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Keratosis Pilaris Lotion

Maybe

Returns run at only 0.7% of orders. But the average product has 8,506 reviews to catch up to, so Keratosis Pilaris Lotion is a Maybe.

Flapen Score
60
60 / 100
Top 8% of 10,978 Beauty & Personal Care niches · +12 vs the category median of 48
Market size
$200K/yr148K searches / yr
90-day growth
+41.8%search demand this quarter
Competition
63%top-5 click share · 19 brands · 103 sellers

Flapen Score

Keratosis Pilaris Lotion against its category

The dotted line is the Beauty & Personal Care average. Past it, Keratosis Pilaris Lotion is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Keratosis Pilaris Lotion market on Amazon at a glance

Keratosis Pilaris Lotion is a $200K a year market on Amazon United States, with 148K searches a year. The top 5 brands take 73% of clicks. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

Demand comes close.

Shoppers search 148K times a year and 6.3% buy. Search demand moved +41.8% in 90 days, so the market is growing into its $200K a year.

Search volume
148K
Search growth, 90 days
+41.8%
Conversion
6.3%
Market size
$200K

02 · Money

The money is thin.

Shoppers bought 6K to 8K units at $21.44 on average, 250 to 500 per product. Units times price is $129K to $172K a year.

Units sold
6K–8K
Units per product
250–500
Average price
$21.44
Units × price
$129K–$172K

03 · Shelf

Brands here are established.

The average listing ranks #430. 91% of listings ship Prime. 96% of the shelf is sponsored, so budget for ads. The average listing is out of stock 9.0% of the time. The average brand has sold here for 67 months.

Average BSR
#430
Prime
91%
Sponsored
96%
Out of stock
9.0%
Average brand age
67 months

Products

Top Keratosis Pilaris Lotion products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

$0$10K$20K$30K$40K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 rising

Sellers

103

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

63%

Top 20: 97%

Open market

24%

  • AmLactin28%
  • STRAWBERRY20%
  • CeraVe18%
  • Naturium4%
  • La Roche-Posay3%
  • Qiuumey3%

Demand

Keratosis Pilaris Lotion search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '26NovDecJanFebMarAprMayJunJul

Peak months: Feb, Mar · busiest ÷ quietest = 2.0× · 9 of 12 months tracked

Search terms

Top Keratosis Pilaris Lotion search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • keratosis pilaris lotion37K/yr
  • strawberry skin cream14K/yr
  • kp body lotion19K/yr
  • lotion for keratosis pilaris13K/yr
  • strawberry skin lotion10K/yr
  • strawberry lotion for keratosis9K/yr
  • lotion for kp5K/yr
  • lotion for strawberry legs4K/yr
  • strawberry legs lotion5K/yr
  • best lotion for keratosis pilaris4K/yr

Reviews and returns

What reviews say buyers love and hate about Keratosis Pilaris Lotion

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell17%−0.08

leaves a smell

Bad smell

Not fragrance free

Functionality-Overall7%−0.09

Didn't work for me

It doesn't work that well for me

Not effective

Allergies5%

Itchy skin

Got a severe rash

Irritated Skin

Value For Money4%+0.04

Too expensive

A little expensive

too expensive

Thickness3%−0.02

Consistence is on the thicker side

Too thick

This product is a very thick cream

Love

Moist/Dry14%+1.02

Helps moisturize,

Excellent moisturizer

super hydrating

Soft Feel13%

Goes on smooth

Makes my skin so soft

Makes my skin so soft

Suitability Dry Skin10%+0.90

Good for dry skin

Helps with dry skin

A lifesaver for dry skin

Quality-Overall7%+0.51

Decent lotion

A well made product

Excellent product

Suitability Combination Skin6%+0.63

It works so well with my sensitive skin

Perfect for improving skin texture

Good product to have for your skin

Return

0.7% Return rate 19% Fixable by listing

Motor Power18%█▅▆▄▄▆

Pump broken

No pump

Pump does not work

Smell11%▅▆█▆▆▄

leaves a smell

Bad smell

Not fragrance free

Functionality-Overall10%▅▇▆▇█▆

Didn't work for me

It doesn't work that well for me

Not effective

Leak-Proof9%▆▄▇█▅▄

Leaking

Product received leaking:

leaking in the box

Advertised Vs Actual Product8%█▇▅▅▆▅

FAQ

Common Keratosis Pilaris Lotion questions

Answered from the same tracked data.