Is kevin murphy hydrate me wash profitable to sell on Amazon United States?

The niche generates $320K/yr across 9 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -0.4%. Flapen's verdict: Skip it (44/100).

How competitive is the kevin murphy hydrate me wash niche?

1 brands and 22 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in kevin murphy hydrate me wash?

Top complaints mined from reviews: Value For Money, Smell, Shape/Style. The return rate is 0.9%.

When does demand for kevin murphy hydrate me wash peak?

Demand peaks in Jul–Aug; the busiest month runs 10.7× the quietest.

What does it cost to enter the kevin murphy hydrate me wash niche?

Listings span $31.39–$186.75; the average listing price is $66.91 (sweet spot $15–$100). The average incumbent carries 611 reviews — the moat a new listing must climb.

kevin murphy hydrate me wash

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Conversion

Great11.0%

search→purchase rate — share of searches ending in a sale

Avg price

Great$66.91

avg listing price — sweet spot $15–$100

Review moat

Good611.44

avg incumbent reviews — the moat a new listing must climb

Market size

Good$320K

$320K/yr · 43K searches

Price range

Okay$31.39–$186.75

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-0.4%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad87%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, kevin murphy hydrate me wash is a $320K/yr Amazon United States market (43K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 44/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

kevin murphy hydrate me wash market data

Units sold / yr: 6K–8K; avg 500–750/product
Revenue / yr: $401K–$535K; units × avg price
Conversion rate: 11.0%
Avg BSR: #1,707
Page quality: 0%
Prime: 100%
Sponsored: 67%
Out of stock: 0.0%
Avg brand age: 81 months
Avg seller age: 149 days

Competition & brand share

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

KEVIN.MURPHY100%

Demand & seasonality

Weekly Amazon search volume, last 57 weeks — -0.4% search growth over the last 90 days.

Peak months: Jul, Aug · busiest ÷ quietest = 10.7×

Open Trend

Top kevin murphy hydrate me wash search terms

kevin murphy hydrate me wash16K/yr -5.3%13.7% conv.
kevin murphy hydrate me10K/yr +7.8%11.5% conv.
kevin murphy hydrate me rinse7K/yr +6.6%11.8% conv.
kevin murphy hydrate me shampoo3K/yr +0.8%12.0% conv.
kevin murphy hydrate me conditioner3K/yr -19.6%10.2% conv.
hydrate me wash shampoo kevin murphy2K/yr +2.4%17.6% conv.
kevin murphy hydrate2K/yr -3.5%12.1% conv.

All search terms

Top kevin murphy hydrate me wash products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

KEVIN.MURPHY HYDRATE-ME.WASH - Hydrating Shampoo for Natural & Coloured Hair - For Dull Parched & Dry Hair - Deep Nourish Shampoos - 250 ml / 8.4 fl oz

KEVIN.MURPHY$35.384.7★1,268 rev

KEVIN.MURPHY HYDRATE-ME.RINSE - Moisturising Conditioner - For Normal & Dry Hair - Hair Repair - Colour Safe Conditioner - With Antioxidant Blend & Kakadu Plum - 250 mL / 8.4 fl oz

KEVIN.MURPHY$35.354.5★1,367 rev

KEVIN.MURPHY - HYDRATE-ME.WASH 8.4oz

KEVIN.MURPHY$34.694.6★9 rev

KEVIN.MURPHY HYDRATE-ME.RINSE - Moisturising Conditioner - For Normal & Dry Hair - Hair Repair - Colour Safe Conditioner - With Antioxidant Blend & Kakadu Plum - 250 mL / 8.4 fl oz (Pack of 2)

KEVIN.MURPHY$66.174.5★1,367 rev

KEVIN.MURPHY HYDRATE-ME.RINSE - Moisturising Conditioner - For Normal & Dry Hair - Hair Repair - Colour Safe Conditioner - With Antioxidant Blend & Kakadu Plum - 1 L / 33.8 fl oz

KEVIN.MURPHY$87.234.5★1,367 rev

Newest

by launch date

KEVIN.MURPHY HYDRATE-ME.RINSE - Moisturising Conditioner - For Normal & Dry Hair - Hair Repair - Colour Safe Conditioner - With Antioxidant Blend & Kakadu Plum - 250 mL / 8.4 fl oz (Pack of 2)

KEVIN.MURPHY$66.171,367 rev

8mo ago

KEVIN.MURPHY HYDRATE-ME.WASH - Hydrating Shampoo for Natural & Coloured Hair - For Dull Parched & Dry Hair - Deep Nourish Shampoos - 250 ml / 8.4 fl oz (Pack of 2)

KEVIN.MURPHY$66.362 rev

8mo ago

KEVIN.MURPHY - HYDRATE-ME.WASH 8.4oz

KEVIN.MURPHY$34.699 rev

1y ago

Kevin Murphy Hydrate Me Kakadu Plum Infused Wash And Rinse 33.8 oz Dou

KEVIN.MURPHY$186.7530 rev

10y ago

Kevin Murphy Hydrate Me Rinse - 16.9 oz

KEVIN.MURPHY$58.8916 rev

10y ago

What buyers say about kevin murphy hydrate me wash

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry19%

“Great for dry hair”

Smell18%

“Smells great”

Quality-Overall16%

“Good quality”

Value For Money13%

“it feels worth the price”

Soft Feel8%

“Makes my hair feel soft”

Advertised Vs Actual Product6%

“As advertised”

Lather5%

“it lathers well”

Add-Ons/Attachments3%

“So many complements when using this”

Hair Styling3%

“My hair is looking amazing”

Durability1%

“Have used it for years”

What buyers complain about

Value For Money19%

“A little pricey”

Smell17%

“The ine sent to me smells horrible”

Shape/Style7%

“I dont like the bottle shape sometimes difficult to open”

Leak-Proof7%

“Product arrived leaking”

Color7%

“The color should obviously not be brown”

Allergies7%

“it made my scalp itchy”

Hair Related5%

“its hard to find the right products that for my hair type. lots of fine hair”

Size-Overall3%

“Very small bottles for the price”

Suitability Short Hair3%

“Didn't work for my fine hair”

Moist/Dry1%

“It didnt hydrate my hair like it has when I bought the product in person”

Top return reasons

Smell20%

Leak-Proof16%

Size-Overall13%

Value For Money8%

Moist/Dry8%

Suitability Short Hair6%

Advertised Vs Actual Product5%

Functionality-Overall4%

Ease Of Cleaning2%

Motor Power2%

Common questions

Is kevin murphy hydrate me wash profitable to sell on Amazon United States?: The niche generates $320K/yr across 9 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -0.4%. Flapen's verdict: Skip it (44/100).
How competitive is the kevin murphy hydrate me wash niche?: 1 brands and 22 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in kevin murphy hydrate me wash?: Top complaints mined from reviews: Value For Money, Smell, Shape/Style. The return rate is 0.9%.
When does demand for kevin murphy hydrate me wash peak?: Demand peaks in Jul–Aug; the busiest month runs 10.7× the quietest.
What does it cost to enter the kevin murphy hydrate me wash niche?: Listings span $31.39–$186.75; the average listing price is $66.91 (sweet spot $15–$100). The average incumbent carries 611 reviews — the moat a new listing must climb.