Is kevin murphy purple shampoo profitable to sell on Amazon United States?

The niche generates $101K/yr across 7 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +17.2%. Flapen's verdict: Skip it (49/100).

How competitive is the kevin murphy purple shampoo niche?

1 brands and 22 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in kevin murphy purple shampoo?

Top complaints mined from reviews: Smell, Durability, Leak-Proof. The return rate is 0.9%.

What does it cost to enter the kevin murphy purple shampoo niche?

Listings span $33.66–$93.80; the average listing price is $52.04 (sweet spot $15–$100). The average incumbent carries 793 reviews — the moat a new listing must climb.

kevin murphy purple shampoo

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible13.4%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Price range

Incredible$33.66–$93.80

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$52.04

avg listing price — sweet spot $15–$100

Review moat

Good792.86

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Okay+17.2%

90-day search growth — must beat 0% to launch

Market size

Okay$101K

$101K/yr · 14K searches

Competition

Bad96%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, kevin murphy purple shampoo is a $101K/yr Amazon United States market (14K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 49/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

kevin murphy purple shampoo market data

Units sold / yr: 2K–3K; avg 250–500/product
Revenue / yr: $104K–$130K; units × avg price
Conversion rate: 13.4%
Avg BSR: #602
Page quality: 0%
Prime: 100%
Sponsored: 86%
Out of stock: 1.0%
Avg brand age: 86 months
Avg seller age: 150 days

Competition & brand share

The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

KEVIN.MURPHY100%
Open — no brand owns it (0%)

Demand

Weekly Amazon search volume, last 50 weeks — +17.2% search growth over the last 90 days.

Open Trend

Top kevin murphy purple shampoo search terms

kevin murphy purple shampoo6K/yr +12.6%11.4% conv.
kevin murphy blonde angel3K/yr +84.0%14.8% conv.
kevin murphy blonde3K/yr +16.3%9.9% conv.
kevin murphy blonde angel wash3K/yr -31.4%14.2% conv.

All search terms

Top kevin murphy purple shampoo products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

KEVIN.MURPHY BLONDE.ANGEL.WASH - Blonde Shampoo - Purple Shampoo for Blonde & Grey Hair - Colour Enhancement Hair Care - Colour Safe - Paraben & Sulphate Free - 250 mL /8.4 fl oz

KEVIN.MURPHY$35.524.4★873 rev

KEVIN.MURPHY BLONDE.ANGEL - Blonde Colour Conditioner - For Bleached Highlighted & Grey Hair - Moisturising Blonde Conditioner - Colour Safe - 250 mL / 8.4 fl oz

KEVIN.MURPHY$38.534.6★988 rev

KEVIN.MURPHY BLONDE.ANGEL.WASH - Blonde Shampoo - Purple Shampoo for Blonde & Grey Hair - Colour Enhancement Hair Care - Colour Safe - Paraben & Sulphate Free - 250 mL /8.4 fl oz (Pack of 2)

KEVIN.MURPHY$44.134.4★873 rev

KEVIN.MURPHY-Shimmer.Me-Blonde-Repairing-Shine-Treatment -Highlighted-and-Grey-Shades -Hair-Repair-Mist-with-Vitamins -Hair-Shimmer-Spray -100-ml

KEVIN.MURPHY$34.494.2★730 rev

KEVIN.MURPHY BLONDE.ANGEL.WASH - Blonde Shampoo - Purple Shampoo for Blonde & Grey Hair - Colour Enhancement Hair Care - Colour Safe - Paraben & Sulphate Free - 1000 mL / 33.8 fl oz

KEVIN.MURPHY$84.174.4★873 rev

Newest

by launch date

KEVIN.MURPHY BLONDE.ANGEL.WASH - Blonde Shampoo - Purple Shampoo for Blonde & Grey Hair - Colour Enhancement Hair Care - Colour Safe - Paraben & Sulphate Free - 250 mL /8.4 fl oz (Pack of 2)

KEVIN.MURPHY$44.13873 rev

8mo ago

KEVIN.MURPHY CRYSTAL.ANGEL - Colour Shine Hair Treatment - For Colour Gloss - For Coloured or Natural Hair - For Blonde & White Tones - Repair & Shine - 250 mL / 8.4 fl oz

KEVIN.MURPHY$33.66225 rev

8y ago

KEVIN.MURPHY-Shimmer.Me-Blonde-Repairing-Shine-Treatment -Highlighted-and-Grey-Shades -Hair-Repair-Mist-with-Vitamins -Hair-Shimmer-Spray -100-ml

KEVIN.MURPHY$34.49730 rev

8y ago

KEVIN.MURPHY BLONDE.ANGEL - Blonde Colour Conditioner - For Bleached Highlighted & Grey Hair - Moisturising Blonde Conditioner - Colour Safe - 1000ml

KEVIN.MURPHY$93.80988 rev

13y ago

KEVIN.MURPHY BLONDE.ANGEL.WASH - Blonde Shampoo - Purple Shampoo for Blonde & Grey Hair - Colour Enhancement Hair Care - Colour Safe - Paraben & Sulphate Free - 1000 mL / 33.8 fl oz

KEVIN.MURPHY$84.17873 rev

13y ago

What buyers say about kevin murphy purple shampoo

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“Excellent product”

Smell15%

“Leaves your hair soft and smells great”

Brightness/Shine/Glow14%

“Very shiny hair”

Soft Feel8%

“hair. This shampoo is excellent. Hair is shiny, silky, and soft.”

Allergies5%

“I would recommend this product to anyone who suffers from perioral dermatitis”

Efficiency5%

“Works GREAT”

Suitability Curly Hair5%

“keeps down frizz”

Advertised Vs Actual Product5%

“Just as described”

Functionality-Overall3%

“The last one I received had a flip lid and worked fine, thinking this was just a fluke,”

Lather3%

“lather's up well”

What buyers complain about

Smell53%

“Disgusting smell”

Durability8%

“made it worse after two uses”

Leak-Proof8%

“Package was also leaking”

Value For Money6%

“Its pricey”

Suitability Long Hair4%

“I expected it to last longer on my hair”

Dispensing Mechanism4%

“so no way to store it or dispense it without a mess”

Damage/Burn Hair4%

“alcohol drying to hair”

Ease Of Use3%

“can't use this”

Top return reasons

Leak-Proof20%

Advertised Vs Actual Product14%

Color11%

Functionality-Overall9%

Value For Money7%

Suitability Short Hair6%

Suitability Colored Hair5%

Size-Overall5%

Motor Power4%

Ingredients-Overall3%

Common questions

Is kevin murphy purple shampoo profitable to sell on Amazon United States?: The niche generates $101K/yr across 7 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +17.2%. Flapen's verdict: Skip it (49/100).
How competitive is the kevin murphy purple shampoo niche?: 1 brands and 22 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in kevin murphy purple shampoo?: Top complaints mined from reviews: Smell, Durability, Leak-Proof. The return rate is 0.9%.
What does it cost to enter the kevin murphy purple shampoo niche?: Listings span $33.66–$93.80; the average listing price is $52.04 (sweet spot $15–$100). The average incumbent carries 793 reviews — the moat a new listing must climb.