kevin murphy night rider
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Incredible$31.49avg listing price — sweet spot $15–$100
Price range
Great$12.98–$67.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,862.13avg incumbent reviews — the moat a new listing must climb
Market size
Okay$216K$216K/yr · 154K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-12.0%90-day search growth — must beat 0% to launch
Competition
Bad90%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, kevin murphy night rider is a $216K/yr Amazon United States market (154K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Skip it — 39/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
kevin murphy night rider market data
- Units sold / yr
- 6K–8K
- avg 500–750/product
- Revenue / yr
- $189K–$252K
- units × avg price
- Conversion rate
- 4.5%
- Avg BSR
- #4,908
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 63%
- Out of stock
- 0.0%
- Avg brand age
- 55 months
- Avg seller age
- 170 days
Competition & brand share
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
68
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
90%
Top 20: 100%
Open market
0%
- KEVIN.MURPHY81%
- Jada11%
- Knight Rider4%
- Playmobil4%
Demand & seasonality
Weekly Amazon search volume, last 96 weeks — -12.0% search growth over the last 90 days.Peak months: Jun, Jul, Aug · busiest ÷ quietest = 3.0×
Top kevin murphy night rider search terms
- knight rider103K/yr
- kevin murphy night rider25K/yr
- night rider19K/yr
- night rider kevin murphy7K/yr
Top kevin murphy night rider products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
KEVIN.MURPHY NIGHT.RIDER - Strong Hair Paste - For All Hair Types - Hair Moulding Paste - Boosts Hair Shine - Strong Hold Hair Care - Matte Texture - Travel Size - 100 g / 3.5 oz
KEVIN.MURPHY$33.684.5★985 rev
KEVIN.MURPHY NIGHT.RIDER - Strong Hair Paste - For All Hair Types - Hair Moulding Paste - Boosts Hair Shine - Strong Hold Hair Care - Matte Texture - Travel Size - 30 g / 1.1 oz
KEVIN.MURPHY$13.854.5★985 rev
KEVIN.MURPHY ROUGH.RIDER Clay - Hair Strengthening - For All Hair Types - Moldable Styling Clay - Sulphate Free Care
KEVIN.MURPHY$33.804.3★2,217 rev
Jada Toys Knight Rider K.I.T.T. Hollywood Rides Die-Cast Car Opening Doors Rubber Tires 1:32 Scale Collectible for Ages 8+ Black
Jada$12.984.6★1,329 rev
Jada Knight Rider K.I.T.T. 1982 Pontiac Firebird DIE-CAST Car with Light Up Feature 1: 24 Scale Vehicle Black
Jada$35.744.8★3,357 rev
Newest
by launch dateKEVIN.MURPHY NIGHT.RIDER - Strong Hair Paste - For All Hair Types - Hair Moulding Paste - Boosts Hair Shine - Strong Hold Hair Care - Matte Texture - Travel Size - 100 g / 3.5 oz
KEVIN.MURPHY$33.68985 rev
PLAYMOBIL Knight Rider - K.I.T.T
Playmobil$67.473,317 rev
KEVIN.MURPHY NIGHT.RIDER - Strong Hair Paste - For All Hair Types - Hair Moulding Paste - Boosts Hair Shine - Strong Hold Hair Care - Matte Texture - Travel Size - 30 g / 1.1 oz
KEVIN.MURPHY$13.85985 rev
Jada Knight Rider K.I.T.T. 1982 Pontiac Firebird DIE-CAST Car with Light Up Feature 1: 24 Scale Vehicle Black
Jada$35.743,357 rev
Jada Toys Knight Rider K.I.T.T. Hollywood Rides Die-Cast Car Opening Doors Rubber Tires 1:32 Scale Collectible for Ages 8+ Black
Jada$12.981,329 rev
Trending
90-day click momentum
Knight Rider Officially Licensed Merchandise KITT The Original Smart Car T-Shirt (White) Medium
Knight Rider$19.995.0★
PLAYMOBIL Knight Rider - K.I.T.T
Playmobil$67.474.8★
KEVIN.MURPHY NIGHT.RIDER - Strong Hair Paste - For All Hair Types - Hair Moulding Paste - Boosts Hair Shine - Strong Hold Hair Care - Matte Texture - Travel Size - 100 g / 3.5 oz
KEVIN.MURPHY$33.684.5★
KEVIN.MURPHY FREE.HOLD - Hair Styling Paste - For All Types - Medium Hold - Hair Breakage Prevention - Styling Product - Paraben Free Hair Care - 100 g / 3.5 oz
KEVIN.MURPHY$34.374.6★
KEVIN.MURPHY NIGHT.RIDER - Strong Hair Paste - For All Hair Types - Hair Moulding Paste - Boosts Hair Shine - Strong Hold Hair Care - Matte Texture - Travel Size - 30 g / 1.1 oz
KEVIN.MURPHY$13.854.5★
What buyers say about kevin murphy night rider
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent hair product”
“Smells fantastic and is consistent quality every time”
“Price is fair for what you get”
“The vehicle is not flimsy”
“Works okay”
“Its pretty easy to use”
“Applying at the right level of dampness means my hair is good for at least 3 days”
“without looking sticky or matted”
“So good on my hair that made my sexiness into whole level”
“The hold and texture are good,”
What buyers complain about
“Cheap Quality”
“it's pretty greasy and smells chemical-y”
“Instructions please, video”
“Doesnt have a shine or anything to it”
“Pretty small”
“I love this product have short spiky hair works great”
“batteries wore off”
“Expensive”
“how hard you wash it”
“This does not work like the original at all which is now extremely difficult to get since KM sold”
Top return reasons
Common questions
- Is kevin murphy night rider profitable to sell on Amazon United States?
- The niche generates $216K/yr across 8 tracked products. 90-day search growth is -12.0%. Flapen's verdict: Skip it (39/100).
- How competitive is the kevin murphy night rider niche?
- 4 brands and 68 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in kevin murphy night rider?
- Top complaints mined from reviews: Quality-Overall, Smell, Instructions/User Manual/Troubleshooting. The return rate is 0.5%.
- When does demand for kevin murphy night rider peak?
- Demand peaks in Jun–Jul–Aug; the busiest month runs 3.0× the quietest.
- What does it cost to enter the kevin murphy night rider niche?
- Listings span $12.98–$67.47; the average listing price is $31.49 (sweet spot $15–$100). The average incumbent carries 1,862 reviews — the moat a new listing must climb.