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Keratosis Pilaris Lotion

Maybe

An estimated 0.7% of orders come back. But the average product has 8,506 reviews to catch up to, so Keratosis Pilaris Lotion is a Maybe.

Flapen Score
60
60 / 100
Top 8% of 10,978 Beauty & Personal Care niches · +12 vs the category median of 48
Market size
$200K/yr148K searches / yr
90-day growth
+41.8%search demand this quarter
Competition
63%top-5 click share · 19 brands · 103 sellers

Flapen Score

Keratosis Pilaris Lotion against its category

The dotted line is the Beauty & Personal Care average. Past it, Keratosis Pilaris Lotion is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Keratosis Pilaris Lotion market on Amazon at a glance

Shoppers on Amazon United States searched for Keratosis Pilaris Lotion 148K times last year and spent an estimated $200K. The top 5 brands take 73% of clicks. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 6.3% of those searches ended in a purchase.

Shoppers searched for this 148K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved +41.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $200K a year.

Searches, last 12 months
148K
Growth, 90 days vs prior 90
+41.8%
Conversion, latest week
6.3%
Market size, estimated
$200Ka year
Top search term
keratosis pilaris lotion37K searches a year

02 · Price

A sale here is worth $21.44.

Listings sell for $21.44 on average, from $8.41 to $36.65. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $21.44 that is $5K to $11K a year per listing.

Average price
$21.44inside the $15 to $100 sweet spot
Price range
$8.41–$36.65
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$5K–$11K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #430 within Creams. It carries 8,506 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
91%
Out of stock, average day
9.0%
Average rank
#430in Creams
Average rating
4.29 starsAmazon United States average 4.42 stars
Average reviews
8,506per listing
Listings tracked
23

04 · Newcomers

4 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
6
Successful launches
4Amazon's first-year sales bar
Average brand age
67 months

Products

Top Keratosis Pilaris Lotion products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 rising

Sellers

103

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

63%

Top 20: 97%

Open market

24%

  • Brand 128%
  • Brand 220%
  • Brand 318%
  • Brand 44%
  • Brand 53%
  • Brand 63%

Demand

Keratosis Pilaris Lotion search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '26NovDecJanFebMarAprMayJunJul

Peak months: Feb, Mar · busiest ÷ quietest = 2.0× · 9 of 12 months tracked

Search terms

Top Keratosis Pilaris Lotion search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • keratosis pilaris lotion37K/yr
  • strawberry skin cream14K/yr
  • kp body lotion19K/yr
  • lotion for keratosis pilaris13K/yr
  • strawberry skin lotion10K/yr
  • strawberry lotion for keratosis9K/yr
  • lotion for kp5K/yr
  • lotion for strawberry legs4K/yr
  • strawberry legs lotion5K/yr
  • best lotion for keratosis pilaris4K/yr

Reviews and returns

What reviews say buyers love and hate about Keratosis Pilaris Lotion

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Moist/Dry”
17%of negative reviews mention “Smell”
0.7%of orders come back
“leaves a smell”
A buyer, on “Smell”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Keratosis Pilaris Lotion questions

Answered from the same tracked data.