Is keratina evans de chocolate extra fuerte profitable to sell on Amazon United States?

The niche generates $83K/yr across 18 tracked products. 90-day search growth is +7.4%. Flapen's verdict: Skip it (45/100).

How competitive is the keratina evans de chocolate extra fuerte niche?

9 brands and 13 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 89% of demand.

What do buyers complain about in keratina evans de chocolate extra fuerte?

Top complaints mined from reviews: Smell, Damage/Burn Hair, Breathability. The return rate is 1.1%.

When does demand for keratina evans de chocolate extra fuerte peak?

Demand peaks in Aug; the busiest month runs 1.8× the quietest.

What does it cost to enter the keratina evans de chocolate extra fuerte niche?

Listings span $19.67–$60.19; the average listing price is $38.47 (sweet spot $15–$100). The average incumbent carries 926 reviews — the moat a new listing must climb.

keratina evans de chocolate extra fuerte

Skip it

A small market ($83K/yr) — this niche doesn't clear our bar today.

Avg price

Incredible$38.47

avg listing price — sweet spot $15–$100

Price range

Incredible$19.67–$60.19

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.1%

return rate — above 5% kills the launch gate

Review moat

Good926

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.6%

search→purchase rate — share of searches ending in a sale

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+7.4%

90-day search growth — must beat 0% to launch

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$83K

$83K/yr · 60K searches

According to Flapen's Amazon United States niche tracking, keratina evans de chocolate extra fuerte is a $83K/yr Amazon United States market (60K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Aug. Verdict: Skip it — 45/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

keratina evans de chocolate extra fuerte market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $58K–$77K; units × avg price
Conversion rate: 3.6%
Avg BSR: #1,718
Page quality: 0%
Prime: 94%
Sponsored: 11%
Out of stock: 0.8%
Avg brand age: 75 months
Avg seller age: 152 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 falling

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

YSSER31%
CHELLY18%
Sameriver18%
Alda Beauty Care17%
Kera6%
Kachita Spell5%
Open — no brand owns it (3 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +7.4% search growth over the last 90 days.

Peak months: Aug · busiest ÷ quietest = 1.8×

Open Trend

Top keratina evans de chocolate extra fuerte search terms

keratina de chocolate17K/yr +16.9%1.7% conv.
keratina evans de chocolate original19K/yr -18.1%3.4% conv.
chelly brazilian keratin7K/yr +37.3%4.5% conv.
keratina chelly4K/yr +21.1%3.8% conv.
keratina evans6K/yr +11.0%3.0% conv.
keratina chocolate4K/yr -5.5%2.2% conv.
keratina de chocolate brasilea3K/yr +47.2%3.6% conv.

All search terms

Top keratina evans de chocolate extra fuerte products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Chelly Superior Brazilian Keratin (Chocolate)

Sameriver$38.014.7★3,033 rev

evans COMBO PACK Brazilian Keratin Hair Smoothing Treatment Blowout Straightening System Strong 16 fl oz + Clarifying Shampoo 16 fl oz.

YSSER$36.784.7★2,176 rev

Evans Brazilian Keratin Hair Straightening Treatment Strong Formula Flat Iron System 32 oz Clarifying Shampoo 16 oz

Alda Beauty Care$54.774.7★138 rev

Evans Value Pack Brazilian Keratin Hair Smoothing Treatment Blowout Straightening System - Strong 16 fl oz 7 Piece Set

YSSER$36.114.7★1,406 rev

Chelly Superior Brazilian Keratin (Extra Superior)

CHELLY$51.224.7★1,421 rev

Newest

by launch date

Chelly Superior Brazilian Keratin Treatment Straightening & Smoothing System Hair Straightening Therapy 100% Straight Hair (16.0 fl oz)

CHELLY$31.52459 rev

1y ago

Evans Brazilian Keratin Hair Straightening Treatment Strong Formula Flat Iron System 32 oz Clarifying Shampoo 16 oz

Alda Beauty Care$54.77138 rev

2y ago

Alda Beauty Care Brazilian Keratin Hair Smoothing Treatment Blowout Straightening System (16 fl oz)

Alda Beauty Care$35.18458 rev

3y ago

evans Brazilian Keratin Hair Smoothing Treatment Blowout Straightening System (32 fl oz)

Alda Beauty Care$55.80458 rev

4y ago

evans COMBO PACK Brazilian Keratin Hair Smoothing Treatment Blowout Straightening System Forte 4.0 fl oz + Clarifying Shampoo 4.0 fl oz

YSSER$25.2344 rev

5y ago

What buyers say about keratina evans de chocolate extra fuerte

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall25%

“Good quality product for at-home use”

Hair Styling13%

“Perfectly Straight”

Soft Feel12%

“Smoothes very well”

Suitability Straight Hair12%

“Overall, its a great option if youre looking to straighten your hair and bring it back to life without spending as much as you would at a salon”

Smell5%

“Plus, the scent is delicate and feels very professional”

Brightness/Shine/Glow5%

“it leaves a good shine”

Hair Growth4%

“Good Hair Treatment”

Moist/Dry3%

“this is an excellent product to hydrate”

Suitability Curly Hair3%

“It helped reduce frizz and left my hair much softer, smoother, and shinier”

Ease Of Application2%

“The application is simple”

What buyers complain about

Smell32%

“Very strong smell”

Damage/Burn Hair8%

“My eyes, nose, and throat were burning”

Breathability6%

“I couldnt breathe”

Hair Related5%

“Although results can vary depending on hair type”

Quality-Overall4%

“Not that good”

Allergies3%

“It felt like buildup or irritation from the product”

Ingredients-Overall3%

“horrible chemicals could not finish”

Functionality-Overall3%

“Didn't work”

Durability2%

“did not last more than a few weeks”

Instructions/User Manual/Troubleshooting2%

“Directions are very confusing”

Top return reasons

Smell18%

Functionality-Overall15%

Advertised Vs Actual Product15%

Leak-Proof7%

Suitability Short Hair6%

Ingredients-Overall6%

Damage/Burn Hair5%

Value For Money3%

Defective Material/Parts3%

Breathability2%

Common questions

Is keratina evans de chocolate extra fuerte profitable to sell on Amazon United States?: The niche generates $83K/yr across 18 tracked products. 90-day search growth is +7.4%. Flapen's verdict: Skip it (45/100).
How competitive is the keratina evans de chocolate extra fuerte niche?: 9 brands and 13 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 89% of demand.
What do buyers complain about in keratina evans de chocolate extra fuerte?: Top complaints mined from reviews: Smell, Damage/Burn Hair, Breathability. The return rate is 1.1%.
When does demand for keratina evans de chocolate extra fuerte peak?: Demand peaks in Aug; the busiest month runs 1.8× the quietest.
What does it cost to enter the keratina evans de chocolate extra fuerte niche?: Listings span $19.67–$60.19; the average listing price is $38.47 (sweet spot $15–$100). The average incumbent carries 926 reviews — the moat a new listing must climb.