Keratin Complex Smoothing Treatment
FailThe top 5 brands take 100% of clicks, so Keratin Complex Smoothing Treatment is a Fail.
- Flapen Score
- 37 / 100Ranks 9,560 of 10,978 Beauty & Personal Care niches · −11 vs the category median of 4837
- Market size
- $58K/yr33K searches / yr
- 90-day growth
- +16.3%search demand this quarter
- Competition
- 75%top-5 click share · 5 brands · 13 sellers
Flapen Score
Keratin Complex Smoothing Treatment against its category
The dotted line is the Beauty & Personal Care average. Past it, Keratin Complex Smoothing Treatment is stronger. Inside it, weaker.
Market
The Keratin Complex Smoothing Treatment market on Amazon at a glance
Shoppers on Amazon United States searched for Keratin Complex Smoothing Treatment 33K times last year and spent an estimated $58K. All 5 brands take every click. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 1.9% of those searches ended in a purchase.
Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +16.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $58K a year.
- Searches, last 12 months
- 33K
- Growth, 90 days vs prior 90
- +16.3%
- Conversion, latest week
- 1.9%
- Market size, estimated
- $58Ka year
- Peak month
- July1.5× the quietest month
- Top search term
- keratin complex treatment20K searches a year
02 · Price
A sale here is worth $92.75.
Listings sell for $92.75 on average, from $20.75 to $439.91. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $92.75 that is $0 to $9K a year per listing.
- Average price
- $92.75inside the $15 to $100 sweet spot
- Price range
- $20.75–$439.91
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$9K
- Returns
- 1.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #728 within Shampoo & Conditioner Sets. It carries 2,010 reviews at 4.25 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 85%
- Out of stock, average day
- 5.6%
- Average rank
- #728in Shampoo & Conditioner Sets
- Average rating
- 4.25 starsAmazon United States average 4.42 stars
- Average reviews
- 2,010per listing
- Listings tracked
- 13
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 72 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 72 months
Products
Top Keratin Complex Smoothing Treatment products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Keratin Complex Natural Keratin Smoothing Treatment System
- Price
- $439.91
- Rating
- 4.0/5
- Reviews
- 18
- Age
- 3y ago

Keratin Complex - KCEXPRESS Blow Out Smoothing Treatment System - 16 fl oz
- Price
- $180.25
- Rating
- 3.6/5
- Reviews
- 5
- Age
- 3y ago

Keratin Complex - Keratin Obsessed Multi-Benefit Treatment Spray - 5 fl oz
- Price
- $25.38
- Rating
- 4.4/5
- Reviews
- 1,163
- Age
- 7y ago

Keratin Complex - Healthy Hair Trio - Keratin Care Shampoo & Conditioner 3.4 fl oz & Keratin Obsessed Multi-Benefit Treatment Spray 1.7 fl oz
- Price
- $20.75
- Rating
- 4.3/5
- Reviews
- 262
- Age
- 2y ago

Keratin Complex NKSTB Natural Keratin Smoothing Treatment System for Blonde Hair System Try-Me Kit 4 fl oz each. Includes (1) KC PRIMER (1) NKSTB (4) Keratin Obsessed Multi-Benefit Treatment Spray
- Price
- $170.51
- Rating
- 4.3/5
- Reviews
- 8
- Age
- 3y ago
Trending
estimated 90-day click momentum
KATIVA Brazilian Keratin Treatment Kit at home Formaldehyde Free Hair Straightening with Hyaluronic Acid Up to 12 Weeks Frizz Control for Curly Wavy Frizzy Hair (Straightening Kit)
- Price
- $22.83
- Rating
- 4.3/5
- Reviews
- 11,383
- Age
- 5y ago

Keratin Complex Natural Keratin Smoothing Treatment System
- Price
- $439.91
- Rating
- 4.0/5
- Reviews
- 18
- Age
- 3y ago

Keratin Complex - Infusion Keratin Replenisher - 2.5 fl oz
- Price
- $29.56
- Rating
- 4.4/5
- Reviews
- 477
- Age
- 9y ago

Keratin Complex - KCEXPRESS Blow Out Smoothing Treatment System - 16 fl oz
- Price
- $180.25
- Rating
- 3.6/5
- Reviews
- 5
- Age
- 3y ago

KERAGEN - Brazilian Smoothing Keratin Hair Treatment Blowout Straightening System for Dry and Damaged Hair - Forte Sulfate Free - Eliminates Curls and Frizz Medium to Coarse Hair (16 Oz)
- Price
- $40.66
- Rating
- 4.4/5
- Reviews
- 2,400
- Age
- 11y ago
Newest
by launch date
Keratin Complex - Healthy Hair Trio - Keratin Care Shampoo & Conditioner 3.4 fl oz & Keratin Obsessed Multi-Benefit Treatment Spray 1.7 fl oz
- Price
- $20.75
- Rating
- 4.3/5
- Reviews
- 262
- Age
- 2y ago

Keratin Complex - Keratin Care Retail Kit - Keratin Care Shampoo & Conditioner 13.8 oz each & 5 fl oz Keratin Obsessed
- Price
- $68.53
- Rating
- 4.4/5
- Reviews
- 347
- Age
- 2y ago

Keratin Complex NKSTB Natural Keratin Smoothing Treatment System for Blonde Hair System Try-Me Kit 4 fl oz each. Includes (1) KC PRIMER (1) NKSTB (4) Keratin Obsessed Multi-Benefit Treatment Spray
- Price
- $170.51
- Rating
- 4.3/5
- Reviews
- 8
- Age
- 3y ago

Keratin Complex Natural Keratin Smoothing Treatment System
- Price
- $439.91
- Rating
- 4.0/5
- Reviews
- 18
- Age
- 3y ago

Keratin Complex - KCEXPRESS Blow Out Smoothing Treatment System - 16 fl oz
- Price
- $180.25
- Rating
- 3.6/5
- Reviews
- 5
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 75% of clicks. A locked shelf that new listings rarely crack.
Brands
5 rising
Sellers
13
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
75%
Top 20: 100%
Open market
0%
- Keratin Complex88%
- KATIVA3%
- Keratin Salon Direct3%
- KERAGEN3%
- Kerazon Professional3%
Demand
Keratin Complex Smoothing Treatment search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Keratin Complex Smoothing Treatment search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- keratin complex treatment20K/yr
- keratin complex smoothing treatment7K/yr
- keratin complex nkst3K/yr
- keratin complex hair treatment2K/yr
Reviews and returns
What reviews say buyers love and hate about Keratin Complex Smoothing Treatment
We read the reviews and the return reasons for every product selling here.
“Awful smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Keratin Complex Smoothing Treatment questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









