Keratin Hair Treatment
MaybeShoppers spend an estimated $3.0M a year here. But the average product has 7,396 reviews to catch up to, so Keratin Hair Treatment is a Maybe.
- Flapen Score
- 62 / 100Top 5% of 10,978 Beauty & Personal Care niches · +14 vs the category median of 4862
- Market size
- $3.0M/yr3.0M searches / yr
- 90-day growth
- +8.4%search demand this quarter
- Competition
- 56%top-5 click share · 20 brands · 64 sellers
Flapen Score
Keratin Hair Treatment against its category
The dotted line is the Beauty & Personal Care average. Past it, Keratin Hair Treatment is stronger. Inside it, weaker.
Market
The Keratin Hair Treatment market on Amazon at a glance
Shoppers on Amazon United States searched for Keratin Hair Treatment 3.0M times last year and spent an estimated $3.0M. The top 5 brands take 64% of clicks. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
An estimated 3.0% of those searches ended in a purchase.
Shoppers searched for this 3.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.0M a year.
- Searches, last 12 months
- 3.0M
- Growth, 90 days vs prior 90
- +8.4%
- Conversion, latest week
- 3.0%
- Market size, estimated
- $3.0Ma year
- Peak month
- July1.4× the quietest month
- Top search term
- keratin hair treatment1.1M searches a year
02 · Price
A sale here is worth $33.51.
Listings sell for $33.51 on average, from $9.54 to $94.30. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,500 to 3,000 of them. At $33.51 that is $84K to $101K a year per listing.
- Average price
- $33.51inside the $15 to $100 sweet spot
- Price range
- $9.54–$94.30
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- $84K–$101K
- Returns
- 1.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #59 within Hair Perms, Relaxers & Texturizers. It carries 7,396 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #59in Hair Perms, Relaxers & Texturizers
- Average rating
- 4.48 starsAmazon United States average 4.42 stars
- Average reviews
- 7,396per listing
- Listings tracked
- 23
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 65 months
Products
Top Keratin Hair Treatment products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
KATIVA Brazilian Keratin Treatment Kit at home Formaldehyde Free Hair Straightening with Hyaluronic Acid Up to 12 Weeks Frizz Control for Curly Wavy Frizzy Hair (Straightening Kit)
- Price
- $22.91
- Rating
- 4.3/5
- Reviews
- 11,310
- Age
- 5y ago
KERAZON Brazilian Keratin Treatment Buriti Liss Kit 2oz/60ml - At Home Keratin Treatment Smoothing and Straightening - Keratina para Alisar el Pelo - For All Hair Types
- Price
- $38.38
- Rating
- 4.0/5
- Reviews
- 7,647
- Age
- 7y ago
KATIVA Brazilian Keratin Straightening Kit - Alisado Brasileo Keratina + Potion 4 Heat Protectant Serum Smoothing Anti Frizz Hyaluronic Acid Argan Oil Vegan Up to 12 Weeks
- Price
- $25.87
- Rating
- 4.3/5
- Reviews
- 5,061
- Age
- 3y ago
Keratin Hair Mask Keratin Hair Treatment 250g Hair Mask for Dry Damaged Hair Deep Conditioning Hair Treatment Mask Repair Treatment Damage Hair Root Natural Deep Conditioner Hydrating Hair Care Gifts
- Price
- $9.54
- Rating
- 4.4/5
- Reviews
- 9,442
- Age
- 6y ago
MAREE Deep Conditioning Hair Mask for Damaged Hair Treatment Keratin Hair Care for Hydrating Growth Repair Moisturizing Dry Curly Color Refreshing 10 Fl Oz White
- Price
- $21.26
- Rating
- 4.4/5
- Reviews
- 10,703
- Age
- 2y ago
Trending
estimated 90-day click momentum
