Is kerastase oleo relax profitable to sell on Amazon United States?

The niche generates $17K/yr across 6 tracked products. 90-day search growth is -5.6%. Flapen's verdict: Skip it (34/100).

How competitive is the kerastase oleo relax niche?

1 brands and 3 sellers compete. The top 5 products take 98% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in kerastase oleo relax?

Top complaints mined from reviews: Value For Money, Smell, Oily/Greasy. The return rate is 0.1%.

When does demand for kerastase oleo relax peak?

Demand peaks in Dec; the busiest month runs 1.5× the quietest.

What does it cost to enter the kerastase oleo relax niche?

Listings span $30.97–$67.70; the average listing price is $48.01 (sweet spot $15–$100). The average incumbent carries 3,649 reviews — the moat a new listing must climb.

kerastase oleo relax

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Price range

Incredible$30.97–$67.70

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$48.01

avg listing price — sweet spot $15–$100

Conversion

Good4.8%

search→purchase rate — share of searches ending in a sale

Review moat

Okay3,649

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-5.6%

90-day search growth — must beat 0% to launch

Market size

Bad$17K

$17K/yr · 7K searches

Competition

Bad98%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, kerastase oleo relax is a $17K/yr Amazon United States market (7K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 34/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

kerastase oleo relax market data

Units sold / yr: 250–500; avg 0–100/product
Revenue / yr: $12K–$24K; units × avg price
Conversion rate: 4.8%
Avg BSR: #285
Page quality: 0%
Prime: 100%
Sponsored: 33%
Out of stock: 4.4%
Avg brand age: 84 months
Avg seller age: 166 days

Competition & brand share

The top 5 products capture 98% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

98%

Top 20: 100%

Open market

KÉRASTASE100%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -5.6% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.5×

Open Trend

Top kerastase oleo relax products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Kerastase Discipline Oleo-Relax Shampoo - Oil-infused Anti-Frizz Shampoo Moisturizes and Protects Hair 8.5 Fl Oz

KÉRASTASE$43.814.5★1,748 rev

Kerastase Elixir Ultime Refillable Hair Oil - Hydrates & Smoothes Frizz Adds Shine With Wild Camellia Nourishes & Strengthens Hair For All Hair Types

KÉRASTASE$58.204.6★5,576 rev

KÉRASTASE$67.704.7★1,840 rev

Kerastase Elixir Ultime Refillable Hair Oil - Hydrates & Smoothes Frizz Adds Shine With Wild Camellia Nourishes & Strengthens Hair 1.01 Fl Oz Travel Size

KÉRASTASE$30.974.6★5,576 rev

KERASTASE Discipline Fluidissime - Frizz Reducing Leave In Treatment Smooths Flyaways and Enhances Shine Heat Protects

KÉRASTASE$49.724.5★4,584 rev

Newest

by launch date

Kerastase Gloss Absolu Glaze Drops Anti-Frizz Hair Oil - Adds gloss and shine nourishes and hydrates hair with Hyaluronic Acid and Glycolic Acid For All Hair Types

KÉRASTASE$37.642,570 rev

1y ago

Kerastase Elixir Ultime Refillable Hair Oil - Hydrates & Smoothes Frizz Adds Shine With Wild Camellia Nourishes & Strengthens Hair For All Hair Types

KÉRASTASE$58.205,576 rev

2y ago

Kerastase Elixir Ultime Refillable Hair Oil - Hydrates & Smoothes Frizz Adds Shine With Wild Camellia Nourishes & Strengthens Hair 1.01 Fl Oz Travel Size

KÉRASTASE$30.975,576 rev

2y ago

KÉRASTASE$67.701,840 rev

7y ago

KERASTASE Discipline Fluidissime - Frizz Reducing Leave In Treatment Smooths Flyaways and Enhances Shine Heat Protects

KÉRASTASE$49.724,584 rev

12y ago

What buyers say about kerastase oleo relax

What buyers praise and complain about, mined from review topics.

What buyers love

Smell26%

“Very nicely scented”

Quality-Overall12%

“Really great quality hair product”

Soft Feel9%

“my hair feels soft”

Value For Money9%

“Its super affordable”

Brightness/Shine/Glow6%

“Makes hair shine”

Moist/Dry5%

“feels hydrated”

Hair Styling4%

“GOOD FOR HAIR”

Oily/Greasy4%

“Its not too oily, smells heavenly without being overpowering and keeps my hair strong and healthy”

Suitability Curly Hair3%

“I have fine curly hair”

Hair Growth2%

“softness to my hair”

What buyers complain about

Value For Money24%

“Not worth the price”

Smell17%

“Awful scent”

Oily/Greasy8%

“makes your hair super oily”

Brightness/Shine/Glow2%

“Does not provide body or shine”

Suitability Straight Hair2%

“Frizzes hair”

Suitability Colored Hair2%

“Kerastase did not give me the appearance, shine, or hair condition I was looking for”

Suitability Short Hair2%

“This just not give me what I needed for my hair”

Adhesion/Stickiness2%

“Left my hair kinda sticky for my hair”

Advertised Vs Actual Product2%

“Not what promised”

Product Condition2%

“It was not a brand new refillable bottle”

Top return reasons

Advertised Vs Actual Product13%

Functionality-Overall12%

Smell11%

Product Condition8%

Defective Material/Parts8%

Suitability Short Hair8%

Value For Money5%

Oily/Greasy5%