Keratina Organica

Shoppers searched for this 283K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved +12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $356K a year.

Searches, last 12 months

283K

Growth, 90 days vs prior 90

+12.5%

Conversion, latest week

4.7%

Market size, estimated

$356Ka year

Peak month

April2.2× the quietest month

Top search term

kativa brazilian straightening kit56K searches a year

Listings sell for $26.50 on average, from $22.24 to $38.04. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,250 to 1,500 of them. At $26.50 that is $33K to $40K a year per listing.

Average price

$26.50inside the $15 to $100 sweet spot

Price range

$22.24–$38.04

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

1,250–1,500

Revenue per listing a year

$33K–$40K

Returns

1.6%of orders · Amazon United States median 2.1%

57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #186 within Hair Perms, Relaxers & Texturizers. It carries 5,235 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings

57%

Prime listings

100%

Out of stock, average day

6.8%

Average rank

#186in Hair Perms, Relaxers & Texturizers

Average rating

4.26 starsAmazon United States average 4.42 stars

Average reviews

5,235per listing

Listings tracked

7

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

60 months