keratosis pilaris treatment
Launch itA $2.9M/yr market growing +43.1% this quarter with returns at 0.6% — clears our launch bar.
Returns
Incredible0.6%return rate — above 6% kills the launch gate
Market size
Incredible$2.9M$2.9M/yr · 2.1M searches
Avg price
Great$20.50avg listing price — sweet spot $15–$100
Price range
Great$8.87–$36.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Growth
Good+43.1%90-day search growth — must beat 0% to launch
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Review moat
Bad10,834.86avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, keratosis pilaris treatment is a $2.9M/yr Amazon United States market (2.1M searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Apr–Jul–Aug. Verdict: Launch it — 67/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 100K–125K
- avg 3,000–4,000/product
- Revenue / yr
- $2.0M–$2.6M
- units × avg price
- Launch success
- 92%
- 12 of 13 new (360d)
- Conversion rate
- 6.7%
- Avg BSR
- #100
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 83%
- Out of stock
- 12.7%
- Avg brand age
- 59 months
- Avg seller age
- 123 days
Competition
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
11 rising
Sellers
88
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
50%
Top 20: 90%
Open market
8%
- First Aid Beauty46%
- AmLactin17%
- CeraVe9%
- STRAWBERRY8%
- Naturium7%
- Remedy Science5%
- Open — no brand owns it (5 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +43.1% search growth over the last 90 days.Peak months: Apr, Jul, Aug · busiest ÷ quietest = 3.6×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 29 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
AmLactin KP Bumps Be Gone - Therapeutic Body Cream for Keratosis Pilaris - No-Scrub Exfoliator and Body Moisturizer for Dry Skin with 15% Lactic Acid AHA 3 oz (Packaging May Vary)
AmLactin$16.254.3★5,222 rev
First Aid Beauty KP Bump Eraser Body Scrub with 10% AHA - Dermatologist-Tested Keratosis Pilaris Exfoliator - Support for Rough Bumps Uneven Skin Texture & Strawberry Skin - Sensitive Skin - 10 oz
First Aid Beauty$28.544.5★27,535 rev
First Aid Beauty KP Bump Eraser Body Scrub with 10% AHA - Dermatologist-Tested Keratosis Pilaris Exfoliator - Support for Rough Bumps Uneven Skin Texture & Strawberry Skin - Sensitive Skin - 8 oz
First Aid Beauty$25.464.5★27,535 rev
Strawberry Resurfacing Cream for Keratosis Pilaris - KP Bump Eraser for Strawberry Skin - Exfoliating Lotion with Glycolic Lactic & Salicylic Acid - Remover for Rough & Bumpy Skin 4 oz
STRAWBERRY$36.363.6★49 rev
First Aid Beauty KP Bump Eraser Body Scrub with 10% AHA - Dermatologist-Tested Keratosis Pilaris Exfoliator - Support for Rough Bumps Uneven Skin Texture & Strawberry Skin - Sensitive Skin - 2 oz
First Aid Beauty$11.234.5★27,535 rev
Newest
by launch date
First Aid Beauty - KP Bump Eraser Body Scrub with 10% AHA Keratosis Pilaris Skin Exfoliater with Glycolic and Lactic acids Helps Reduce Chicken Skin Bumps Safe for Sensitive Skin 4 oz
First Aid Beauty$18.2127,535 rev
First Aid Beauty - KP Bump Eraser Body Scrub with 10% AHA Keratosis Pilaris Skin Exfoliater with Glycolic and Lactic acids Helps Reduce Chicken Skin Bumps Safe for Sensitive Skin 10 oz
First Aid Beauty$29.9027,535 rev
Remedy KP Exfoliating Body Scrub | Keratosis Pilaris and Chicken Skin Treatment with Fine Sugar Glycolic Acid Lactic Acid and Squalane | Exfoliating Scrub | By Dermatologist Dr. Shah 6.8 fl oz
Remedy Science$18.3863 rev
Remedy KP Body Moisturizer | Keratosis Pilaris and Chicken Skin Treatment with Retinol Urea Lactic Acid and Ceramides | Exfoliating and Moisturizing Lotion | By Dermatologist Dr. Shah 7.7 fl oz
Remedy Science$22.8452 rev
KP Bump Eraser Body Scrub & Keratosis Pilaris Lotion Set with 10% AHA + BHA Strawberry Legs Treatment for Women & Man - Exfoliates & Deeply Hydrates for Smoother Healthy-Looking Skin
Vigority$30.89576 rev
Trending
90-day click momentumKP Bump Eraser Body Scrub & Keratosis Pilaris Lotion Set with 10% AHA + BHA Strawberry Legs Treatment for Women & Man - Exfoliates & Deeply Hydrates for Smoother Healthy-Looking Skin
Vigority$30.894.6★
First Aid Beauty KP Bump Eraser Body Scrub with 10% AHA - Dermatologist-Tested Keratosis Pilaris Exfoliator - Support for Rough Bumps & Uneven Skin Texture - Sensitive Skin - 8 oz Fresh Strawberry
First Aid Beauty$24.914.4★
First Aid Beauty KP Bump Eraser Body Scrub with 10% AHA - Dermatologist-Tested Keratosis Pilaris Exfoliator - Support for Rough Bumps Uneven Skin Texture & Strawberry Skin - Sensitive Skin - 2 oz
First Aid Beauty$11.234.5★
First Aid Beauty KP Bump Eraser Body Scrub with 10% AHA - Dermatologist-Tested Keratosis Pilaris Exfoliator - Support for Rough Bumps Uneven Skin Texture & Strawberry Skin - Sensitive Skin - 8 oz
First Aid Beauty$25.464.5★
First Aid Beauty KP Bump Eraser Body Scrub with 10% AHA - Dermatologist-Tested Keratosis Pilaris Exfoliator - Support for Rough Bumps & Uneven Skin Texture - Sensitive Skin - 8 oz Fresh Peach
First Aid Beauty$18.404.4★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Goes on smoothly”
“It is moisturizing”
“Good quality cream”
“Helps with dry skin”
“It works so well with my sensitive skin”
“This was very effective”
“fragrance free”
“Excellent for Acne Control”
“It's not expensive”
“Good for exfoliating”
What buyers complain about
“Slight odor”
“Not effective”
“too expensive”
“Irritated Skin”
“No improvement”
“leaking in the box”
“It actually irritated my skin”
“it is a very thick consistency”
“Pump broken”
“The bottle looked bigger to me”
Top return reasons
Common questions
- Is keratosis pilaris treatment profitable to sell on Amazon United States?
- The niche generates $2.9M/yr across 29 tracked products. 12 of 13 products launched in the last 360 days are still selling. 90-day search growth is +43.1%. Flapen's verdict: Launch it (67/100).
- How competitive is the keratosis pilaris treatment niche?
- 11 brands and 88 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in keratosis pilaris treatment?
- Top complaints mined from reviews: Smell, Functionality-Overall, Value For Money. The return rate is 0.6%.
- When does demand for keratosis pilaris treatment peak?
- Demand peaks in Apr–Jul–Aug; the busiest month runs 3.6× the quietest.
- What does it cost to enter the keratosis pilaris treatment niche?
- Listings span $8.87–$36.36; the average listing price is $20.50 (sweet spot $15–$100). The average incumbent carries 10,835 reviews — the moat a new listing must climb.
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