Is kerastase nutritive profitable to sell on Amazon United States?

The niche generates $226K/yr across 12 tracked products. 90-day search growth is +15.5%. Flapen's verdict: Skip it (46/100).

How competitive is the kerastase nutritive niche?

1 brands and 2 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in kerastase nutritive?

Top complaints mined from reviews: Value For Money, Smell, Moist/Dry. The return rate is 1.3%.

When does demand for kerastase nutritive peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the kerastase nutritive niche?

Listings span $26.83–$64.70; the average listing price is $49.79 (sweet spot $15–$100). The average incumbent carries 4,212 reviews — the moat a new listing must climb.

kerastase nutritive

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Price range

Incredible$26.83–$64.70

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$49.79

avg listing price — sweet spot $15–$100

Returns

Great1.3%

return rate — above 5% kills the launch gate

Conversion

Good6.2%

search→purchase rate — share of searches ending in a sale

Growth

Okay+15.5%

90-day search growth — must beat 0% to launch

Market size

Okay$226K

$226K/yr · 73K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad4,212.42

avg incumbent reviews — the moat a new listing must climb

Competition

Bad71%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, kerastase nutritive is a $226K/yr Amazon United States market (73K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 46/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

kerastase nutritive market data

Units sold / yr: 4K–5K; avg 250–500/product
Revenue / yr: $199K–$249K; units × avg price
Conversion rate: 6.2%
Avg BSR: #205
Page quality: 0%
Prime: 100%
Sponsored: 33%
Out of stock: 0.0%
Avg brand age: 72 months
Avg seller age: 157 days

Competition & brand share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

KÉRASTASE100%

Demand & seasonality

Weekly Amazon search volume, last 98 weeks — +15.5% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top kerastase nutritive search terms

kerastase nutritive67K/yr +20.0%6.3% conv.
nutritive kerastase5K/yr -30.8%4.0% conv.
kerastase kerastase nutritive range403/yr +33.6%0.0% conv.
kerastase hair products nutritive993/yr -52.6%6.1% conv.

All search terms

Top kerastase nutritive products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

KRASTASE Nutritive Gentle Hydrating Shampoo for Dry Hair - Nourishing Protein Formula with Niacinamide Moisturises Softness and Restores Thickness and Shine Bain Satin 8.5 Fl Oz

KÉRASTASE$41.684.6★4,533 rev

Kerastase Nutritive 8H Magic Night Serum - Overnight Treatment for Dry Hair Enhances Shine Anti-Frizz With Plant-Based Proteins

KÉRASTASE$58.914.6★9,434 rev

Kerastase Nutritive Masquintense Mask For Fine to Medium Dry Hair - Deeply Nourishes & Conditions With Plant-Based Proteins & Niacinamide 6.8 Fl Oz

KÉRASTASE$64.704.7★3,986 rev

KRASTASE Nutritive Lait Vital Hydrating Conditioner Adds Moisture Shine and Nourishment Smoothing and Softening with Plant-Based Proteins & Niacinamide for Fine to Medium Dry Hair

KÉRASTASE$44.544.5★3,649 rev

KÉRASTASE$49.694.6★2,115 rev

Newest

by launch date

Krastase Nutritive Discovery Set For Dry Hair - Nourishing Mini Shampoo Conditioner and Leave In Controls Frizz and Enhances Shine With Niacinamide

KÉRASTASE$54.87946 rev

1y ago

Kerastase Nutritive 8H Magic Night Serum - Overnight Treatment for Dry Hair Enhances Shine With Plant-Based Proteins 1.01 Fl Oz Travel Size

KÉRASTASE$30.999,434 rev

1y ago

Kerastase Nutritive Bain Satin Riche Shampoo - Cleanses & Strengthens Against Dryness Adds Shine & Nourishes Medium to Thick Hair With Plant-Based Proteins & Niacinamide 16.9 Fl Oz

KÉRASTASE$63.704,808 rev

2y ago

KRASTASE Nutritive Gentle Hydrating Shampoo for Dry Hair - Nourishing Protein Formula with Niacinamide Moisturises Softness and Restores Thickness and Shine Bain Satin 8.5 Fl Oz

KÉRASTASE$41.684,533 rev

3y ago

Kerastase Nutritive 8H Magic Night Serum - Overnight Treatment for Dry Hair Enhances Shine Anti-Frizz With Plant-Based Proteins

KÉRASTASE$58.919,434 rev

3y ago

What buyers say about kerastase nutritive

What buyers praise and complain about, mined from review topics.

What buyers love

Smell20%

“Great scent”

Soft Feel15%

“Soft and smooth”

Quality-Overall10%

“This product always delivers quality and good for sensitive scalp and hair”

Value For Money7%

“Worth it”

Moist/Dry6%

“hydration”

Hair Growth6%

“It has made my hair incredibly soft”

Suitability Straight Hair4%

“Smooth healthy hair”

Brightness/Shine/Glow3%

“gives hair shine”

Hair Styling3%

“great hair treatment”

Suitability Dry Skin2%

“it has worked very well for my dry hair”

What buyers complain about

Value For Money22%

“Expensive”

Smell13%

“Heavily scented”

Moist/Dry6%

“they had been feeling dry”

Hair Related5%

“Did Absolutely Nothing for My Hair”

Suitability Short Hair4%

“Broke my hair off”

Oily/Greasy3%

“make it look greasy”

Functionality-Overall3%

“Not good results”

Quality-Overall3%

“50$ hair product thats not cheap”

Size-Overall2%

“Expensive for small container”

Suitability Curly Hair2%

“Product makes curls fall out within 30minutes”

Top return reasons

Smell19%

Functionality-Overall13%

Size-Overall9%

Advertised Vs Actual Product8%

Suitability Short Hair8%

Value For Money8%

Moist/Dry7%

Product Condition5%

Oily/Greasy4%

Damage/Burn Hair3%

Common questions

Is kerastase nutritive profitable to sell on Amazon United States?: The niche generates $226K/yr across 12 tracked products. 90-day search growth is +15.5%. Flapen's verdict: Skip it (46/100).
How competitive is the kerastase nutritive niche?: 1 brands and 2 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in kerastase nutritive?: Top complaints mined from reviews: Value For Money, Smell, Moist/Dry. The return rate is 1.3%.
When does demand for kerastase nutritive peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the kerastase nutritive niche?: Listings span $26.83–$64.70; the average listing price is $49.79 (sweet spot $15–$100). The average incumbent carries 4,212 reviews — the moat a new listing must climb.