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Keratin Complex Smoothing Treatment

Fail

The top 5 brands take 100% of clicks, so Keratin Complex Smoothing Treatment is a Fail.

Flapen Score
37
37 / 100
Ranks 9,560 of 10,978 Beauty & Personal Care niches · −11 vs the category median of 48
Market size
$58K/yr33K searches / yr
90-day growth
+16.3%search demand this quarter
Competition
75%top-5 click share · 5 brands · 13 sellers

Flapen Score

Keratin Complex Smoothing Treatment against its category

The dotted line is the Beauty & Personal Care average. Past it, Keratin Complex Smoothing Treatment is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Keratin Complex Smoothing Treatment market on Amazon at a glance

Shoppers on Amazon United States searched for Keratin Complex Smoothing Treatment 33K times last year and spent an estimated $58K. All 5 brands take every click. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +16.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $58K a year.

Searches, last 12 months
33K
Growth, 90 days vs prior 90
+16.3%
Conversion, latest week
1.9%
Market size, estimated
$58Ka year
Peak month
July1.5× the quietest month
Top search term
keratin complex treatment20K searches a year

02 · Price

A sale here is worth $92.75.

Listings sell for $92.75 on average, from $20.75 to $439.91. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $92.75 that is $0 to $9K a year per listing.

Average price
$92.75inside the $15 to $100 sweet spot
Price range
$20.75–$439.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$9K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #728 within Shampoo & Conditioner Sets. It carries 2,010 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
85%
Out of stock, average day
5.6%
Average rank
#728in Shampoo & Conditioner Sets
Average rating
4.25 starsAmazon United States average 4.42 stars
Average reviews
2,010per listing
Listings tracked
13

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
72 months

Products

Top Keratin Complex Smoothing Treatment products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

5 rising

Sellers

13

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

0%

  • Brand 188%
  • Brand 23%
  • Brand 33%
  • Brand 43%
  • Brand 53%

Demand

Keratin Complex Smoothing Treatment search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Keratin Complex Smoothing Treatment search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • keratin complex treatment20K/yr
  • keratin complex smoothing treatment7K/yr
  • keratin complex nkst3K/yr
  • keratin complex hair treatment2K/yr

Reviews and returns

What reviews say buyers love and hate about Keratin Complex Smoothing Treatment

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Smell”
1.8%of orders come back
“Awful smell”
A buyer, on “Smell”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Keratin Complex Smoothing Treatment questions

Answered from the same tracked data.