Kevin Murphy Rough Rider
MaybeBuyers convert on 20.0% of searches. But the top 5 products take 100% of clicks, so Kevin Murphy Rough Rider is a Maybe.
- Flapen Score
- 50 / 100Top 38% of 10,978 Beauty & Personal Care niches · +2 vs the category median of 4850
- Market size
- $146K/yr36K searches / yr
- 90-day growth
- +31.9%search demand this quarter
- Competition
- 100%top-5 click share · 1 brands · 20 sellers
Flapen Score
Kevin Murphy Rough Rider against its category
The dotted line is the Beauty & Personal Care average. Past it, Kevin Murphy Rough Rider is stronger. Inside it, weaker.
Market
The Kevin Murphy Rough Rider market on Amazon at a glance
Shoppers on Amazon United States searched for Kevin Murphy Rough Rider 36K times last year and spent an estimated $146K. One brand takes every click. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 20.0% of those searches ended in a purchase.
Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 20.0% of those searches ended in a purchase. Searches in the last 90 days moved +31.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $146K a year.
- Searches, last 12 months
- 36K
- Growth, 90 days vs prior 90
- +31.9%
- Conversion, latest week
- 20.0%
- Market size, estimated
- $146Ka year
- Peak month
- December1.4× the quietest month
- Top search term
- kevin murphy rough rider29K searches a year
02 · Price
A sale here is worth $20.53.
Listings sell for $20.53 on average, from $13.85 to $33.80. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 1,500 to 2,000 of them. At $20.53 that is $31K to $41K a year per listing.
- Average price
- $20.53inside the $15 to $100 sweet spot
- Price range
- $13.85–$33.80
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $31K–$41K
- Returns
- 1.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #26 within Clays. It carries 1,806 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #26in Clays
- Average rating
- 4.37 starsAmazon United States average 4.42 stars
- Average reviews
- 1,806per listing
- Listings tracked
- 3
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 102 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 102 months
Products
Top Kevin Murphy Rough Rider products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
KEVIN.MURPHY ROUGH.RIDER Clay - Hair Strengthening - For All Hair Types - Moldable Styling Clay - Sulphate Free Care
- Price
- $33.80
- Rating
- 4.3/5
- Reviews
- 2,217
- Age
- 12y ago

KEVIN.MURPHY ROUGH.RIDER Clay - Hair Strengthening - For All Hair Types - Moldable Styling Clay - Sulphate Free Care - 30 g / 1.1 oz
- Price
- $13.93
- Rating
- 4.3/5
- Reviews
- 2,217
- Age
- 7y ago

KEVIN.MURPHY NIGHT.RIDER - Strong Hair Paste - For All Hair Types - Hair Moulding Paste - Boosts Hair Shine - Strong Hold Hair Care - Matte Texture - Travel Size - 30 g / 1.1 oz
- Price
- $13.85
- Rating
- 4.5/5
- Reviews
- 985
- Age
- 7y ago
Trending
estimated 90-day click momentum
KEVIN.MURPHY NIGHT.RIDER - Strong Hair Paste - For All Hair Types - Hair Moulding Paste - Boosts Hair Shine - Strong Hold Hair Care - Matte Texture - Travel Size - 30 g / 1.1 oz
- Price
- $13.85
- Rating
- 4.5/5
- Reviews
- 985
- Age
- 7y ago

KEVIN.MURPHY ROUGH.RIDER Clay - Hair Strengthening - For All Hair Types - Moldable Styling Clay - Sulphate Free Care
- Price
- $33.80
- Rating
- 4.3/5
- Reviews
- 2,217
- Age
- 12y ago

KEVIN.MURPHY ROUGH.RIDER Clay - Hair Strengthening - For All Hair Types - Moldable Styling Clay - Sulphate Free Care - 30 g / 1.1 oz
- Price
- $13.93
- Rating
- 4.3/5
- Reviews
- 2,217
- Age
- 7y ago
Newest
by launch date
KEVIN.MURPHY ROUGH.RIDER Clay - Hair Strengthening - For All Hair Types - Moldable Styling Clay - Sulphate Free Care - 30 g / 1.1 oz
- Price
- $13.93
- Rating
- 4.3/5
- Reviews
- 2,217
- Age
- 7y ago

KEVIN.MURPHY NIGHT.RIDER - Strong Hair Paste - For All Hair Types - Hair Moulding Paste - Boosts Hair Shine - Strong Hold Hair Care - Matte Texture - Travel Size - 30 g / 1.1 oz
- Price
- $13.85
- Rating
- 4.5/5
- Reviews
- 985
- Age
- 7y ago

KEVIN.MURPHY ROUGH.RIDER Clay - Hair Strengthening - For All Hair Types - Moldable Styling Clay - Sulphate Free Care
- Price
- $33.80
- Rating
- 4.3/5
- Reviews
- 2,217
- Age
- 12y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.
Brands
1 flat
Sellers
20
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
100%
Top 20: 100%
Open market
0%
- KEVIN.MURPHY100%
Demand
Kevin Murphy Rough Rider search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Kevin Murphy Rough Rider search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- kevin murphy rough rider29K/yr
- kevin murphy rough rider clay4K/yr
- rough rider hair clay3K/yr
Reviews and returns
What reviews say buyers love and hate about Kevin Murphy Rough Rider
We read the reviews and the return reasons for every product selling here.
“large size of this product”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kevin Murphy Rough Rider questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









