kevin murphy plumping wash
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible14.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Price range
Incredible$33.75–$94.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$63.30avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,355avg incumbent reviews — the moat a new listing must climb
Market size
Good$339K$339K/yr · 37K searches
Growth
Bad-33.1%90-day search growth — must beat 0% to launch
Competition
Bad94%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, kevin murphy plumping wash is a $339K/yr Amazon United States market (37K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan. Verdict: Skip it — 47/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
kevin murphy plumping wash market data
- Units sold / yr
- 4K–5K
- avg 250–500/product
- Revenue / yr
- $253K–$317K
- units × avg price
- Conversion rate
- 14.6%
- Avg BSR
- #400
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 16.8%
- Avg brand age
- 60 months
- Avg seller age
- 157 days
Competition & brand share
The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 flat
Sellers
24
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
94%
Top 20: 100%
Open market
0%
- KEVIN.MURPHY100%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 53 weeks — -33.1% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 2.0×
Top kevin murphy plumping wash search terms
- kevin murphy plumping wash14K/yr
- kevin murphy plumping rinse14K/yr
- kevin murphy plumping5K/yr
- kevin murphy plumping shampoo3K/yr
Top kevin murphy plumping wash products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
KEVIN.MURPHY PLUMPING.WASH - Densifying Shampoo for Thinning Hair - For Fine & Aging Hair - Nourishing Hair Care Shampoo - Thickening Effects - 250 mL / 8.4 fl oz
KEVIN.MURPHY$42.454.4★1,664 rev
KEVIN.MURPHY PLUMPING.RINSE - Thickening Hair Conditioner - For Fine Thin & Aging Hair - Hydrating Conditioner - For Shine Volume & Texture - With Bamboo Extract & Shea Butter - 250 mL / 8.4 fl oz
KEVIN.MURPHY$46.484.4★1,236 rev
KEVIN.MURPHY PLUMPING.WASH & RINSE - Densifying Shampoo for Thinning Hair - Thickening Hair Conditioner - For Fine Thin & Ageing Hair - 250 mL / 8.4 fl oz - 2 Pack
KEVIN.MURPHY$83.554.5★1,248 rev
KEVIN.MURPHY PLUMPING.RINSE - Thickening Hair Conditioner - For Fine Thin & Aging Hair - Hydrating Conditioner - For Shine Volume & Texture - With Bamboo Extract & Shea Butter - 1 L / 33.8 fl oz
KEVIN.MURPHY$94.464.4★1,236 rev
KEVIN.MURPHY PLUMPING.WASH - Densifying Shampoo for Thinning Hair - For Fine & Aging Hair - Nourishing Hair Care Shampoo - Thickening Effects - 1 L / 33.8 fl oz
KEVIN.MURPHY$92.224.4★1,664 rev
Newest
by launch dateKEVIN.MURPHY PLUMPING.WASH & RINSE - Densifying Shampoo for Thinning Hair - Thickening Hair Conditioner - For Fine Thin & Ageing Hair - 250 mL / 8.4 fl oz - 2 Pack
KEVIN.MURPHY$83.551,248 rev
KEVIN.MURPHY PLUMPING.RINSE - Thickening Hair Conditioner - For Fine Thin & Aging Hair - Hydrating Conditioner - For Shine Volume & Texture - With Bamboo Extract & Shea Butter - 250 mL / 8.4 fl oz
KEVIN.MURPHY$46.481,236 rev
KEVIN.MURPHY PLUMPING.RINSE - Thickening Hair Conditioner - For Fine Thin & Aging Hair - Hydrating Conditioner - For Shine Volume & Texture - With Bamboo Extract & Shea Butter - 1 L / 33.8 fl oz
KEVIN.MURPHY$94.461,236 rev
KEVIN.MURPHY PLUMPING.WASH - Densifying Shampoo for Thinning Hair - For Fine & Aging Hair - Nourishing Hair Care Shampoo - Thickening Effects - 1 L / 33.8 fl oz
KEVIN.MURPHY$92.221,664 rev
KEVIN.MURPHY PLUMPING.WASH - Densifying Shampoo for Thinning Hair - For Fine & Aging Hair - Nourishing Hair Care Shampoo - Thickening Effects - 250 mL / 8.4 fl oz
KEVIN.MURPHY$42.451,664 rev
Trending
90-day click momentumKEVIN.MURPHY PLUMPING.RINSE - Thickening Hair Conditioner - For Fine Thin & Aging Hair - Hydrating Conditioner - For Shine Volume & Texture - With Bamboo Extract & Shea Butter - 250 mL / 8.4 fl oz
KEVIN.MURPHY$46.484.4★
KEVIN.MURPHY PLUMPING.WASH - Densifying Shampoo for Thinning Hair - For Fine & Aging Hair - Nourishing Hair Care Shampoo - Thickening Effects - 250 mL / 8.4 fl oz
KEVIN.MURPHY$42.454.4★
KEVIN.MURPHY PLUMPING.WASH & RINSE - Densifying Shampoo for Thinning Hair - Thickening Hair Conditioner - For Fine Thin & Ageing Hair - 250 mL / 8.4 fl oz - 2 Pack
KEVIN.MURPHY$83.554.5★
Kevin Murphy Body Mass 3.4 oz
KEVIN.MURPHY$50.214.3★
KEVIN.MURPHY PLUMPING.WASH - Densifying Shampoo for Thinning Hair - For Fine & Aging Hair - Nourishing Hair Care Shampoo - Thickening Effects - 1 L / 33.8 fl oz
KEVIN.MURPHY$92.224.4★
What buyers say about kevin murphy plumping wash
What buyers praise and complain about, mined from review topics.What buyers love
“This product line in general is very good”
“Good price”
“Hair is so clean, shiny and healthy”
“It smells so fresh”
“Favorite shampoo, does what it is advertised to do”
“Gives volume to fine thinning hair”
“Great for fine hair”
“It makes my hair soft, smooth, and very neat-looking”
“making it last longer as it is expensive”
“Easy on the hair gives a nice shine”
What buyers complain about
“First time it came with a hole and half the shampoo out of the bottle so ordered again and same thing, leaking bottle”
“This did not come with the pump”
“heavy smelly perfume”
“The bottle is so cheap the dollar store wouldnt sell it”
“The bottle cap doesn't seem to fit all that well either”
“Too thick”
“The bottle is so cheap the dollar store wouldnt sell it”
“Not like KV plumping products used on me at the salon”
“Bottle I received was used”
“Before, it was getting greasy quickly at the scalp, feeling itchy/flaky”
Top return reasons
Common questions
- Is kevin murphy plumping wash profitable to sell on Amazon United States?
- The niche generates $339K/yr across 7 tracked products. 90-day search growth is -33.1%. Flapen's verdict: Skip it (47/100).
- How competitive is the kevin murphy plumping wash niche?
- 1 brands and 24 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in kevin murphy plumping wash?
- Top complaints mined from reviews: Leak-Proof, Motor Power, Smell. The return rate is 0.8%.
- When does demand for kevin murphy plumping wash peak?
- Demand peaks in Jan; the busiest month runs 2.0× the quietest.
- What does it cost to enter the kevin murphy plumping wash niche?
- Listings span $33.75–$94.46; the average listing price is $63.30 (sweet spot $15–$100). The average incumbent carries 1,355 reviews — the moat a new listing must climb.