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Kevin Murphy Doo Over Spray

Fail

The top 5 products take 100% of clicks, so Kevin Murphy Doo Over Spray is a Fail.

Flapen Score
46
46 / 100
Ranks 6,013 of 10,978 Beauty & Personal Care niches · −2 vs the category median of 48
Market size
$68K/yr12K searches / yr
90-day growth
-16.3%search demand this quarter
Competition
100%top-5 click share · 1 brands · 16 sellers

Flapen Score

Kevin Murphy Doo Over Spray against its category

The dotted line is the Beauty & Personal Care average. Past it, Kevin Murphy Doo Over Spray is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kevin Murphy Doo Over Spray market on Amazon at a glance

Shoppers on Amazon United States searched for Kevin Murphy Doo Over Spray 12K times last year and spent an estimated $68K. One brand takes every click. Demand peaks in Jan–May. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 13.3% of those searches ended in a purchase.

Shoppers searched for this 12K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.3% of those searches ended in a purchase. Searches in the last 90 days moved -16.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $68K a year.

Searches, last 12 months
12K
Growth, 90 days vs prior 90
-16.3%
Conversion, latest week
13.3%
Market size, estimated
$68Ka year
Peak month
May1.8× the quietest month
Top search term
kevin murphy doo over spray8K searches a year

02 · Price

A sale here is worth $41.15.

Listings sell for $41.15 on average, from $23.47 to $67.71. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 250 to 500 of them. At $41.15 that is $10K to $21K a year per listing.

Average price
$41.15inside the $15 to $100 sweet spot
Price range
$23.47–$67.71
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
250–500
Revenue per listing a year
$10K–$21K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #614 within Hair Sprays. It carries 1,015 reviews at 4.12 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
60%
Out of stock, average day
0.0%
Average rank
#614in Hair Sprays
Average rating
4.12 starsAmazon United States average 4.42 stars
Average reviews
1,015per listing
Listings tracked
5

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 102 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
102 months

Products

Top Kevin Murphy Doo Over Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

1 flat

Sellers

16

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

Kevin Murphy Doo Over Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800600Spike '25Holiday '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, May · busiest ÷ quietest = 1.8×

Reviews and returns

What reviews say buyers love and hate about Kevin Murphy Doo Over Spray

We read the reviews and the return reasons for every product selling here.

69%of positive reviews mention “Smell”
33%of negative reviews mention “Smell”
<0.1%of orders come back, a rate Amazon rounds to zero
“Awful scent”
A buyer, on “Smell”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

7 topics

NegativePositive

FAQ

Common Kevin Murphy Doo Over Spray questions

Answered from the same tracked data.