Is kerastase resistance profitable to sell on Amazon United States?

The niche generates $180K/yr across 11 tracked products. 90-day search growth is -7.6%. Flapen's verdict: Skip it (41/100).

How competitive is the kerastase resistance niche?

1 brands and 4 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in kerastase resistance?

Top complaints mined from reviews: Value For Money, Smell, Quality-Overall. The return rate is 1.2%.

When does demand for kerastase resistance peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the kerastase resistance niche?

Listings span $42.84–$67.58; the average listing price is $53.53 (sweet spot $15–$100). The average incumbent carries 6,085 reviews — the moat a new listing must climb.

kerastase resistance

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Price range

Incredible$42.84–$67.58

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$53.53

avg listing price — sweet spot $15–$100

Returns

Great1.2%

return rate — above 5% kills the launch gate

Conversion

Great7.2%

search→purchase rate — share of searches ending in a sale

Market size

Okay$180K

$180K/yr · 47K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad6,085.45

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-7.6%

90-day search growth — must beat 0% to launch

Competition

Bad79%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, kerastase resistance is a $180K/yr Amazon United States market (47K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 41/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

kerastase resistance market data

Units sold / yr: 3K–3K; avg 100–250/product
Revenue / yr: $134K–$161K; units × avg price
Conversion rate: 7.2%
Avg BSR: #431
Page quality: 0%
Prime: 100%
Sponsored: 0%
Out of stock: 0.6%
Avg brand age: 70 months
Avg seller age: 160 days

Competition & brand share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

KÉRASTASE100%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.6% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top kerastase resistance products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

KRASTASE Resistance Heat Protection Serum Blow Dry and Styling Primer for Damaged Hair Reduces Breakage and Hydrates Hair for All Hair Types Ciment Thermique 5.1 Fl Oz

KÉRASTASE$49.784.6★7,781 rev

KERASTASE Resistance Serum Therapiste - Repairing Hair Serum Restores Very Damaged Hair Intensely Hydrates and Heat Protects Up To 450 Degrees

KÉRASTASE$49.734.7★8,676 rev

KRASTASE Resistance Therapiste Hair Mask Repairing Cream for Weak Over-Processed and Damaged Hair Strengthens and Deeply Nourishes Protects Against Breakage 6.8 Fl Oz

KÉRASTASE$67.584.7★8,259 rev

KERASTASE Resistance Ciment Anti-Usure Treatment - Restorative Anti-Breakage Cream Strengthens Weak Brittle Damaged Hair Softens and Enhances Shine

KÉRASTASE$45.764.7★4,102 rev

Kerastase Resistance Force Architecte Shampoo - Reconstructing Repair Shampoo For Weak and Damaged Hair Formulated With Pro-Keratine Complex 8.5 Fl Oz

KÉRASTASE$42.844.7★8,836 rev

Newest

by launch date

KERASTASE Resisitance Extentioniste Thermique - Heat Protecting Leave In Cream Strengthens and Prevents Damage Seals Split Ends

KÉRASTASE$49.621,594 rev

7y ago

KÉRASTASE$63.572,226 rev

8y ago

KERASTASE Bain Extentioniste Lenght Strengthening Shampoo reg Fresh 8.5 Fl Oz

KÉRASTASE$45.766,836 rev

8y ago

KERASTASE Resistance Ciment Anti-Usure Treatment - Restorative Anti-Breakage Cream Strengthens Weak Brittle Damaged Hair Softens and Enhances Shine

KÉRASTASE$45.764,102 rev

9y ago

KRASTASE Resistance Therapiste Hair Mask Repairing Cream for Weak Over-Processed and Damaged Hair Strengthens and Deeply Nourishes Protects Against Breakage 6.8 Fl Oz

KÉRASTASE$67.588,259 rev

10y ago

What buyers say about kerastase resistance

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel21%

“What impressed me the most is how smooth”

Smell20%

“The scent is subtle but very fresh”

Value For Money13%

“is there a cost-effective”

Suitability Straight Hair8%

“Great for anyone who wants to grow out their hair”

Moist/Dry7%

“Adds so much hydration, shine, and softness”

Hair Growth6%

“After using it consistently, my hair feels noticeably softer, stronger, and healthier”

Quality-Overall6%

“Great product”

Suitability Curly Hair4%

“I have thick long hair that has curl pattern and I bleach and straighten”

Brightness/Shine/Glow2%

“It provides hydration and shine”

Suitability Wavy Hair1%

“Great for damaged hair”

What buyers complain about

Value For Money31%

“Over Priced”

Smell21%

“Awful smell”

Quality-Overall10%

“Not good quality”

Hair Related7%

“That didnt make any difference on my hair”

Suitability Short Hair7%

“did nothing for my hair”

Size-Overall7%

“Doesnt fit for me”

Stiffness2%

“This makes my hair stiff”

Weight Heavy2%

“heavy with zero body to my long hair”

Oily/Greasy2%

“Leaves hair oily”

Top return reasons

Functionality-Overall13%

Smell12%

Advertised Vs Actual Product11%

Suitability Short Hair9%

Value For Money8%

Size-Overall5%

Moist/Dry5%

Product Condition4%

Hair Related4%

Damage/Burn Hair3%

Common questions

Is kerastase resistance profitable to sell on Amazon United States?: The niche generates $180K/yr across 11 tracked products. 90-day search growth is -7.6%. Flapen's verdict: Skip it (41/100).
How competitive is the kerastase resistance niche?: 1 brands and 4 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in kerastase resistance?: Top complaints mined from reviews: Value For Money, Smell, Quality-Overall. The return rate is 1.2%.
When does demand for kerastase resistance peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the kerastase resistance niche?: Listings span $42.84–$67.58; the average listing price is $53.53 (sweet spot $15–$100). The average incumbent carries 6,085 reviews — the moat a new listing must climb.