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kerastase resistance serum

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Market size 16Growth 13Conversion 85Competition 0Returns 92Price range 95Avg price 92Brand share 0Review moat 24Quality gap 30

Price range

Incredible$49.73–$63.57

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.2%

return rate — above 5% kills the launch gate

Avg price

Great$54.36

avg listing price — sweet spot $15–$100

Conversion

Great9.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad6,237.67

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$64K

$64K/yr · 12K searches

Growth

Bad-23.7%

90-day search growth — must beat 0% to launch

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, kerastase resistance serum is a $64K/yr Amazon United States market (12K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 36/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

kerastase resistance serum market data

Units sold / yr
1K–2K
avg 250–500/product
Revenue / yr
$68K–$82K
units × avg price
Conversion rate
9.5%
Avg BSR
#99
Page quality
0%
Prime
100%
Sponsored
0%
Out of stock
0.0%
Avg brand age
51 months
Avg seller age
163 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 flat

Sellers

2

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • KÉRASTASE100%

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — -23.7% search growth over the last 90 days.
400300Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Top kerastase resistance serum products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%20%$13K40%$26K60%$39K80%$51K1K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 3 tracked products in this niche — three views at once, no toggling.

What buyers say about kerastase resistance serum

What buyers praise and complain about, mined from review topics.

What buyers love

Smell42%

“fresh scent”

Soft Feel21%

“Make hairs soft”

Quality-Overall13%

“Great product”

Value For Money4%

“worth it”

Oily/Greasy4%

“Once dried there is no oiliness, only soft, manageable hair”

Durability4%

“actually rebuilds and reinforces the hair fiber instead of just coating it”

Moist/Dry4%

“It takes my dry hair and leaves it feeling incredible soft and healthy looking”

What buyers complain about

Smell30%

“Awful smell”

Value For Money25%

“Its expensive”

Suitability Short Hair15%

“did nothing for my hair”

Quality-Overall10%

“Poor quality third party”

Stiffness5%

“This makes my hair stiff”

Weight Heavy5%

“heavy with zero body to my long hair”

Top return reasons

Functionality-Overall17%
Smell14%
Advertised Vs Actual Product13%
Value For Money8%
Product Condition7%
Suitability Short Hair5%
Size-Overall5%
Defective Material/Parts4%
Oily/Greasy4%
Hair Related3%

Common questions

Is kerastase resistance serum profitable to sell on Amazon United States?
The niche generates $64K/yr across 3 tracked products. 90-day search growth is -23.7%. Flapen's verdict: Skip it (36/100).
How competitive is the kerastase resistance serum niche?
1 brands and 2 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in kerastase resistance serum?
Top complaints mined from reviews: Smell, Value For Money, Suitability Short Hair. The return rate is 1.2%.
When does demand for kerastase resistance serum peak?
Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the kerastase resistance serum niche?
Listings span $49.73–$63.57; the average listing price is $54.36 (sweet spot $15–$100). The average incumbent carries 6,238 reviews — the moat a new listing must climb.