Is keratina sin formol profitable to sell on Amazon United States?

The niche generates $78K/yr across 33 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is -2.7%. Flapen's verdict: Worth a look (52/100).

How competitive is the keratina sin formol niche?

23 brands and 71 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 56% of demand.

When does demand for keratina sin formol peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the keratina sin formol niche?

Listings span $15.13–$94.30; the average listing price is $36.15 (sweet spot $15–$100). The average incumbent carries 2,252 reviews — the moat a new listing must climb.

keratina sin formol

Worth a look

Shows a sweet-spot price point ($36.15 avg), but weak search conversion (0.9%) keeps it on the watch list.

Avg price

Incredible$36.15

avg listing price — sweet spot $15–$100

Price range

Incredible$15.13–$94.30

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.8%

return rate — above 5% kills the launch gate

Brand share

Great56%

top-5 brand share — no brand owns this niche

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,252.3

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-2.7%

90-day search growth — must beat 0% to launch

Market size

Bad$78K

$78K/yr · 243K searches

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, keratina sin formol is a $78K/yr Amazon United States market (243K searches/yr). The top 5 brands hold 56% of demand. Verdict: Worth a look — 52/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

keratina sin formol market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: $90K–$108K; units × avg price
Conversion rate: 0.9%
Avg BSR: #139
Page quality: 0%
Prime: 97%
Sponsored: 88%
Out of stock: 3.9%
Avg brand age: 66 months
Avg seller age: 144 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

23 falling

Sellers

Top-5 brand share

56%

Top 20: 97%

Top-5 click share

42%

Top 20: 85%

Open market

39%

KATIVA23%
KERAGEN10%
MAIKE AMOUR10%
Skin Revolution8%
I Belli Capelli5%
PLACENTA LIFE KERATIMASK5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -2.7% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top keratina sin formol search terms

alisado sin formol48K/yr +17.8%1.1% conv.
keratina sin formol60K/yr -16.8%1.3% conv.
keratina sin formol para alisar el pelo47K/yr +36.5%1.3% conv.
keratinas profesionales sin formol21K/yr -58.7%0.8% conv.
alisados organicos sin formol15K/yr -6.4%0.7% conv.
alisado organico10K/yr -0.6%0.9% conv.
keratina para alisar el pelo sin formol10K/yr -0.7%1.4% conv.
organic keratin hair treatment8K/yr +5.5%1.6% conv.
alisados6K/yr +29.6%0.3% conv.
alisado progresivo sin formol4K/yr +43.1%0.4% conv.

All search terms

Top keratina sin formol products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

KATIVA Brazilian Keratin Treatment Kit at home Formaldehyde Free Hair Straightening with Hyaluronic Acid Up to 12 Weeks Frizz Control for Curly Wavy Frizzy Hair (Straightening Kit)

KATIVA$22.914.3★11,310 rev

RITUAL BOTANICO Keratina Organica 250 ML - 12 Aceites Naturales y Aminocidos que aportan brillo sedosidad y nutricin. Keratina para alisar el pelo entre 4-6 meses. Con Argn T Verde Karit

MAIKE AMOUR$24.094.7★3,859 rev

Ritual Botnico Keratina Orgnica | Treatment to Straighten Repair and Relax Hair | All Natural Organic & Vegan Ingredients | Product of Colombia| Keratin Medium 250ml/8.45 Fl Oz)

Skin Revolution$28.944.7★452 rev

KATIVA Brazilian Keratin Straightening Kit - Alisado Brasileo Keratina + Potion 4 Heat Protectant Serum Smoothing Anti Frizz Hyaluronic Acid Argan Oil Vegan Up to 12 Weeks

KATIVA$25.874.3★5,061 rev

PLACENTA LIFE KERATIMASK Brazilian Straightening Kit with Keratin and Hyaluronic Acid - Keratin Treatment- Get a perfect smooth shiny and silky- Formaldehyde FREE

PLACENTA LIFE KERATIMASK$19.494.2★14,685 rev

Newest

by launch date

Brazilian Keratin Treatment Blowout Complex-PROHALL SELECT ONE 4.05 oz-Formaldehyde Free Keratin Hair Treatment at Home-For All Hair Types-Queratina Brasilea Keratina Para Alisar el Pelo Sin Formol

Prohall Cosmetic$32.77555 rev

5mo ago

Fashion Gold Keratin Hair Treatment (Up to 3 USES per Bottle) Hair Botox Treatment At Home Keratin Treatment Keratina para Alisar el Pelo Alisado Brasileo Alisados organicos SIN FORMOL 150g

Fashion Gold$39.58203 rev

7mo ago

Kareol Extra Hydrating Brazilian Straightening Kit - Formaldehyde Free - With Hyaluronic Acid Argan Oil Keratin - Keratin Hair Treatment Keratina Para Alisar El Pelo Alisado Brasileo Keratina

Kareol$22.3499 rev

9mo ago

Liss Alisado Crema Alisadora Alisado para Cabello Sin Formol Liss Keratina Hair Natural Silkiness 1pcs

Krajiyya$15.13224 rev

12mo ago

Felps Professional Omega Zero Resistance Nanoplastia Treatment Zero Formaldehyde Hair Straightening with Macadamia Oil 3.38 fl.oz Mini

Felps Professional$22.65353 rev