Keratin Hair Mask

Shoppers searched for this 694K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -22.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $579K a year.

Searches, last 12 months

694K

Growth, 90 days vs prior 90

-22.7%

Conversion, latest week

4.8%

Market size, estimated

$579Ka year

Peak month

February1.6× the quietest month

Top search term

maree keratin hair treatment229K searches a year

Listings sell for $17.45 on average, from $9.54 to $28.38. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 3,000 to 4,000 of them. At $17.45 that is $52K to $70K a year per listing.

Average price

$17.45inside the $15 to $100 sweet spot

Price range

$9.54–$28.38

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

3,000–4,000

Revenue per listing a year

$52K–$70K

Returns

0.5%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #21 within Hair Coloring Products. It carries 9,211 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#21in Hair Coloring Products

Average rating

4.38 starsAmazon United States average 4.42 stars

Average reviews

9,211per listing

Listings tracked

13

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

56 months