kerastase heat protectant for hair
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Price range
Incredible$26.83–$57.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$47.60avg listing price — sweet spot $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Market size
Good$543K$543K/yr · 121K searches
Review moat
Okay3,403.44avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-8.5%90-day search growth — must beat 0% to launch
Competition
Bad83%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, kerastase heat protectant for hair is a $543K/yr Amazon United States market (121K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Dec. Verdict: Skip it — 45/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
kerastase heat protectant for hair market data
- Units sold / yr
- 8K–10K
- avg 500–750/product
- Revenue / yr
- $381K–$476K
- units × avg price
- Conversion rate
- 9.4%
- Avg BSR
- #91
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 33%
- Out of stock
- 5.8%
- Avg brand age
- 80 months
- Avg seller age
- 153 days
Competition & brand share
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 flat
Sellers
3
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
0%
- KÉRASTASE100%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.5% search growth over the last 90 days.Peak months: Feb, Dec · busiest ÷ quietest = 4.0×
Top kerastase heat protectant for hair search terms
- kerastase heat protectant67K/yr
- kerastase thermique27K/yr
- kerastase protector termico14K/yr
- kerastase thermique heat protectant7K/yr
- kerastase blow dry5K/yr
- kerastase heat protection for hair292/yr
- kerastase heat protectant for hair438/yr
Top kerastase heat protectant for hair products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kerastase Genesis Thermique Blow Dry Primer Heat Protectant for Weak or Damaged Hair Anti-Breakage Detangles and Hydrates Strengthens & Reduces Frizz Sulfate Free 5.1 Fl Oz
KÉRASTASE$48.324.6★5,537 rev
KRASTASE Resistance Heat Protection Serum Blow Dry and Styling Primer for Damaged Hair Reduces Breakage and Hydrates Hair for All Hair Types Ciment Thermique 5.1 Fl Oz
KÉRASTASE$49.774.6★7,797 rev
Kerastase Nectar Thermique Heat Protecting Cream - Anti-Frizz Softness & Shine Heat Protection With Niacinamide For Medium to Thick Dry Hair 5.1 Fl Oz
KÉRASTASE$49.744.6★3,964 rev
KERASTASE Nutritive Heat Protecting Spray | Nourishing Heat Protectant for Dry Hair | Detangle Reduce Frizz & Fly-aways | For Fine to Medium Dry Hair | Lotion Thermique Sublimatrice | 5.1 Fl Oz
KÉRASTASE$49.694.6★2,115 rev
KERASTASE Lincroyable Blowdry Serum - Strong Hold Hair Serum Provides Heat Protection up to 450F Controls Frizz
KÉRASTASE$47.754.7★1,996 rev
Newest
by launch date
Kerastase Gloss Absolu Anti-Frizz Glaze Milk - Instantly Detangles Hydrates & Smooths Eases Blow-Dry Absorbs Frizz & Fly-Aways Protects from Heat & Humidity For Long Hair 6.4 Fl Oz
KÉRASTASE$49.112,470 rev
Kerastase Nectar Thermique Heat Protecting Cream - Anti-Frizz Softness & Shine Heat Protection With Niacinamide For Medium to Thick Dry Hair 5.1 Fl Oz
KÉRASTASE$49.743,964 rev
KERASTASE Nutritive Heat Protecting Spray | Nourishing Heat Protectant for Dry Hair | Detangle Reduce Frizz & Fly-aways | For Fine to Medium Dry Hair | Lotion Thermique Sublimatrice | 5.1 Fl Oz
KÉRASTASE$49.692,115 rev
Kerastase Nutritive Nectar Thermique Heat Protecting Leave-In Cream | Deeply Condition and Reduce Frizz | Instant Softness & Shine | With Plant-based Proteins | For Medium to Thick Dry Hair|1.69 Fl Oz
KÉRASTASE$26.833,964 rev
Kerastase Chroma Absolu Hair Serum For Color-Treated Hair - Moisturizes With Anti-Frizz and Heat Protection 5.1 Fl Oz
KÉRASTASE$49.652,275 rev
Trending
90-day click momentumKerastase Gloss Absolu Anti-Frizz Glaze Milk - Instantly Detangles Hydrates & Smooths Eases Blow-Dry Absorbs Frizz & Fly-Aways Protects from Heat & Humidity For Long Hair 6.4 Fl Oz
KÉRASTASE$49.114.4★
KRASTASE Resistance Heat Protection Serum Blow Dry and Styling Primer for Damaged Hair Reduces Breakage and Hydrates Hair for All Hair Types Ciment Thermique 5.1 Fl Oz
KÉRASTASE$49.774.6★
Kerastase Genesis Thermique Blow Dry Primer Heat Protectant for Weak or Damaged Hair Anti-Breakage Detangles and Hydrates Strengthens & Reduces Frizz Sulfate Free 5.1 Fl Oz
KÉRASTASE$48.324.6★
Kerastase Chronologiste Hair Serum Heat Protectant with Argan Oil - Controls Frizz Strengthens and Prevents Breakage Protects Against Humidity For Dry Fine & Brittle Hair 5.1 Fl Oz
KÉRASTASE$57.544.7★
KERASTASE Lincroyable Blowdry Serum - Strong Hold Hair Serum Provides Heat Protection up to 450F Controls Frizz
KÉRASTASE$47.754.7★
What buyers say about kerastase heat protectant for hair
What buyers praise and complain about, mined from review topics.What buyers love
“The scent is divine”
“Smooth hair”
“Excellent product”
“Smooth healthy hair”
“Best hair protection”
“protected during styling”
“I wash and dry my hair everyday and this heat protecting cream keeps my hair shiny and soft”
“Give your hair volume and shine”
“helps calm my naturally curly hair which tends to frizz in Houston humidity”
“This product works as advertised”
What buyers complain about
“too expensive”
“Scent is too strong”
“Does not work”
“doesn't work for my hair”
“50$ hair product thats not cheap”
“The second use turned into a nightmare”
“Hair feels greasy afterwards”
“No Way to Know How to Use”
“Expensive for small container”
“Arrived used”
Top return reasons
Common questions
- Is kerastase heat protectant for hair profitable to sell on Amazon United States?
- The niche generates $543K/yr across 9 tracked products. 90-day search growth is -8.5%. Flapen's verdict: Skip it (45/100).
- How competitive is the kerastase heat protectant for hair niche?
- 1 brands and 3 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in kerastase heat protectant for hair?
- Top complaints mined from reviews: Value For Money, Smell, Functionality-Overall. The return rate is 1.4%.
- When does demand for kerastase heat protectant for hair peak?
- Demand peaks in Feb–Dec; the busiest month runs 4.0× the quietest.
- What does it cost to enter the kerastase heat protectant for hair niche?
- Listings span $26.83–$57.54; the average listing price is $47.60 (sweet spot $15–$100). The average incumbent carries 3,403 reviews — the moat a new listing must climb.