Is keratin oil profitable to sell on Amazon United States?

The niche generates $95K/yr across 45 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -10.1%. Flapen's verdict: Worth a look (55/100).

How competitive is the keratin oil niche?

22 brands and 141 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 53% of demand.

What do buyers complain about in keratin oil?

Top complaints mined from reviews: Smell, Value For Money, Oily/Greasy. The return rate is 0.8%.

When does demand for keratin oil peak?

Demand peaks in Jul–Dec; the busiest month runs 3.8× the quietest.

What does it cost to enter the keratin oil niche?

Listings span $2.90–$75.29; the average listing price is $18.93 (sweet spot $15–$100). The average incumbent carries 7,552 reviews — the moat a new listing must climb.

keratin oil

Worth a look

Shows low returns (0.8%), but soft demand (-10.1% this quarter) keeps it on the watch list.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Great$18.93

avg listing price — sweet spot $15–$100

Brand share

Great53%

top-5 brand share — no brand owns this niche

Price range

Great$2.90–$75.29

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great40%

top-5 click share — an open shelf

Conversion

Good5.1%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Bad$95K

$95K/yr · 99K searches

Review moat

Bad7,552.11

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-10.1%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, keratin oil is a $95K/yr Amazon United States market (99K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Jul–Dec. Verdict: Worth a look — 55/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

keratin oil market data

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: $95K–$114K; units × avg price
Conversion rate: 5.1%
Avg BSR: #598
Page quality: 0%
Prime: 100%
Sponsored: 80%
Out of stock: 0.0%
Avg brand age: 58 months
Avg seller age: 146 days

Competition & brand share

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

Brands

22 falling

Sellers

141

Top-5 brand share

53%

Top 20: 99%

Top-5 click share

40%

Top 20: 79%

Open market

40%

Jaloma17%
VITAMINS hair cosmetics10%
KÉRASTASE9%
Layhomo9%
L LUSETA8%
MAREE7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.1% search growth over the last 90 days.

Peak months: Jul, Dec · busiest ÷ quietest = 3.8×

Open Trend

Top keratin oil search terms

keratin oil20K/yr -2.3%4.3% conv.
keratin hair oil22K/yr -9.1%3.3% conv.
keratin hair serum17K/yr -3.4%4.6% conv.
keratin oil for hair13K/yr -1.3%4.5% conv.
keratin serum9K/yr -0.4%5.9% conv.
jaloma7K/yr -30.3%1.6% conv.
jaloma oil6K/yr -38.1%4.5% conv.
keratin serum for hair4K/yr -15.2%8.1% conv.

All search terms

Top keratin oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

VITAMINS hair cosmetics Keratin Hair Serum with Biotin Castor Oil & Collagen - Anti-Frizz Heat Protectant & Leave-In Shine Treatment for Dry Damaged Color-Treated Hair - 4.25 fl oz (125mL)

VITAMINS hair cosmetics$20.594.5★9,185 rev

Keratin Hair Treatment Serum Hair Serum Treatment for Dry Damaged Hair Hair Oil Capsules with Keratin Argan Oil-Leave-in Anti Frizz Conditioner with Vitamins A C E & B5- No Rinse for All Hair Types

Layhomo$9.594.6★3,068 rev

Luseta Keratin Hair Oil Serum for Dry Damaged Color Treated Hair 3.38 oz

L LUSETA$17.934.5★6,096 rev

Jaloma Coconut Oil with Keratin to Help Strengthen Hair 4 Oz Bottle

Jaloma$2.904.5★1,267 rev

MAREE Hair Oil for Frizzy Hair with Argan Oil Keratin & Biotin Hair Serum for Dry and Curly Hair Gloss Frizz Control Hair Care Products for Women Aceite Para el Cabello Keratin Hair Treatment

MAREE$11.344.5★2,425 rev

Newest

by launch date

Jaloma 3-Oil Blend Olive Almond & Castor Oils with Vitamins C E & F to Support Firmer Even-Looking Skin 4 FL Oz Each (Pack of 4)

Jaloma$14.0712 rev

3mo ago

Kerastase Genesis Hair Serum - Daily Strengthening Treatment for Weak Hair Silicone-Free Anti-Breakage Nourishes and Reinforces Hair Serum Fortifiant 1 Fl Oz

KÉRASTASE$32.892,345 rev

4mo ago

MAREE Hair Oil for Frizzy Hair with Argan Oil Keratin & Biotin Hair Serum for Dry and Curly Hair Gloss Frizz Control Hair Care Products for Women Aceite Para el Cabello Keratin Hair Treatment

MAREE$11.342,425 rev

1y ago

Kerastase Nutritive 8H Magic Night Serum - Overnight Treatment for Dry Hair Enhances Shine With Plant-Based Proteins 1.01 Fl Oz Travel Size

KÉRASTASE$30.969,312 rev

1y ago

Jaloma Coconut Oil with Keratin to Help Strengthen Hair 4 Oz Bottle

Jaloma$2.901,267 rev

1y ago

What buyers say about keratin oil

What buyers praise and complain about, mined from review topics.

What buyers love

Smell19%

“Amazing smell”

Soft Feel12%

“Leaves hair soft”

Quality-Overall12%

“Excellent product”

Hair Growth6%

“Helps with hair growth”

Brightness/Shine/Glow5%

“Adds shine”

Value For Money5%

“Good price”

Moist/Dry4%

“Very hydrating”

Suitability Straight Hair4%

“Even great for straight hair”

Suitability Curly Hair3%

“Work well with curly hair”

Hair Styling3%

“my blowouts come out gorgeous”

What buyers complain about

Smell13%

“Awful scent”

Value For Money12%

“It is expensive”

Oily/Greasy10%

“Made my hair greasy”

Hair Related5%

“Did not work on my hair”

Moist/Dry4%

“It has become dry”

Functionality-Overall3%

“not effective”

Size-Overall3%

“Small bottle for the price”

Suitability Short Hair3%

“Did not work on my hair”

Ease Of Use2%

“Hard to use”

Advertised Vs Actual Product2%

“Not as described”

Top return reasons

Smell14%

Size-Overall10%

Functionality-Overall10%

Oily/Greasy10%

Advertised Vs Actual Product9%

Value For Money8%

Suitability Short Hair6%

Leak-Proof4%

Product Condition4%

Moist/Dry3%

Common questions

Is keratin oil profitable to sell on Amazon United States?: The niche generates $95K/yr across 45 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -10.1%. Flapen's verdict: Worth a look (55/100).
How competitive is the keratin oil niche?: 22 brands and 141 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 53% of demand.
What do buyers complain about in keratin oil?: Top complaints mined from reviews: Smell, Value For Money, Oily/Greasy. The return rate is 0.8%.
When does demand for keratin oil peak?: Demand peaks in Jul–Dec; the busiest month runs 3.8× the quietest.
What does it cost to enter the keratin oil niche?: Listings span $2.90–$75.29; the average listing price is $18.93 (sweet spot $15–$100). The average incumbent carries 7,552 reviews — the moat a new listing must climb.

keratin oil

keratin oil market data

Competition & brand share

Demand & seasonality

Top keratin oil search terms

Top keratin oil products on Amazon

Top sellers

Newest

Trending

What buyers say about keratin oil

What buyers love

What buyers complain about

Top return reasons

Common questions

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