Keratin Oil
MaybeReturns run at only 0.8% of orders. But demand is soft, at -10.1% this quarter, so Keratin Oil is a Maybe.
- Flapen Score
- 55 / 100Top 19% of 10,978 Beauty & Personal Care niches · +7 vs the category median of 4855
- Market size
- $95K/yr99K searches / yr
- 90-day growth
- -10.1%search demand this quarter
- Competition
- 40%top-5 click share · 22 brands · 141 sellers
Flapen Score
Keratin Oil against its category
The dotted line is the Beauty & Personal Care average. Past it, Keratin Oil is stronger. Inside it, weaker.
Market
The Keratin Oil market on Amazon at a glance
Keratin Oil is a $95K a year market on Amazon United States, with 99K searches a year. The top 5 brands take 53% of clicks. Demand peaks in Jul–Dec. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
Demand comes close.
Shoppers search 99K times a year and 5.1% buy. Search demand moved -10.1% in 90 days, so the $95K a year market is softening.
- Search volume
- 99K
- Search growth, 90 days
- -10.1%
- Conversion
- 5.1%
- Market size
- $95K
02 · Money
The money is thin.
Shoppers bought 5K to 6K units at $18.93 on average, 100 to 250 per product. Units times price is $95K to $114K a year.
- Units sold
- 5K–6K
- Units per product
- 100–250
- Average price
- $18.93
- Units × price
- $95K–$114K
03 · Shelf
Brands here are settling in.
The average listing ranks #598. 100% of listings ship Prime. 80% of the shelf is sponsored, so budget for ads. The average listing is out of stock 0.0% of the time. The average brand has sold here for 58 months.
- Average BSR
- #598
- Prime
- 100%
- Sponsored
- 80%
- Out of stock
- 0.0%
- Average brand age
- 58 months
Products
Top Keratin Oil products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
VITAMINS hair cosmetics Keratin Hair Serum with Biotin Castor Oil & Collagen - Anti-Frizz Heat Protectant & Leave-In Shine Treatment for Dry Damaged Color-Treated Hair - 4.25 fl oz (125mL)
- Price
- $20.59
- Rating
- 4.5/5
- Reviews
- 9,185
- Age
- 10y ago
Keratin Hair Treatment Serum Hair Serum Treatment for Dry Damaged Hair Hair Oil Capsules with Keratin Argan Oil-Leave-in Anti Frizz Conditioner with Vitamins A C E & B5- No Rinse for All Hair Types
- Price
- $9.59
- Rating
- 4.6/5
- Reviews
- 3,068
- Age
- 2y ago
Luseta Keratin Hair Oil Serum for Dry Damaged Color Treated Hair 3.38 oz
- Price
- $17.93
- Rating
- 4.5/5
- Reviews
- 6,096
- Age
- 8y ago
Jaloma Coconut Oil with Keratin to Help Strengthen Hair 4 Oz Bottle
- Price
- $2.90
- Rating
- 4.5/5
- Reviews
- 1,267
- Age
- 1y ago
MAREE Hair Oil for Frizzy Hair with Argan Oil Keratin & Biotin Hair Serum for Dry and Curly Hair Gloss Frizz Control Hair Care Products for Women Aceite Para el Cabello Keratin Hair Treatment
- Price
- $11.34
- Rating
- 4.5/5
- Reviews
- 2,425
- Age
- 1y ago
Trending
90-day click momentum
Jaloma 3-Oil Blend Olive Almond & Castor Oils with Vitamins C E & F to Support Firmer Even-Looking Skin 4 FL Oz Each (Pack of 4)
- Price
- $14.07
- Rating
- 4.3/5
- Reviews
- 12
- Age
- 3mo ago
Kerastase Genesis Hair Serum - Daily Strengthening Treatment for Weak Hair Silicone-Free Anti-Breakage Nourishes and Reinforces Hair Serum Fortifiant 1 Fl Oz
- Price
- $32.89
- Rating
- 4.5/5
- Reviews
- 2,345
- Age
- 4mo ago
Difeel Vegan Keratin Premium Hair Oil - Anti Frizz & Shine 8 oz.
