Is kevin murphy doo over spray profitable to sell on Amazon United States?

The niche generates $68K/yr across 5 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -16.3%. Flapen's verdict: Skip it (46/100).

How competitive is the kevin murphy doo over spray niche?

1 brands and 16 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in kevin murphy doo over spray?

Top complaints mined from reviews: Smell, Natural Resource Wastage, Adhesion/Stickiness. The return rate is 0.0%.

When does demand for kevin murphy doo over spray peak?

Demand peaks in Jan–May; the busiest month runs 1.8× the quietest.

What does it cost to enter the kevin murphy doo over spray niche?

Listings span $23.47–$67.71; the average listing price is $41.15 (sweet spot $15–$100). The average incumbent carries 1,015 reviews — the moat a new listing must climb.

kevin murphy doo over spray

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible13.3%

search→purchase rate — share of searches ending in a sale

Avg price

Incredible$41.15

avg listing price — sweet spot $15–$100

Price range

Incredible$23.47–$67.71

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Review moat

Good1,015

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$68K

$68K/yr · 12K searches

Growth

Bad-16.3%

90-day search growth — must beat 0% to launch

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, kevin murphy doo over spray is a $68K/yr Amazon United States market (12K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–May. Verdict: Skip it — 46/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

kevin murphy doo over spray market data

Units sold / yr: 2K–2K; avg 250–500/product
Revenue / yr: $62K–$82K; units × avg price
Conversion rate: 13.3%
Avg BSR: #614
Page quality: 0%
Prime: 60%
Sponsored: 60%
Out of stock: 0.0%
Avg brand age: 102 months
Avg seller age: 159 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

KEVIN.MURPHY100%

Demand & seasonality

Weekly Amazon search volume, last 63 weeks — -16.3% search growth over the last 90 days.

Peak months: Jan, May · busiest ÷ quietest = 1.8×

Open Trend

Top kevin murphy doo over spray products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

KEVIN.MURPHY DOO.OVER - Dry Powder Finishing Hair Spray - For All Hair Types & Lengths - Removes Oils & Product Residue - With Tapioca - Unscented - 250 mL / 8.5 fl oz

KEVIN.MURPHY$36.474.2★1,086 rev

KEVIN.MURPHY DOO.OVER - Dry Powder Finishing Hair Spray - For All Hair Types & Lengths - Removes Oils & Product Residue - With Tapioca - Unscented - 250 mL / 8.5 fl oz (Pack of 2)

KEVIN.MURPHY$67.714.2★1,086 rev

KEVIN MURPHY DOO OVER DRY POWDER FINISHING HAIRSPRAY 3.4 OZ

KEVIN.MURPHY$23.473.6★20 rev

KEVIN.MURPHY SESSION.SPRAY FLEX - Flexible Finishing Hair Spray - For All Hair Types - Lightweight Hold - Humidity Resistant Hair Care - 337 mL / 11.4 fl oz

KEVIN.MURPHY$36.884.4★1,797 rev

Kevin Murphy Doo Over Dry Powder Finishing Hair Spray 6.3 Ounce 178 Milliliters

KEVIN.MURPHY$41.234.2★1,086 rev

Newest

by launch date

KEVIN.MURPHY DOO.OVER - Dry Powder Finishing Hair Spray - For All Hair Types & Lengths - Removes Oils & Product Residue - With Tapioca - Unscented - 250 mL / 8.5 fl oz (Pack of 2)

KEVIN.MURPHY$67.711,086 rev

8mo ago

KEVIN MURPHY DOO OVER DRY POWDER FINISHING HAIRSPRAY 3.4 OZ

KEVIN.MURPHY$23.4720 rev

3y ago

Kevin Murphy Doo Over Dry Powder Finishing Hair Spray 6.3 Ounce 178 Milliliters

KEVIN.MURPHY$41.231,086 rev

6y ago

KEVIN.MURPHY SESSION.SPRAY FLEX - Flexible Finishing Hair Spray - For All Hair Types - Lightweight Hold - Humidity Resistant Hair Care - 337 mL / 11.4 fl oz

KEVIN.MURPHY$36.881,797 rev

7y ago

KEVIN.MURPHY DOO.OVER - Dry Powder Finishing Hair Spray - For All Hair Types & Lengths - Removes Oils & Product Residue - With Tapioca - Unscented - 250 mL / 8.5 fl oz

KEVIN.MURPHY$36.471,086 rev

10y ago

What buyers say about kevin murphy doo over spray

What buyers praise and complain about, mined from review topics.

What buyers love

Smell69%

“The smell is divine”

Soft Feel19%

“it seems to hold my hair in place in a soft”

Suitability Straight Hair7%

“I always get a compliment on my hair”

Weight Light5%

“Its lightweight which I wanted”

What buyers complain about

Smell33%

“Awful scent”

Natural Resource Wastage33%

“Waste of money”

Adhesion/Stickiness17%

“Much stickier than real product”

Size-Overall17%

“size is smaller than real product”

Common questions

Is kevin murphy doo over spray profitable to sell on Amazon United States?: The niche generates $68K/yr across 5 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -16.3%. Flapen's verdict: Skip it (46/100).
How competitive is the kevin murphy doo over spray niche?: 1 brands and 16 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in kevin murphy doo over spray?: Top complaints mined from reviews: Smell, Natural Resource Wastage, Adhesion/Stickiness. The return rate is 0.0%.
When does demand for kevin murphy doo over spray peak?: Demand peaks in Jan–May; the busiest month runs 1.8× the quietest.
What does it cost to enter the kevin murphy doo over spray niche?: Listings span $23.47–$67.71; the average listing price is $41.15 (sweet spot $15–$100). The average incumbent carries 1,015 reviews — the moat a new listing must climb.