Kevin Murphy Plumping Wash

Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.6% of those searches ended in a purchase. Searches in the last 90 days moved -33.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $339K a year.

Searches, last 12 months

37K

Growth, 90 days vs prior 90

-33.1%

Conversion, latest week

14.6%

Market size, estimated

$339Ka year

Peak month

January2.0× the quietest month

Top search term

kevin murphy plumping wash14K searches a year

Listings sell for $63.30 on average, from $33.75 to $94.46. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $63.30 that is $16K to $32K a year per listing.

Average price

$63.30inside the $15 to $100 sweet spot

Price range

$33.75–$94.46

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

250–500

Revenue per listing a year

$16K–$32K

Returns

0.8%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.8% of listings are out of stock. The average listing ranks #400 within Conditioners. It carries 1,355 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

16.8%

Average rank

#400in Conditioners

Average rating

4.41 starsAmazon United States average 4.42 stars

Average reviews

1,355per listing

Listings tracked

7

The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

60 months