Keratin Oil

Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $95K a year.

Searches, last 12 months

99K

Growth, 90 days vs prior 90

-10.1%

Conversion, latest week

5.1%

Market size, estimated

$95Ka year

Peak month

July3.8× the quietest month

Top search term

keratin oil20K searches a year

Listings sell for $18.93 on average, from $2.90 to $75.29. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $18.93 that is $2K to $5K a year per listing.

Average price

$18.93inside the $15 to $100 sweet spot

Price range

$2.90–$75.29

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

0.8%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #598 within Hair Treatment Oils. It carries 7,552 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#598in Hair Treatment Oils

Average rating

4.52 starsAmazon United States average 4.42 stars

Average reviews

7,552per listing

Listings tracked

45

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

58 months