Is kerastase heat protectant spray profitable to sell on Amazon United States?

The niche generates $219K/yr across 6 tracked products. 90-day search growth is +9.1%. Flapen's verdict: Skip it (44/100).

How competitive is the kerastase heat protectant spray niche?

1 brands and 3 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in kerastase heat protectant spray?

Top complaints mined from reviews: Value For Money, Smell, Oily/Greasy. The return rate is 1.7%.

When does demand for kerastase heat protectant spray peak?

Demand peaks in Jun; the busiest month runs 1.6× the quietest.

What does it cost to enter the kerastase heat protectant spray niche?

Listings span $26.37–$49.72; the average listing price is $45.48 (sweet spot $15–$100). The average incumbent carries 3,243 reviews — the moat a new listing must climb.

kerastase heat protectant spray

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Incredible$45.48

avg listing price — sweet spot $15–$100

Price range

Incredible$26.37–$49.72

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great9.7%

search→purchase rate — share of searches ending in a sale

Returns

Great1.7%

return rate — above 5% kills the launch gate

Market size

Okay$219K

$219K/yr · 50K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+9.1%

90-day search growth — must beat 0% to launch

Review moat

Okay3,242.83

avg incumbent reviews — the moat a new listing must climb

Competition

Bad96%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, kerastase heat protectant spray is a $219K/yr Amazon United States market (50K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun. Verdict: Skip it — 44/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

kerastase heat protectant spray market data

Units sold / yr: 4K–5K; avg 500–750/product
Revenue / yr: $182K–$227K; units × avg price
Conversion rate: 9.7%
Avg BSR: #119
Page quality: 0%
Prime: 100%
Sponsored: 33%
Out of stock: 0.0%
Avg brand age: 92 months
Avg seller age: 145 days

Competition & brand share

The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

KÉRASTASE100%

Demand & seasonality

Weekly Amazon search volume, last 54 weeks — +9.1% search growth over the last 90 days.

Peak months: Jun · busiest ÷ quietest = 1.6×

Open Trend

Top kerastase heat protectant spray search terms

kerastase heat protectant spray19K/yr +1.3%8.3% conv.
kerastase spray13K/yr +9.9%6.6% conv.
kerastase leave in conditioner spray8K/yr +23.3%7.6% conv.
kerastase genesis defense thermique4K/yr +44.7%9.9% conv.
kerastase defense thermique3K/yr -10.9%16.9% conv.
heat protection spray for hair kerastase4K/yr -8.5%4.7% conv.

All search terms

Top kerastase heat protectant spray products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Kerastase Genesis Thermique Blow Dry Primer Heat Protectant for Weak or Damaged Hair Anti-Breakage Detangles and Hydrates Strengthens & Reduces Frizz Sulfate Free 5.1 Fl Oz

KÉRASTASE$48.324.6★5,537 rev

Kerastase Gloss Absolu Anti-Frizz Glaze Milk - Instantly Detangles Hydrates & Smooths Eases Blow-Dry Absorbs Frizz & Fly-Aways Protects from Heat & Humidity For Long Hair 6.4 Fl Oz

KÉRASTASE$49.114.4★2,470 rev

KÉRASTASE$49.694.6★2,115 rev

KERASTASE Discipline Fluidissime - Frizz Reducing Leave In Treatment Smooths Flyaways and Enhances Shine Heat Protects

KÉRASTASE$49.724.5★4,590 rev

Kerastase Chroma Absolu Hair Serum For Color-Treated Hair - Moisturizes With Anti-Frizz and Heat Protection 5.1 Fl Oz

KÉRASTASE$49.654.6★2,275 rev

Newest

by launch date

Kerastase Gloss Absolu Anti-Frizz Glaze Milk - Instantly Detangles Hydrates & Smooths Eases Blow-Dry Absorbs Frizz & Fly-Aways Protects from Heat & Humidity For Long Hair 1.52 Fl oz

KÉRASTASE$26.372,470 rev

1y ago

Kerastase Gloss Absolu Anti-Frizz Glaze Milk - Instantly Detangles Hydrates & Smooths Eases Blow-Dry Absorbs Frizz & Fly-Aways Protects from Heat & Humidity For Long Hair 6.4 Fl Oz

KÉRASTASE$49.112,470 rev

1y ago

KÉRASTASE$49.692,115 rev

3y ago

Kerastase Chroma Absolu Hair Serum For Color-Treated Hair - Moisturizes With Anti-Frizz and Heat Protection 5.1 Fl Oz

KÉRASTASE$49.652,275 rev

4y ago

Kerastase Genesis Thermique Blow Dry Primer Heat Protectant for Weak or Damaged Hair Anti-Breakage Detangles and Hydrates Strengthens & Reduces Frizz Sulfate Free 5.1 Fl Oz

KÉRASTASE$48.325,537 rev

6y ago

What buyers say about kerastase heat protectant spray

What buyers praise and complain about, mined from review topics.

What buyers love

Smell34%

“Strong scent”

Soft Feel12%

“My hair feels so soft”

Quality-Overall9%

“Excellent product”

Suitability Curly Hair5%

“Great for smoothing frizz”

Hair Growth5%

“now my hair is more manageable”

Suitability Straight Hair5%

“Very nice on my hair”

Moist/Dry4%

“smooth after blow drying”

Hair Styling3%

“protected during styling”

Ease Of Use2%

“Easy to use before blow drying hair”

Suitability Wavy Hair2%

“Great for fine frizzy hair”

What buyers complain about

Value For Money16%

“Really bummed because of the cost”

Smell16%

“Scent to STRONG”

Oily/Greasy6%

“Hair feels greasy afterwards”

Functionality-Overall5%

“Doesnt work”

Product Condition5%

“Pretty sure this was used & returned”

Suitability Short Hair5%

“doesn't work for my hair”

Quality-Overall5%

“50$ hair product thats not cheap”

Ease Of Use4%

“The second use turned into a nightmare”

Suitability Curly Hair3%

“Product makes curls fall out within 30minutes”

Color3%

“Colored, with faded highlights and lots of grey sprinkled thru”

Top return reasons

Smell20%

Functionality-Overall11%

Product Condition9%

Advertised Vs Actual Product8%

Suitability Short Hair7%

Value For Money7%

Oily/Greasy5%

Size-Overall5%

Moist/Dry5%

Defective Material/Parts4%

Common questions

Is kerastase heat protectant spray profitable to sell on Amazon United States?: The niche generates $219K/yr across 6 tracked products. 90-day search growth is +9.1%. Flapen's verdict: Skip it (44/100).
How competitive is the kerastase heat protectant spray niche?: 1 brands and 3 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in kerastase heat protectant spray?: Top complaints mined from reviews: Value For Money, Smell, Oily/Greasy. The return rate is 1.7%.
When does demand for kerastase heat protectant spray peak?: Demand peaks in Jun; the busiest month runs 1.6× the quietest.
What does it cost to enter the kerastase heat protectant spray niche?: Listings span $26.37–$49.72; the average listing price is $45.48 (sweet spot $15–$100). The average incumbent carries 3,243 reviews — the moat a new listing must climb.