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Kevin Murphy Rough Rider

Maybe

Buyers convert on 20.0% of searches. But the top 5 products take 100% of clicks, so Kevin Murphy Rough Rider is a Maybe.

Flapen Score
50
50 / 100
Top 38% of 10,978 Beauty & Personal Care niches · +2 vs the category median of 48
Market size
$146K/yr36K searches / yr
90-day growth
+31.9%search demand this quarter
Competition
100%top-5 click share · 1 brands · 20 sellers

Flapen Score

Kevin Murphy Rough Rider against its category

The dotted line is the Beauty & Personal Care average. Past it, Kevin Murphy Rough Rider is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kevin Murphy Rough Rider market on Amazon at a glance

Shoppers on Amazon United States searched for Kevin Murphy Rough Rider 36K times last year and spent an estimated $146K. One brand takes every click. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 20.0% of those searches ended in a purchase.

Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 20.0% of those searches ended in a purchase. Searches in the last 90 days moved +31.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $146K a year.

Searches, last 12 months
36K
Growth, 90 days vs prior 90
+31.9%
Conversion, latest week
20.0%
Market size, estimated
$146Ka year
Peak month
December1.4× the quietest month
Top search term
kevin murphy rough rider29K searches a year

02 · Price

A sale here is worth $20.53.

Listings sell for $20.53 on average, from $13.85 to $33.80. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 1,500 to 2,000 of them. At $20.53 that is $31K to $41K a year per listing.

Average price
$20.53inside the $15 to $100 sweet spot
Price range
$13.85–$33.80
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
1,500–2,000
Revenue per listing a year
$31K–$41K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #26 within Clays. It carries 1,806 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#26in Clays
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
1,806per listing
Listings tracked
3

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 102 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
102 months

Products

Top Kevin Murphy Rough Rider products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

1 flat

Sellers

20

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

Kevin Murphy Rough Rider search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Spike '25Prime Day '25Holiday '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Kevin Murphy Rough Rider search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kevin murphy rough rider29K/yr
  • kevin murphy rough rider clay4K/yr
  • rough rider hair clay3K/yr

Reviews and returns

What reviews say buyers love and hate about Kevin Murphy Rough Rider

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Smell”
13%of negative reviews mention “Size-Overall”
1.2%of orders come back
“large size of this product”
A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Kevin Murphy Rough Rider questions

Answered from the same tracked data.