphy untangled niche?

Listings span $33.43–$61.35; the average listing price is $43.47 (sweet spot $15–$100). The average incumbent carries 906 reviews — the moat a new listing must climb.

kevin murphy untangled

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible19.9%

search→purchase rate — share of searches ending in a sale

Avg price

Incredible$43.47

avg listing price — sweet spot $15–$100

Price range

Incredible$33.43–$61.35

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.3%

return rate — above 5% kills the launch gate

Review moat

Good906

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$189K

$189K/yr · 22K searches

Growth

Okay+5.4%

90-day search growth — must beat 0% to launch

Competition

Bad96%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, kevin murphy untangled is a $189K/yr Amazon United States market (22K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Dec. Verdict: Skip it — 47/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

kevin murphy untangled market data

Units sold / yr: 3K–4K; avg 500–750/product
Revenue / yr: $130K–$174K; units × avg price
Conversion rate: 19.9%
Avg BSR: #731
Page quality: 0%
Prime: 83%
Sponsored: 67%
Out of stock: 0.0%
Avg brand age: 99 months
Avg seller age: 151 days

Competition & brand share

The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

KEVIN.MURPHY100%

Demand & seasonality

Weekly Amazon search volume, last 96 weeks — +5.4% search growth over the last 90 days.

Peak months: Aug, Dec · busiest ÷ quietest = 1.9×

Open Trend

Top kevin murphy untangled search terms

kevin murphy leave in conditioner11K/yr +4.6%11.5% conv.
kevin murphy leave in repair3K/yr +7.9%17.0% conv.
kevin murphy untangled spray3K/yr +26.4%23.6% conv.
kevin murphy untangled3K/yr -18.2%19.4% conv.
kevin murphy detangler spray2K/yr +16.7%24.2% conv.

All search terms

Top kevin murphy untangled products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

KEVIN.MURPHY UN.TANGLED - Hair Detangler Leave-In Conditioner Spray - For All Hair Types - With Australian Fruit Extracts - 150 mL / 5.1 fl oz

KEVIN.MURPHY$35.494.6★1,540 rev

KEVIN.MURPHY LEAVE-IN.REPAIR - Keratin Hair Treatment - For All Hair Types - Damaged Hair Repair - Heat Protectant for Hair - Cruelty Free Hair Care - 200 mL / 6.7 fl oz

KEVIN.MURPHY$40.404.5★897 rev

KEVIN.MURPHY STAYING.ALIVE - Leave-In Treatment - For Dry Damaged or Coloured Hair - Works for All Hair Types - Damaged Repair - Sulphate Free Care - 150 mL / 5.1 oz

KEVIN.MURPHY$33.434.2★437 rev

KEVIN.MURPHY UN.TANGLED - Hair Detangler Leave-In Conditioner Spray - For All Hair Types - With Australian Fruit Extracts - 150 mL / 5.1 fl oz (Pack of 2)

KEVIN.MURPHY$50.044.6★1,540 rev

KEVIN.MURPHY LEAVE-IN.REPAIR - Keratin Treatment - For All Types - Damaged Hair Repair - Heat Protectant for Hair - Cruelty Free Hair Care - 200 mL / 6.7 fl oz (Pack of 2)

KEVIN.MURPHY$61.354.5★897 rev

Newest

by launch date

KEVIN.MURPHY UN.TANGLED - Hair Detangler Leave-In Conditioner Spray - For All Hair Types - With Australian Fruit Extracts - 150 mL / 5.1 fl oz (Pack of 2)

KEVIN.MURPHY$50.041,540 rev

8mo ago

KEVIN.MURPHY LEAVE-IN.REPAIR - Keratin Treatment - For All Types - Damaged Hair Repair - Heat Protectant for Hair - Cruelty Free Hair Care - 200 mL / 6.7 fl oz (Pack of 2)

KEVIN.MURPHY$61.35897 rev

8mo ago

KEVIN.MURPHY EVERLASTING.COLOUR LEAVE-IN - Leave-In Conditioner Spray - For Coloured Hair - Bond Building Treatment - Colour Protection - Acidic pH - 150 mL / 5.1 fl oz

KEVIN.MURPHY$40.12125 rev

4y ago

KEVIN.MURPHY LEAVE-IN.REPAIR - Keratin Hair Treatment - For All Hair Types - Damaged Hair Repair - Heat Protectant for Hair - Cruelty Free Hair Care - 200 mL / 6.7 fl oz

KEVIN.MURPHY$40.40897 rev

9y ago

KEVIN.MURPHY UN.TANGLED - Hair Detangler Leave-In Conditioner Spray - For All Hair Types - With Australian Fruit Extracts - 150 mL / 5.1 fl oz

KEVIN.MURPHY$35.491,540 rev

11y ago

What buyers say about kevin murphy untangled

What buyers praise and complain about, mined from review topics.

What buyers love

Smell39%

“Also, smells beautiful”

Soft Feel17%

“Makes my hair feel so soft”

Quality-Overall14%

“Excellent Product”

Efficiency11%

“Works great”

Hair Growth5%

“It worked great with my hair”

Value For Money4%

“they are worth every penny”

Add-Ons/Attachments2%

“Works amazing on my extensions too”

Suitability Straight Hair2%

“Works very well for my fine, easily tangled hair”

Ease Of Use1%

“Perfect for everyday use”

Oily/Greasy1%

“its lightweight and doesnt leave any greasy or sticky residue”

What buyers complain about

Smell29%

“doesnt smell great”

Value For Money21%

“But Expensive”

Suitability Colored Hair14%

“Dulls Blonde Hair”

Hair Related7%

“Makes my hair feel awful”

Suitability Wavy Hair7%

“This one left my hair more tangled than it was before even applying it”

Suitability Short Hair7%

“Makes my hair feel awful”

Functionality-Overall5%

“It didn't help with detangling very much”

Size-Overall5%

“but it just fell short”

Top return reasons

Smell26%

Functionality-Overall10%

Leak-Proof9%

Suitability Short Hair9%

Advertised Vs Actual Product7%

Oily/Greasy5%

Moist/Dry4%

Product Condition4%

Adhesion/Stickiness4%

Motor Power4%

Common questions

Is kevin murphy untangled profitable to sell on Amazon United States?: The niche generates $189K/yr across 6 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +5.4%. Flapen's verdict: Skip it (47/100).
How competitive is the kevin murphy untangled niche?: 1 brands and 16 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in kevin murphy untangled?: Top complaints mined from reviews: Smell, Value For Money, Suitability Colored Hair. The return rate is 1.3%.
When does demand for kevin murphy untangled peak?: Demand peaks in Aug–Dec; the busiest month runs 1.9× the quietest.
What does it cost to enter the kevin murphy untangled niche?: Listings span $33.43–$61.35; the average listing price is $43.47 (sweet spot $15–$100). The average incumbent carries 906 reviews — the moat a new listing must climb.