keratherapy shampoo and conditioner
Worth a lookShows searches that convert (17.1% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible17.1%search→purchase rate — share of searches ending in a sale
Returns
Great1.0%return rate — above 5% kills the launch gate
Avg price
Incredible$41.04avg listing price — sweet spot $15–$100
Price range
Incredible$26.84–$59.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great446.8avg incumbent reviews — the moat a new listing must climb
Growth
Good+24.2%90-day search growth — must beat 0% to launch
Market size
Okay$146K$146K/yr · 21K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad83%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, keratherapy shampoo and conditioner is a $146K/yr Amazon United States market (21K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Worth a look — 50/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
keratherapy shampoo and conditioner market data
- Units sold / yr
- 3K–4K
- avg 250–500/product
- Revenue / yr
- $123K–$164K
- units × avg price
- Conversion rate
- 17.1%
- Avg BSR
- #2,112
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 88 months
- Avg seller age
- 158 days
Competition & brand share
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 flat
Sellers
3
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
0%
- KERATHERAPY100%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +24.2% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 1.6×
Top keratherapy shampoo and conditioner products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Keratherapy Keratin Infused Moisture Shampoo 10.1 fl. oz. 300 ml - Anti Frizz Moisture Shampoo for Oily Scalp and Dry Ends - Kerabond Technology Aloe Vera & Willow Bark
KERATHERAPY$33.294.6★705 rev
KERATHERAPY Keratin Infused Color Protect Shampoo 10.1 fl. oz. 300 ml - Gluten Free Color Protecting Shampoo for Color Treated Hair with Kerabond Technology Red Raspberry Oil Omega 3 & 6
KERATHERAPY$29.354.6★613 rev
KERATHERAPY Keratin Infused Moisture Conditioner 10.1 fl. oz. 300 ml - Hydrating & Moisturizing Conditioner for Dry or Damaged Hair with Collagen Jojoba Oil & Kerabond Technology - Sulfate Free
KERATHERAPY$27.544.7★818 rev
KERATHERAPY Keratin Infused KeratinFIXX Repair Shampoo Repair Shampoo for Dry Damaged or Frizzy Hair with Caviar Extract Clear 10.14 Fl Oz (Pack of 1) (Look May Vary)
KERATHERAPY$29.364.6★345 rev
KERATHERAPY Keratin Infused Moisture Shampoo 33.8 fl. oz. 1000 ml - Anti Frizz Moisture Shampoo for Oily Scalp and Dry Ends - Kerabond Technology Aloe Vera & Willow Bark - Sulfate & Paraben Free
KERATHERAPY$59.324.6★241 rev
Newest
by launch date
KERATHERAPY Keratin Infused Totally Blonde Violet Toning Shampoo 10.1 fl. oz. 300 ml - Violet Shampoo for Blonde Color Treated Hair Brassy Silver & Highlighted - Sulfate & Paraben Free
KERATHERAPY$26.8468 rev
KERATHERAPY Keratin Infused Color Protect Shampoo 10.1 fl. oz. 300 ml - Gluten Free Color Protecting Shampoo for Color Treated Hair with Kerabond Technology Red Raspberry Oil Omega 3 & 6
KERATHERAPY$29.35613 rev
Keratherapy Keratin Infused Volume Shampoo 10.1 fl oz 300 ml - Volume Shampoo for Thin Hair - Kerabond Technology with Hemp Seed Oil Indian Laurel Extract Sea Kelp & Hydrolyzed Silk
KERATHERAPY$28.36139 rev
KERATHERAPY Keratin Infused KeratinFIXX Repair Shampoo 33.8 fl. oz. 1000 ml - Repair Shampoo for Dry Damaged or Frizzy Hair with Caviar Extract Argan Oil & Kerabond Technology to Repair Breakage
KERATHERAPY$57.39108 rev
KERATHERAPY Keratin Infused Color Protect Shampoo 33.8 fl. oz. 1000 ml - Gluten Free Color Protecting Shampoo for Color Treated Hair with Kerabond Technology Red Raspberry Oil Omega 3 & 6
KERATHERAPY$59.58613 rev
Trending
90-day click momentumKERATHERAPY Keratin Infused Totally Blonde Violet Toning Shampoo 10.1 fl. oz. 300 ml - Violet Shampoo for Blonde Color Treated Hair Brassy Silver & Highlighted - Sulfate & Paraben Free
KERATHERAPY$26.844.5★
Keratherapy Keratin Infused Moisture Conditioner 33.8 fl. oz. 1000 ml - Hydrating & Moisturizing Conditioner for Dry Hair with Collagen Jojoba Oil & Kerabond Technology
KERATHERAPY$59.334.7★
KERATHERAPY Keratin Infused KeratinFIXX Repair Shampoo Repair Shampoo for Dry Damaged or Frizzy Hair with Caviar Extract Clear 10.14 Fl Oz (Pack of 1) (Look May Vary)
KERATHERAPY$29.364.6★
KERATHERAPY Keratin Infused Color Protect Shampoo 10.1 fl. oz. 300 ml - Gluten Free Color Protecting Shampoo for Color Treated Hair with Kerabond Technology Red Raspberry Oil Omega 3 & 6
KERATHERAPY$29.354.6★
KERATHERAPY Keratin Infused Color Protect Shampoo 33.8 fl. oz. 1000 ml - Gluten Free Color Protecting Shampoo for Color Treated Hair with Kerabond Technology Red Raspberry Oil Omega 3 & 6
KERATHERAPY$59.584.6★
What buyers say about keratherapy shampoo and conditioner
What buyers praise and complain about, mined from review topics.What buyers love
“Keeps my hair in good condition”
“It makes my hair feel so clean so soft and so fresh”
“Great for dry hair”
“appreciate the lower price here”
“Hair looks healthy with reduced frizz”
“Great product”
“Smells good too”
What buyers complain about
“The purple color is a put off”
“All brassiness was lifted leaving me with shiny silver hair”
“Absolutely awful the worst quality stuff super crappy do not waste your money”
“didnt leave on long”
“The worst hair care brand ever - do not waste your money”
Top return reasons
Common questions
- Is keratherapy shampoo and conditioner profitable to sell on Amazon United States?
- The niche generates $146K/yr across 10 tracked products. 90-day search growth is +24.2%. Flapen's verdict: Worth a look (50/100).
- How competitive is the keratherapy shampoo and conditioner niche?
- 1 brands and 3 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in keratherapy shampoo and conditioner?
- Top complaints mined from reviews: Color, Suitability Colored Hair, Quality-Overall. The return rate is 1.0%.
- When does demand for keratherapy shampoo and conditioner peak?
- Demand peaks in Jul; the busiest month runs 1.6× the quietest.
- What does it cost to enter the keratherapy shampoo and conditioner niche?
- Listings span $26.84–$59.58; the average listing price is $41.04 (sweet spot $15–$100). The average incumbent carries 447 reviews — the moat a new listing must climb.