Keratin Supplements

Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -12.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $100K a year.

Searches, last 12 months

83K

Growth, 90 days vs prior 90

-12.6%

Conversion, latest week

5.5%

Market size, estimated

$100Ka year

Peak month

August1.6× the quietest month

Top search term

keratin supplements51K searches a year

Listings sell for $21.98 on average, from $9.07 to $84.85. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $21.98 that is $2K to $5K a year per listing.

Average price

$21.98inside the $15 to $100 sweet spot

Price range

$9.07–$84.85

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

0.4%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #392 within Hair Loss Products. It carries 4,647 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

100%

Out of stock, average day

0.8%

Average rank

#392in Hair Loss Products

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

4,647per listing

Listings tracked

22

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

60 months