- Price
- $9.45
- Rating
- 4.8/5
- Reviews
- 25
- Age
- 3y ago
STAR CARE 100% Virgin Keratin Vegan Oil for Hair and Skin (4oz/120ml) Plant-Based Strengthening and Hydrating Formula
- Price
- $12.39
- Rating
- 4.4/5
- Reviews
- 41
- Age
- 1y ago
Jaloma Agua de Coco Coconut Water with Hyaluronic Acid Moisturizing Blurs Expression Lines 2 Pack 8.45 Fl Oz Each Bottle
- Price
- $9.79
- Rating
- 4.4/5
- Reviews
- 65
- Age
- 2y ago
Newest
by launch dateJaloma 3-Oil Blend Olive Almond & Castor Oils with Vitamins C E & F to Support Firmer Even-Looking Skin 4 FL Oz Each (Pack of 4)
- Price
- $14.07
- Rating
- 4.3/5
- Reviews
- 12
- Age
- 3mo ago
Kerastase Genesis Hair Serum - Daily Strengthening Treatment for Weak Hair Silicone-Free Anti-Breakage Nourishes and Reinforces Hair Serum Fortifiant 1 Fl Oz
- Price
- $32.89
- Rating
- 4.5/5
- Reviews
- 2,345
- Age
- 4mo ago
MAREE Hair Oil for Frizzy Hair with Argan Oil Keratin & Biotin Hair Serum for Dry and Curly Hair Gloss Frizz Control Hair Care Products for Women Aceite Para el Cabello Keratin Hair Treatment
- Price
- $11.34
- Rating
- 4.5/5
- Reviews
- 2,425
- Age
- 1y ago
Kerastase Nutritive 8H Magic Night Serum - Overnight Treatment for Dry Hair Enhances Shine With Plant-Based Proteins 1.01 Fl Oz Travel Size
- Price
- $30.96
- Rating
- 4.6/5
- Reviews
- 9,312
- Age
- 1y ago
Jaloma Coconut Oil with Keratin to Help Strengthen Hair 4 Oz Bottle
- Price
- $2.90
- Rating
- 4.5/5
- Reviews
- 1,267
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 40% of clicks. An open shelf where new products get seen.
Brands
22 falling
Sellers
141
Top-5 brand share
53%
Top 20: 99%
Top-5 click share
40%
Top 20: 79%
Open market
40%
- Jaloma17%
- VITAMINS hair cosmetics10%
- KÉRASTASE9%
- Layhomo9%
- L LUSETA8%
- MAREE7%
Demand
Keratin Oil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Dec · busiest ÷ quietest = 3.8×
Search terms
Top Keratin Oil search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- keratin oil20K/yr
- keratin hair oil22K/yr
- keratin hair serum17K/yr
- keratin oil for hair13K/yr
- keratin serum9K/yr
- jaloma7K/yr
- jaloma oil6K/yr
- keratin serum for hair4K/yr
Reviews and returns
What reviews say buyers love and hate about Keratin Oil
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Awful scent
Smells like coconut
Strong smell
It is expensive
Expensive
It is expensive
Made my hair greasy
Makes hair greasy
Pretty oily
Did not work on my hair
Did not work in my hair
Broke my hair
It has become dry
not great for moisturizing
they had been feeling dry
Love
Amazing smell
Light scent
Delicate smell
Leaves hair soft
Leaves my hair soft
Silky smooth
Excellent product
Likewise, the quality of the oil is excellent and offers visible results, it's great
Great quality and exactly as described
Helps with hair growth
This product has really strengthened my hair
helped the hair growth
Adds shine
Soft and shiny
Adds shine
Return
0.8% Return rate 25% Fixable by listing
Awful scent
Smells like coconut
Strong smell
Small bottle for the price
Its a small bottle
Small for the price
not effective
it does not work as it describes
Doesnt work
Made my hair greasy
Makes hair greasy
Pretty oily
Not as described
The title is misleading
Misleading picture
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Keratin Oil questions
Answered from the same tracked data.