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58

kevin murphy hairspray

Launch it

A $1.0M/yr market growing +17.3% this quarter with returns at 0.2% — clears our launch bar.

Market size 78Growth 47Conversion 97Competition 17Returns 99Price range 91Avg price 95Brand share 0Review moat 46Quality gap 58

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Incredible14.9%

search→purchase rate — share of searches ending in a sale

Avg price

Incredible$29.65

avg listing price — sweet spot $15–$100

Price range

Great$13.74–$37.03

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Great$1.0M

$1.0M/yr · 226K searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Okay+17.3%

90-day search growth — must beat 0% to launch

Review moat

Okay1,872.8

avg incumbent reviews — the moat a new listing must climb

Competition

Bad80%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, kevin murphy hairspray is a $1.0M/yr Amazon United States market (226K searches/yr). The top 5 brands hold 100% of demand. Verdict: Launch it — 58/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

kevin murphy hairspray market data

Units sold / yr
30K–40K
avg 2,000–2,500/product
Revenue / yr
$890K–$1.2M
units × avg price
Conversion rate
14.9%
Avg BSR
#141
Page quality
0%
Prime
100%
Sponsored
100%
Out of stock
2.9%
Avg brand age
88 months
Avg seller age
144 days

Competition & brand share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 flat

Sellers

26

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

0%

  • KEVIN.MURPHY100%

Demand & seasonality

Weekly Amazon search volume, last 63 weeks — +17.3% search growth over the last 90 days.
6K4KPrime Day '25Spike '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top kevin murphy hairspray search terms

  • kevin murphy free hold55K/yr
  • kevin murphy hairspray52K/yr
  • kevin murphy bedroom hair24K/yr
  • kevin murphy hair spray14K/yr
  • kevin murphy travel size hair products16K/yr
  • kevin murphy session spray flex8K/yr
  • kevin murphy travel size10K/yr
  • kevin murphy session spray7K/yr
  • bedroom hair kevin murphy8K/yr
  • kevin murphy texture spray7K/yr
All search terms

Top kevin murphy hairspray products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$100K20%$200K30%$300K40%$400K1001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share
1
KEVIN.MURPHY FREE.HOLD - Hair Styling Paste - For All Types - Medium Hold - Hair Breakage Prevention - Styling Product - Paraben Free Hair Care - 100 g / 3.5 oz

KEVIN.MURPHY FREE.HOLD - Hair Styling Paste - For All Types - Medium Hold - Hair Breakage Prevention - Styling Product - Paraben Free Hair Care - 100 g / 3.5 oz

KEVIN.MURPHY$34.374.6★2,703 rev

2
Kevin Murphy Bedroom Hair Flexible Texturising Hairspray 7.9 Ounce

Kevin Murphy Bedroom Hair Flexible Texturising Hairspray 7.9 Ounce

KEVIN.MURPHY$37.034.5★2,250 rev

3
KEVIN.MURPHY BEDROOM.HAIR - Flexible Texturising Hair Spray - For All Types - Hair Care for Effortless Bedroom Hair - With Ginger Root Extract- 100 mL / 3.4 fl oz

KEVIN.MURPHY BEDROOM.HAIR - Flexible Texturising Hair Spray - For All Types - Hair Care for Effortless Bedroom Hair - With Ginger Root Extract- 100 mL / 3.4 fl oz

KEVIN.MURPHY$21.734.5★2,250 rev

4
KEVIN.MURPHY SESSION.SPRAY FLEX - Flexible Finishing Hair Spray - For All Hair Types - Lightweight Hold - Humidity Resistant Hair Care - Travel Size - 100 mL / 3.4 fl oz

KEVIN.MURPHY SESSION.SPRAY FLEX - Flexible Finishing Hair Spray - For All Hair Types - Lightweight Hold - Humidity Resistant Hair Care - Travel Size - 100 mL / 3.4 fl oz

KEVIN.MURPHY$21.634.4★1,797 rev

5
KEVIN.MURPHY Session Strong Hold Finishing Spray 11.4 Fl Oz

KEVIN.MURPHY Session Strong Hold Finishing Spray 11.4 Fl Oz

KEVIN.MURPHY$36.474.4★1,797 rev

Newest

by launch date
KEVIN.MURPHY TOUCHABLE - Spray Wax Finishing Hair Spray - For All Hair Types - Hair Styling for Texture & Hold - Long Lasting - With Milk Thistle & Carrot Seed Oil - 250 mL / 8.4 fl oz

KEVIN.MURPHY TOUCHABLE - Spray Wax Finishing Hair Spray - For All Hair Types - Hair Styling for Texture & Hold - Long Lasting - With Milk Thistle & Carrot Seed Oil - 250 mL / 8.4 fl oz

KEVIN.MURPHY$36.51548 rev

7y ago
KEVIN.MURPHY SESSION.SPRAY FLEX - Flexible Finishing Hair Spray - For All Hair Types - Lightweight Hold - Humidity Resistant Hair Care - Travel Size - 100 mL / 3.4 fl oz

KEVIN.MURPHY SESSION.SPRAY FLEX - Flexible Finishing Hair Spray - For All Hair Types - Lightweight Hold - Humidity Resistant Hair Care - Travel Size - 100 mL / 3.4 fl oz

KEVIN.MURPHY$21.631,797 rev

7y ago
KEVIN.MURPHY SESSION.SPRAY FLEX - Flexible Finishing Hair Spray - For All Hair Types - Lightweight Hold - Humidity Resistant Hair Care - 337 mL / 11.4 fl oz

