keratin spray
Worth a lookShows low returns (0.6%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Great$47.75avg listing price — sweet spot $15–$100
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Market size
Good$795K$795K/yr · 216K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,378.5avg incumbent reviews — the moat a new listing must climb
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Growth
Okay+6.9%90-day search growth — must beat 0% to launch
Price range
Bad$6.63–$439.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, keratin spray is a $795K/yr Amazon United States market (216K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
keratin spray market data
- Units sold / yr
- 15K–20K
- avg 750–1,000/product
- Revenue / yr
- $716K–$955K
- units × avg price
- Conversion rate
- 7.7%
- Avg BSR
- #479
- Page quality
- 0%
- Prime
- 80%
- Sponsored
- 75%
- Out of stock
- 4.3%
- Avg brand age
- 87 months
- Avg seller age
- 139 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
5 falling
Sellers
76
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
0%
- TRESemmé44%
- BRAZILIAN BLOWOUT23%
- CHI16%
- Keratin Complex15%
- Pantene2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +6.9% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 11.8×
Top keratin spray search terms
- tresemme keratin smooth46K/yr
- tresemme keratin smooth blowout16K/yr
- keratin complex treatment20K/yr
- tresemme blowout12K/yr
- ionic bonding spray brazilian blowout13K/yr
- brazilian blowout ionic bonding spray10K/yr
- keratin spray12K/yr
- tresemme blowout spray9K/yr
- keratin spray for hair10K/yr
- keratin hair spray9K/yr
Top keratin spray products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Brazilian Blowout Ionic Bonding Spray Frizz Controls & Heat Protection
BRAZILIAN BLOWOUT$30.844.7★7,050 rev
TRESemm Expert Selection Heat Protection Spray Keratin Smooth 8 oz
TRESemmé$6.634.6★4,085 rev
CHI Keratin Flex Finish Hair Spray Lightweight LongLasting Hold & Smooth Styling Controls Frizz Flyaways & Seals Out Humidity Professional Hair Finish Spray Unscented 10Oz
CHI$14.034.5★7,951 rev
TRESemm Blowout Products for Hair with 450F Heat Protection & Frizz Control Keratin Smooth Blowout Spray & Silk Serum + Protecting Heat Spray (3 Piece Set)
TRESemmé$26.844.5★437 rev
TRESemm Anti-Frizz Finishing Spray Keratin Smooth for a Flexible Hold Weightless 7 Fl Oz
TRESemmé$6.824.3★1,943 rev
Newest
by launch date
TRESemm Styling Spray Protecting Heat for Taming Frizz & Reducing Breakage with Protection up to 450 11.5 Fl Oz
TRESemmé$8.90162 rev
TRESemm Keratin Smooth Blowout Hair Styling Bundle Mousse + Finishing Protecting Heat & Shine Sprays Frizz Control
TRESemmé$34.4728 rev
Keratin Complex - Healthy Hair Trio - Keratin Care Shampoo & Conditioner 3.4 fl oz & Keratin Obsessed Multi-Benefit Treatment Spray 1.7 fl oz
Keratin Complex$20.75262 rev
TRESemm Perfecting Leave-In Lotion Keratin Smooth for Reducing Frizz & Sealing Split Ends Weightless 5.7 oz
TRESemmé$17.53507 rev
TRESemm Blowout Products for Hair with 450F Heat Protection & Frizz Control Keratin Smooth Blowout Spray & Silk Serum + Protecting Heat Spray (3 Piece Set)
TRESemmé$26.84437 rev
Trending
90-day click momentumTRESemm Styling Spray Protecting Heat for Taming Frizz & Reducing Breakage with Protection up to 450 11.5 Fl Oz
TRESemmé$8.904.6★
Pantene Miracle Rescue 10in1 Multitasking Spray - Heat Protection Detangles Repairs Damaged Dry Hair Improves Shine Leave-In Conditioning Treatment with Keratin and Pro-Vitamin B5 5.7 oz
Pantene$11.754.5★
Keratin Complex Natural Keratin Smoothing Treatment System
Keratin Complex$439.914.0★
Keratin Complex - KCEXPRESS Blow Out Smoothing Treatment System - 16 fl oz
Keratin Complex$180.253.6★
TRESemm Keratin Smooth Blowout Hair Styling Bundle Mousse + Finishing Protecting Heat & Shine Sprays Frizz Control
TRESemmé$34.474.5★
What buyers say about keratin spray
What buyers praise and complain about, mined from review topics.What buyers love
“The scent is clean”
“So much better than the other expensive brands”
“it keeps my hair soft”
“Good Deal”
“Great for fine hair”
“I like it because it holds my hair in place”
“My hair is soft silky manageable no frizz and smells amazing”
“The spray is lightweight”
“It works well”
“No more frizz”
What buyers complain about
“Very strong smell”
“Just pricey”
“Made hair dry”
“not great and not consistent in how it affects my hair and skin”
“No results”
“Leaves your hair sticky”
“makes hair oily”
“it did nothing for my hair”
“Bottle was delivered leaking”
“the title is misleading”
Top return reasons
Common questions
- Is keratin spray profitable to sell on Amazon United States?
- The niche generates $795K/yr across 20 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +6.9%. Flapen's verdict: Worth a look (52/100).
- How competitive is the keratin spray niche?
- 5 brands and 76 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in keratin spray?
- Top complaints mined from reviews: Smell, Value For Money, Moist/Dry. The return rate is 0.6%.
- When does demand for keratin spray peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 11.8× the quietest.
- What does it cost to enter the keratin spray niche?
- Listings span $6.63–$439.91; the average listing price is $47.75 (sweet spot $15–$100). The average incumbent carries 2,379 reviews — the moat a new listing must climb.