Fashion Gold Keratin Hair Treatment (Up to 3 USES per Bottle) Hair Botox Treatment At Home Keratin Treatment Keratina para Alisar el Pelo Alisado Brasileo Alisados organicos SIN FORMOL 150g
- Price
- $39.58
- Rating
- 4.3/5
- Reviews
- 203
- Age
- 7mo ago
K18 Leave-In Molecular Repair Hair Mask - Peptide Hair Treatment Mask for Bleach Color Chemical + Heat Damaged Strands - Immediate + Lasting Damage Reversal in 4 Minutes (0.5 Fl oz)
- Price
- $28.75
- Rating
- 4.3/5
- Reviews
- 30,288
- Age
- 4y ago
Ritual Botnico Keratina Orgnica | Treatment to Straighten Repair and Relax Hair | All Natural Organic & Vegan Ingredients | Product of Colombia| Keratin Large 1 Liter/33.8 Fl Oz
- Price
- $56.93
- Rating
- 4.5/5
- Reviews
- 243
- Age
- 1y ago
Ritual Botnico Keratina Orgnica | Treatment to Straighten Repair and Relax Hair | All Natural Organic & Vegan Ingredients | Product of Colombia| Keratin Medium 250ml/8.45 Fl Oz)
- Price
- $28.94
- Rating
- 4.7/5
- Reviews
- 452
- Age
- 1y ago
Kerastase Nutritive 8H Magic Night Serum - Overnight Treatment for Dry Hair Enhances Shine Anti-Frizz With Plant-Based Proteins
- Price
- $58.50
- Rating
- 4.6/5
- Reviews
- 9,312
- Age
- 3y ago
Newest
by launch dateFashion Gold Keratin Hair Treatment (Up to 3 USES per Bottle) Hair Botox Treatment At Home Keratin Treatment Keratina para Alisar el Pelo Alisado Brasileo Alisados organicos SIN FORMOL 150g
- Price
- $39.58
- Rating
- 4.3/5
- Reviews
- 203
- Age
- 7mo ago
Ritual Botnico Keratina Orgnica | Treatment to Straighten Repair and Relax Hair | All Natural Organic & Vegan Ingredients | Product of Colombia| Keratin Medium 250ml/8.45 Fl Oz)
- Price
- $28.94
- Rating
- 4.7/5
- Reviews
- 452
- Age
- 1y ago
Ritual Botnico Keratina Orgnica | Treatment to Straighten Repair and Relax Hair | All Natural Organic & Vegan Ingredients | Product of Colombia| Keratin Large 1 Liter/33.8 Fl Oz
- Price
- $56.93
- Rating
- 4.5/5
- Reviews
- 243
- Age
- 1y ago
Liss Expert Stem Cells Smoothing Treatment Organic Keratin & Argan Oil for Frizz-Free Repair & Shine Professional Straightening(250 ml-Shoulder Length)
- Price
- $53.26
- Rating
- 4.5/5
- Reviews
- 1,711
- Age
- 1y ago
ECOSMETICS Deluxe Brazilian Keratin Treatment Organic Blowout Complex | Nanoplastia | Straightening & Smoothing System | Volume Reducer | Thermal Sealer | Alisado Brasileo | Anti Frizz 1L 35.2oz
- Price
- $94.30
- Rating
- 4.7/5
- Reviews
- 212
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 falling
Sellers
64
Est. top-5 brand share
64%
Top 20: 100%
Est. top-5 click share
56%
Top 20: 96%
Open market
32%
- KATIVA35%
- Kerazon Professional11%
- CRISTALBOX7%
- Skin Revolution7%
- MAREE5%
- KERAGEN4%
Demand
Keratin Hair Treatment search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Keratin Hair Treatment search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- keratin hair treatment1.1M/yr
- keratina para alisar el pelo542K/yr
- keratina275K/yr
- keratin228K/yr
- keratin treatment115K/yr
- alisado brasileo keratina permanente101K/yr
- keratina brasilea103K/yr
- queratina para alisar el cabello87K/yr
- brazilian keratin treatment55K/yr
- keratina organica68K/yr
Reviews and returns
What reviews say buyers love and hate about Keratin Hair Treatment
We read the reviews and the return reasons for every product selling here.
“Awful smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Keratin Hair Treatment questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data