KEVIN.MURPHY SESSION.SPRAY FLEX - Flexible Finishing Hair Spray - For All Hair Types - Lightweight Hold - Humidity Resistant Hair Care - 337 mL / 11.4 fl oz

KEVIN.MURPHY$36.881,797 rev

7y ago
KEVIN.MURPHY FREE.HOLD - Hair Styling Paste - For All Types - Medium Hold - Breakage Prevention - Styling Product - Paraben Free Hair Care - 30 g / 1.1 oz

KEVIN.MURPHY FREE.HOLD - Hair Styling Paste - For All Types - Medium Hold - Breakage Prevention - Styling Product - Paraben Free Hair Care - 30 g / 1.1 oz

KEVIN.MURPHY$13.742,703 rev

7y ago
KEVIN.MURPHY BEDROOM.HAIR - Flexible Texturising Hair Spray - For All Types - Hair Care for Effortless Bedroom Hair - With Ginger Root Extract- 100 mL / 3.4 fl oz

KEVIN.MURPHY BEDROOM.HAIR - Flexible Texturising Hair Spray - For All Types - Hair Care for Effortless Bedroom Hair - With Ginger Root Extract- 100 mL / 3.4 fl oz

KEVIN.MURPHY$21.732,250 rev

8y ago

Trending

90-day click momentum
KEVIN.MURPHY SESSION.SPRAY FLEX - Flexible Finishing Hair Spray - For All Hair Types - Lightweight Hold - Humidity Resistant Hair Care - Travel Size - 100 mL / 3.4 fl oz

KEVIN.MURPHY SESSION.SPRAY FLEX - Flexible Finishing Hair Spray - For All Hair Types - Lightweight Hold - Humidity Resistant Hair Care - Travel Size - 100 mL / 3.4 fl oz

KEVIN.MURPHY$21.634.4★

▲ 55%
KEVIN.MURPHY FREE.HOLD - Hair Styling Paste - For All Types - Medium Hold - Hair Breakage Prevention - Styling Product - Paraben Free Hair Care - 100 g / 3.5 oz

KEVIN.MURPHY FREE.HOLD - Hair Styling Paste - For All Types - Medium Hold - Hair Breakage Prevention - Styling Product - Paraben Free Hair Care - 100 g / 3.5 oz

KEVIN.MURPHY$34.374.6★

▲ 26%
KEVIN.MURPHY BEDROOM.HAIR - Flexible Texturising Hair Spray - For All Types - Hair Care for Effortless Bedroom Hair - With Ginger Root Extract- 100 mL / 3.4 fl oz

KEVIN.MURPHY BEDROOM.HAIR - Flexible Texturising Hair Spray - For All Types - Hair Care for Effortless Bedroom Hair - With Ginger Root Extract- 100 mL / 3.4 fl oz

KEVIN.MURPHY$21.734.5★

▲ 19%
KEVIN.MURPHY Session Strong Hold Finishing Spray 11.4 Fl Oz

KEVIN.MURPHY Session Strong Hold Finishing Spray 11.4 Fl Oz

KEVIN.MURPHY$36.474.4★

— 8%
KEVIN.MURPHY SESSION.SPRAY - Strong Hold Finishing Hair Spray - For All Hair Types - Long Lasting Hold - Humidity Resistant Hair Care - 100 mL / 3.4 fl oz

KEVIN.MURPHY SESSION.SPRAY - Strong Hold Finishing Hair Spray - For All Hair Types - Long Lasting Hold - Humidity Resistant Hair Care - 100 mL / 3.4 fl oz

KEVIN.MURPHY$21.694.4★

— 3%

What buyers say about kevin murphy hairspray

What buyers praise and complain about, mined from review topics.

What buyers love

Smell33%

“Fragrance strong”

Quality-Overall9%

“Great styling product”

Weight Light6%

“Not too heavy”

Texture/Consistency-Overall5%

“The texture is light”

Soft Feel5%

“leaves my hair soft”

Hair Styling5%

“Gives my fine hair body”

Hair Growth4%

“Doesnt cause build up”

Value For Money4%

“easier on budget”

Ease Of Use3%

“It brushes out easily”

Suitability Straight Hair2%

“Gentle on my very fine hair”

What buyers complain about

Smell24%

“smells like an awful perfume”

Value For Money14%

“very pricey”

Adhesion/Stickiness9%

“sticky buildup”

Size-Overall6%

“the top doesnt fit properly”

Product Condition4%

“It looks used”

Texture/Consistency-Overall4%

“Consistency of butter”

Unsustainable Design3%

“Bad bottle design”

Symptom Reduction3%

“didn't like, doesn't give the effect I was looking for”

Durability3%

“Gave it away after two uses”

Jamming/Clogging3%

“This will clog on you”

Top return reasons

Smell21%
Advertised Vs Actual Product9%
Adhesion/Stickiness8%
Product Condition7%
Size-Overall7%
Functionality-Overall6%
Suitability Short Hair5%
Leak-Proof5%
Moist/Dry4%
Value For Money4%

Common questions

Is kevin murphy hairspray profitable to sell on Amazon United States?
The niche generates $1.0M/yr across 10 tracked products. 90-day search growth is +17.3%. Flapen's verdict: Launch it (58/100).
How competitive is the kevin murphy hairspray niche?
1 brands and 26 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in kevin murphy hairspray?
Top complaints mined from reviews: Smell, Value For Money, Adhesion/Stickiness. The return rate is 0.2%.
When does demand for kevin murphy hairspray peak?
Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the kevin murphy hairspray niche?
Listings span $13.74–$37.03; the average listing price is $29.65 (sweet spot $15–$100). The average incumbent carries 1,873 reviews — the moat a new listing must climb.