Kevin Murphy Hairspray

Shoppers searched for this 226K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.9% of those searches ended in a purchase. Searches in the last 90 days moved +17.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.0M a year.

Searches, last 12 months

226K

Growth, 90 days vs prior 90

+17.3%

Conversion, latest week

14.9%

Market size, estimated

$1.0Ma year

Peak month

January1.4× the quietest month

Top search term

kevin murphy free hold55K searches a year

Listings sell for $29.65 on average, from $13.74 to $37.03. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At $29.65 that is $59K to $74K a year per listing.

Average price

$29.65inside the $15 to $100 sweet spot

Price range

$13.74–$37.03

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

2,000–2,500

Revenue per listing a year

$59K–$74K

Returns

0.2%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #141 within Gels. It carries 1,873 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

2.9%

Average rank

#141in Gels

Average rating

4.40 starsAmazon United States average 4.42 stars

Average reviews

1,873per listing

Listings tracked

10

The brands on the shelf have sold for 88 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

88 months