Keratin Leave in Conditioner

Shoppers searched for this 320K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.2% of those searches ended in a purchase. Searches in the last 90 days moved -4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $439K a year.

Searches, last 12 months

320K

Growth, 90 days vs prior 90

-4.2%

Conversion, latest week

9.2%

Market size, estimated

$439Ka year

Peak month

December1.5× the quietest month

Top search term

pantene leave in conditioner80K searches a year

Listings sell for $14.99 on average, from $7.47 to $31.62. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At $14.99 that is $22K to $30K a year per listing.

Average price

$14.99under the $15 to $100 sweet spot

Price range

$7.47–$31.62

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

1,500–2,000

Revenue per listing a year

$22K–$30K

Returns

0.7%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #261 within Conditioners. It carries 5,667 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#261in Conditioners

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

5,667per listing

Listings tracked

15

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 82 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

82 months