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Keratosis Pilaris Treatment

Pass

Keratosis Pilaris Treatment scores 67 out of 100, a Pass. Shoppers spend an estimated $2.9M a year here, search demand grew +43.1% this quarter, and an estimated 0.6% of orders come back.

Flapen Score
67
67 / 100
Top 2% of 10,978 Beauty & Personal Care niches · +19 vs the category median of 48
Market size
$2.9M/yr2.1M searches / yr
90-day growth
+43.1%search demand this quarter
Competition
50%top-5 click share · 11 brands · 88 sellers

Flapen Score

Keratosis Pilaris Treatment against its category

The dotted line is the Beauty & Personal Care average. Past it, Keratosis Pilaris Treatment is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Keratosis Pilaris Treatment market on Amazon at a glance

Shoppers on Amazon United States searched for Keratosis Pilaris Treatment 2.1M times last year and spent an estimated $2.9M. The top 5 brands take 87% of clicks. Demand peaks in Apr–Jul–Aug. Flapen scores it 67 out of 100, a Pass.

01 · Demand

An estimated 6.7% of those searches ended in a purchase.

Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved +43.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.9M a year.

Searches, last 12 months
2.1M
Growth, 90 days vs prior 90
+43.1%
Conversion, latest week
6.7%
Market size, estimated
$2.9Ma year
Peak month
August3.6× the quietest month
Top search term
kp bump eraser body scrub236K searches a year

02 · Price

A sale here is worth $20.50.

Listings sell for $20.50 on average, from $8.87 to $36.36. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 3,000 to 4,000 of them. At $20.50 that is $62K to $82K a year per listing.

Average price
$20.50inside the $15 to $100 sweet spot
Price range
$8.87–$36.36
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100K–125K
Units per listing a year
3,000–4,000
Revenue per listing a year
$62K–$82K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 12.7% of listings are out of stock. The average listing ranks #100 within Scrubs & Body Treatments. It carries 10,835 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
97%
Out of stock, average day
12.7%
Average rank
#100in Scrubs & Body Treatments
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
10,835per listing
Listings tracked
29

04 · Newcomers

12 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
12Amazon's first-year sales bar
Average brand age
59 months

Products

Top Keratosis Pilaris Treatment products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 rising

Sellers

88

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

50%

Top 20: 90%

Open market

8%

  • Brand 146%
  • Brand 217%
  • Brand 39%
  • Brand 48%
  • Brand 57%
  • Brand 65%
  • Open — no brand owns it (5 brands, 8%)

Demand

Keratosis Pilaris Treatment search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, Jul, Aug · busiest ÷ quietest = 3.6×

Search terms

Top Keratosis Pilaris Treatment search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kp bump eraser body scrub236K/yr
  • keratosis pilaris treatment276K/yr
  • strawberry skin treatment182K/yr
  • kp bump eraser113K/yr
  • first aid beauty kp bump eraser body scrub90K/yr
  • kp body scrub99K/yr
  • kp lotion84K/yr
  • strawberry legs treatment86K/yr
  • remedy for body bumps53K/yr
  • strawberry skin79K/yr

Reviews and returns

What reviews say buyers love and hate about Keratosis Pilaris Treatment

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Soft Feel”
14%of negative reviews mention “Smell”
0.6%of orders come back
“Slight odor”
A buyer, on “Smell”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Keratosis Pilaris Treatment questions

Answered from the same tracked data.