kevin murphy rough rider
Worth a lookShows searches that convert (20.0% search→purchase), but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list.
Conversion
Incredible20.0%search→purchase rate — share of searches ending in a sale
Returns
Great1.2%return rate — above 5% kills the launch gate
Price range
Great$13.85–$33.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$20.53avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+31.9%90-day search growth — must beat 0% to launch
Review moat
Okay1,806.33avg incumbent reviews — the moat a new listing must climb
Market size
Okay$146K$146K/yr · 36K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, kevin murphy rough rider is a $146K/yr Amazon United States market (36K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
kevin murphy rough rider market data
- Units sold / yr
- 6K–8K
- avg 1,500–2,000/product
- Revenue / yr
- $123K–$164K
- units × avg price
- Conversion rate
- 20.0%
- Avg BSR
- #26
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 102 months
- Avg seller age
- 143 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 flat
Sellers
20
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- KEVIN.MURPHY100%
Demand & seasonality
Weekly Amazon search volume, last 96 weeks — +31.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top kevin murphy rough rider search terms
- kevin murphy rough rider29K/yr
- kevin murphy rough rider clay4K/yr
- rough rider hair clay3K/yr
Top kevin murphy rough rider products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 3 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
KEVIN.MURPHY ROUGH.RIDER Clay - Hair Strengthening - For All Hair Types - Moldable Styling Clay - Sulphate Free Care
KEVIN.MURPHY$33.804.3★2,217 rev
KEVIN.MURPHY ROUGH.RIDER Clay - Hair Strengthening - For All Hair Types - Moldable Styling Clay - Sulphate Free Care - 30 g / 1.1 oz
KEVIN.MURPHY$13.934.3★2,217 rev
KEVIN.MURPHY NIGHT.RIDER - Strong Hair Paste - For All Hair Types - Hair Moulding Paste - Boosts Hair Shine - Strong Hold Hair Care - Matte Texture - Travel Size - 30 g / 1.1 oz
KEVIN.MURPHY$13.854.5★985 rev
Newest
by launch dateKEVIN.MURPHY ROUGH.RIDER Clay - Hair Strengthening - For All Hair Types - Moldable Styling Clay - Sulphate Free Care - 30 g / 1.1 oz
KEVIN.MURPHY$13.932,217 rev
KEVIN.MURPHY NIGHT.RIDER - Strong Hair Paste - For All Hair Types - Hair Moulding Paste - Boosts Hair Shine - Strong Hold Hair Care - Matte Texture - Travel Size - 30 g / 1.1 oz
KEVIN.MURPHY$13.85985 rev
KEVIN.MURPHY ROUGH.RIDER Clay - Hair Strengthening - For All Hair Types - Moldable Styling Clay - Sulphate Free Care
KEVIN.MURPHY$33.802,217 rev
Trending
90-day click momentumKEVIN.MURPHY NIGHT.RIDER - Strong Hair Paste - For All Hair Types - Hair Moulding Paste - Boosts Hair Shine - Strong Hold Hair Care - Matte Texture - Travel Size - 30 g / 1.1 oz
KEVIN.MURPHY$13.854.5★
KEVIN.MURPHY ROUGH.RIDER Clay - Hair Strengthening - For All Hair Types - Moldable Styling Clay - Sulphate Free Care
KEVIN.MURPHY$33.804.3★
KEVIN.MURPHY ROUGH.RIDER Clay - Hair Strengthening - For All Hair Types - Moldable Styling Clay - Sulphate Free Care - 30 g / 1.1 oz
KEVIN.MURPHY$13.934.3★
What buyers say about kevin murphy rough rider
What buyers praise and complain about, mined from review topics.What buyers love
“The scent is subtle and pleasant, less than other Kevin Murphy hair pomades”
“More shine to it than expected as well”
“I like the way it adds a little thickness, too and gives the appearance of more hair”
“Perfect for very straight hair”
“Excellent hair product”
“Cute little size”
“Its pretty easy to use”
“Really natural, holds great in my fine hair and I love the thick and clay-like consistency”
“It easily allows me to achieve the style I am looking for”
“it was all worth it”
What buyers complain about
“large size of this product”
“Cheap Quality”
“All in all it is a bit expensive”
“Instead of giving my hair texture with a natural finish, it made it feel clumpy, crunchy, and greasy”
“Doesnt have a shine or anything to it”
“it's pretty greasy and smells chemical-y”
“how hard you wash it”
“Amazing look BUT a bit of a learning curve to using it”
“Instead of giving my hair texture with a natural finish, it made it feel clumpy, crunchy, and greasy”
“Way too thick”
Top return reasons
Common questions
- Is kevin murphy rough rider profitable to sell on Amazon United States?
- The niche generates $146K/yr across 3 tracked products. 90-day search growth is +31.9%. Flapen's verdict: Worth a look (50/100).
- How competitive is the kevin murphy rough rider niche?
- 1 brands and 20 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in kevin murphy rough rider?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 1.2%.
- When does demand for kevin murphy rough rider peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the kevin murphy rough rider niche?
- Listings span $13.85–$33.80; the average listing price is $20.53 (sweet spot $15–$100). The average incumbent carries 1,806 reviews — the moat a new listing must climb.