Keratin Shampoo and Conditioner
PassKeratin Shampoo and Conditioner scores 66 out of 100, a Pass. Shoppers spend an estimated $1.8M a year here, search demand grew +14.2% this quarter, and an estimated 0.8% of orders come back.
- Flapen Score
- 66 / 100Top 2% of 10,978 Beauty & Personal Care niches · +18 vs the category median of 4866
- Market size
- $1.8M/yr701K searches / yr
- 90-day growth
- +14.2%search demand this quarter
- Competition
- 43%top-5 click share · 16 brands · 105 sellers
Flapen Score
Keratin Shampoo and Conditioner against its category
The dotted line is the Beauty & Personal Care average. Past it, Keratin Shampoo and Conditioner is stronger. Inside it, weaker.
Market
The Keratin Shampoo and Conditioner market on Amazon at a glance
Shoppers on Amazon United States searched for Keratin Shampoo and Conditioner 701K times last year and spent an estimated $1.8M. The top 5 brands take 87% of clicks. Flapen scores it 66 out of 100, a Pass.
01 · Demand
An estimated 8.1% of those searches ended in a purchase.
Shoppers searched for this 701K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.1% of those searches ended in a purchase. Searches in the last 90 days moved +14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.8M a year.
- Searches, last 12 months
- 701K
- Growth, 90 days vs prior 90
- +14.2%
- Conversion, latest week
- 8.1%
- Market size, estimated
- $1.8Ma year
- Peak month
- July1.4× the quietest month
- Top search term
- keratin complex shampoo and conditioner120K searches a year
02 · Price
A sale here is worth $31.30.
Listings sell for $31.30 on average, from $6.97 to $78.22. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,000 to 1,250 of them. At $31.30 that is $31K to $39K a year per listing.
- Average price
- $31.30inside the $15 to $100 sweet spot
- Price range
- $6.97–$78.22
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $31K–$39K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #410 within Shampoo & Conditioner Sets. It carries 5,246 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 100%
- Out of stock, average day
- 1.0%
- Average rank
- #410in Shampoo & Conditioner Sets
- Average rating
- 4.49 starsAmazon United States average 4.42 stars
- Average reviews
- 5,246per listing
- Listings tracked
- 39
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 70 months
Products
Top Keratin Shampoo and Conditioner products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
105
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
43%
Top 20: 84%
Open market
10%
- Brand 150%
- Brand 214%
- Brand 312%
- Brand 46%
- Brand 54%
- Brand 64%
- Open — no brand owns it (10 brands, 10%)
Demand
Keratin Shampoo and Conditioner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Keratin Shampoo and Conditioner search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- keratin complex shampoo and conditioner120K/yr
- keratin shampoo143K/yr
- keratin shampoo and conditioner158K/yr
- chi shampoo and conditioner sets93K/yr
- keratin complex shampoo24K/yr
- chi shampoo and conditioner25K/yr
- keratin shampoo and conditioner set24K/yr
- shampoo for keratin treated hair18K/yr
- shampoo keratin19K/yr
- chi keratin shampoo13K/yr
Reviews and returns
What reviews say buyers love and hate about Keratin Shampoo and Conditioner
We read the reviews and the return reasons for every product selling here.
“Bad smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Keratin Shampoo and Conditioner questions
Answered from the same tracked data.