Keratin Spray
MaybeReturns run at only 0.6% of orders. But the top 5 brands take 100% of clicks, so Keratin Spray is a Maybe.
- Flapen Score
- 52 / 100Top 29% of 10,978 Beauty & Personal Care niches · +4 vs the category median of 4852
- Market size
- $795K/yr216K searches / yr
- 90-day growth
- +6.9%search demand this quarter
- Competition
- 63%top-5 click share · 5 brands · 76 sellers
Flapen Score
Keratin Spray against its category
The dotted line is the Beauty & Personal Care average. Past it, Keratin Spray is stronger. Inside it, weaker.
Market
The Keratin Spray market on Amazon at a glance
Shoppers on Amazon United States searched for Keratin Spray 216K times last year and spent an estimated $795K. All 5 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
7.7% of searches ended in a purchase last week.
Shoppers searched for this 216K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 7.7% of those searches ended in a purchase. Searches in the last 90 days moved +6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $795K a year.
- Searches, last 12 months
- 216K
- Growth, 90 days vs prior 90
- +6.9%
- Conversion, latest week
- 7.7%
- Market size, estimated
- $795Ka year
- Peak month
- October11.8× the quietest month
- Top search term
- tresemme keratin smooth46K searches a year
02 · Price
A sale here is worth $47.75.
Listings sell for $47.75 on average, from $6.63 to $439.91. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $47.75 that is $36K to $48K a year per listing.
- Average price
- $47.75inside the $15 to $100 sweet spot
- Price range
- $6.63–$439.91
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $36K–$48K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #479 within Hair Sprays. It carries 2,379 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 80%
- Out of stock, average day
- 4.3%
- Average rank
- #479in Hair Sprays
- Average rating
- 4.42 starsAmazon United States average 4.42 stars
- Average reviews
- 2,379per listing
- Listings tracked
- 20
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 87 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 87 months
Products
Top Keratin Spray products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Brazilian Blowout Ionic Bonding Spray Frizz Controls & Heat Protection
- Price
- $30.84
- Rating
- 4.7/5
- Reviews
- 7,050
- Age
- 7y ago

TRESemm Expert Selection Heat Protection Spray Keratin Smooth 8 oz
- Price
- $6.63
- Rating
- 4.6/5
- Reviews
- 4,085
- Age
- 13y ago

CHI Keratin Flex Finish Hair Spray Lightweight LongLasting Hold & Smooth Styling Controls Frizz Flyaways & Seals Out Humidity Professional Hair Finish Spray Unscented 10Oz
- Price
- $14.03
- Rating
- 4.5/5
- Reviews
- 7,951
- Age
- 10y ago

TRESemm Blowout Products for Hair with 450F Heat Protection & Frizz Control Keratin Smooth Blowout Spray & Silk Serum + Protecting Heat Spray (3 Piece Set)
- Price
- $26.84
- Rating
- 4.5/5
- Reviews
- 437
- Age
- 2y ago

TRESemm Anti-Frizz Finishing Spray Keratin Smooth for a Flexible Hold Weightless 7 Fl Oz
- Price
- $6.82
- Rating
- 4.3/5
- Reviews
- 1,943
- Age
- 2y ago
Trending
90-day click momentum
TRESemm Styling Spray Protecting Heat for Taming Frizz & Reducing Breakage with Protection up to 450 11.5 Fl Oz
- Price
- $8.90
- Rating
- 4.6/5
- Reviews
- 162
- Age
- 7mo ago

Pantene Miracle Rescue 10in1 Multitasking Spray - Heat Protection Detangles Repairs Damaged Dry Hair Improves Shine Leave-In Conditioning Treatment with Keratin and Pro-Vitamin B5 5.7 oz
- Price
- $11.75
- Rating
- 4.5/5
- Reviews
- 2,772
- Age
- 5y ago

Keratin Complex Natural Keratin Smoothing Treatment System
- Price
- $439.91
- Rating
- 4.0/5
- Reviews
- 18
- Age
- 3y ago

Keratin Complex - KCEXPRESS Blow Out Smoothing Treatment System - 16 fl oz
- Price
- $180.25
- Rating
- 3.6/5
- Reviews
- 5
- Age
- 3y ago

TRESemm Keratin Smooth Blowout Hair Styling Bundle Mousse + Finishing Protecting Heat & Shine Sprays Frizz Control
- Price
- $34.47
- Rating
- 4.5/5
- Reviews
- 28
- Age
- 1y ago
Newest
by launch date
TRESemm Styling Spray Protecting Heat for Taming Frizz & Reducing Breakage with Protection up to 450 11.5 Fl Oz
- Price
- $8.90
- Rating
- 4.6/5
- Reviews
- 162
- Age
- 7mo ago

TRESemm Keratin Smooth Blowout Hair Styling Bundle Mousse + Finishing Protecting Heat & Shine Sprays Frizz Control
- Price
- $34.47
- Rating
- 4.5/5
- Reviews
- 28
- Age
- 1y ago

Keratin Complex - Healthy Hair Trio - Keratin Care Shampoo & Conditioner 3.4 fl oz & Keratin Obsessed Multi-Benefit Treatment Spray 1.7 fl oz
- Price
- $20.75
- Rating
- 4.3/5
- Reviews
- 262
- Age
- 2y ago

TRESemm Perfecting Leave-In Lotion Keratin Smooth for Reducing Frizz & Sealing Split Ends Weightless 5.7 oz
- Price
- $17.53
- Rating
- 4.4/5
- Reviews
- 507
- Age
- 2y ago

TRESemm Blowout Products for Hair with 450F Heat Protection & Frizz Control Keratin Smooth Blowout Spray & Silk Serum + Protecting Heat Spray (3 Piece Set)
- Price
- $26.84
- Rating
- 4.5/5
- Reviews
- 437
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 falling
Sellers
76
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
0%
- TRESemmé44%
- BRAZILIAN BLOWOUT23%
- CHI16%
- Keratin Complex15%
- Pantene2%
- Open — no brand owns it (0%)
Demand
Keratin Spray search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 11.8×
Search terms
Top Keratin Spray search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- tresemme keratin smooth46K/yr
- tresemme keratin smooth blowout16K/yr
- keratin complex treatment20K/yr
- tresemme blowout12K/yr
- ionic bonding spray brazilian blowout13K/yr
- brazilian blowout ionic bonding spray10K/yr
- keratin spray12K/yr
- tresemme blowout spray9K/yr
- keratin spray for hair10K/yr
- keratin hair spray9K/yr
Reviews and returns
What reviews say buyers love and hate about Keratin Spray
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Very strong smell
Smells weird
Didnt smell good
Just pricey
Too expensive
Costs too much
Made hair dry
Not moisturizing
actually made it dry
not great and not consistent in how it affects my hair and skin
My hair has never been softer
Unfortunately my hair just didnt like this stuff
No results
Didn't work for me
for me it didnt work well
Love
The scent is clean
It smells divine
Good smell
So much better than the other expensive brands
Excellent balance beets price and quality
Excellent product
it keeps my hair soft
My hair is soft
So soft
Good Deal
Great deal
Great value
Great for fine hair
It helped straighten my hair well
Love it for my hair
Return
0.6% Return rate 17% Fixable by listing
Very strong smell
Smells weird
Didnt smell good
the title is misleading
Not as described
Misleading Product / Image description
No results
Didn't work for me
for me it didnt work well
Bottle was delivered leaking
leaked all over
Leak
it did nothing for my hair
it just didn't work for my hair
Unfortunately my hair just didnt like this stuff
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Keratin Spray questions
Answered from the same tracked data.









