Is kerastase hair oil profitable to sell on Amazon United States?

The niche generates $4.5M/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -5.3%. Flapen's verdict: Worth a look (51/100).

How competitive is the kerastase hair oil niche?

2 brands and 5 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in kerastase hair oil?

Top complaints mined from reviews: Value For Money, Smell, Oily/Greasy. The return rate is 0.7%.

When does demand for kerastase hair oil peak?

Demand peaks in Jan–Dec; the busiest month runs 1.9× the quietest.

What does it cost to enter the kerastase hair oil niche?

Listings span $9.99–$58.50; the average listing price is $36.27 (sweet spot $15–$100). The average incumbent carries 7,272 reviews — the moat a new listing must climb.

kerastase hair oil

Worth a look

Shows a $4.5M/yr market, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size

Incredible$4.5M

$4.5M/yr · 1.4M searches

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Incredible$36.27

avg listing price — sweet spot $15–$100

Price range

Great$9.99–$58.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great8.7%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad7,272.11

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-5.3%

90-day search growth — must beat 0% to launch

Competition

Bad82%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, kerastase hair oil is a $4.5M/yr Amazon United States market (1.4M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 51/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

kerastase hair oil market data

Units sold / yr: 100K–125K; avg 6,000–8,000/product
Revenue / yr: $3.6M–$4.5M; units × avg price
Conversion rate: 8.7%
Avg BSR: #41
Page quality: 0%
Prime: 100%
Sponsored: 56%
Out of stock: 0.0%
Avg brand age: 57 months
Avg seller age: 136 days

Competition & brand share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

KÉRASTASE54%
VERB46%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -5.3% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 1.9×

Open Trend

Top kerastase hair oil search terms

kerastase hair oil720K/yr -14.0%5.3% conv.
verb ghost oil339K/yr +7.9%14.0% conv.
kerastase oil92K/yr +8.9%4.9% conv.
ghost oil38K/yr +15.6%11.8% conv.
verb hair oil27K/yr -8.1%8.3% conv.
hair elixir16K/yr +23.4%0.1% conv.
kerastase elixir27K/yr -12.0%5.5% conv.
kerastase oil for hair19K/yr +14.4%5.4% conv.
aceite kerastase para el cabello20K/yr -9.1%1.7% conv.
hair oil kerastase24K/yr -14.2%3.6% conv.

All search terms

Top kerastase hair oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

VERB Ghost Oil 2 fl oz- Weightless Hair Oil for Fine to Medium Hair Smooths Frizz Adds Shine No Parabens Gluten or Harmful Sulfates

VERB$19.474.6★11,498 rev

Kerastase Elixir Ultime Refillable Hair Oil - Hydrates & Smoothes Frizz Adds Shine With Wild Camellia Nourishes & Strengthens Hair For All Hair Types

KÉRASTASE$58.204.6★5,576 rev

Kerastase Elixir Ultime Refillable Hair Oil - Hydrates & Smoothes Frizz Adds Shine With Wild Camellia Nourishes & Strengthens Hair 1.01 Fl Oz Travel Size

KÉRASTASE$30.974.6★5,576 rev

VERB Ghost Oil 4 fl oz- Weightless Hair Oil for Fine to Medium Hair Smooths Frizz Adds Shine No Parabens Gluten or Harmful Sulfates

VERB$30.944.6★11,498 rev

Kerastase Genesis Hair Serum - Daily Strengthening Treatment for Weak Hair Silicone-Free Anti-Breakage Nourishes and Reinforces Hair Serum Fortifiant 1 Fl Oz

KÉRASTASE$32.894.5★2,345 rev

Newest

by launch date

Kerastase Genesis Hair Serum - Daily Strengthening Treatment for Weak Hair Silicone-Free Anti-Breakage Nourishes and Reinforces Hair Serum Fortifiant 1 Fl Oz

KÉRASTASE$32.892,345 rev

4mo ago

Kerastase Gloss Absolu Glaze Drops Anti-Frizz Hair Oil - Adds gloss and shine nourishes and hydrates hair with Hyaluronic Acid and Glycolic Acid For All Hair Types

KÉRASTASE$37.642,570 rev

1y ago

VERB Ghost Oil 0.54 fl oz Vegan Weightless Hair Oil- Nourishes and Promotes Shiny Hair No Parabens or Harmful Sulfates

VERB$9.9911,498 rev

1y ago

Kerastase Elixir Ultime Refillable Hair Oil - Hydrates & Smoothes Frizz Adds Shine With Wild Camellia Nourishes & Strengthens Hair For All Hair Types

KÉRASTASE$58.205,576 rev

2y ago

Kerastase Elixir Ultime Refillable Hair Oil - Hydrates & Smoothes Frizz Adds Shine With Wild Camellia Nourishes & Strengthens Hair 1.01 Fl Oz Travel Size

KÉRASTASE$30.975,576 rev

2y ago

What buyers say about kerastase hair oil

What buyers praise and complain about, mined from review topics.

What buyers love

Smell22%

“Great scent”

Soft Feel10%

“Smooth and silky”

Quality-Overall10%

“Really great quality hair product”

Hair Growth6%

“I really do feel like it strengthened my hair”

Brightness/Shine/Glow6%

“Lots of shine”

Value For Money6%

“Its super affordable”

Weight Light4%

“Perfect weight oil and shine”

Oily/Greasy4%

“Its not too oily, smells heavenly without being overpowering and keeps my hair strong and healthy”

Moist/Dry3%

“feels hydrated”

Hair Styling3%

“I love using this after I style my hair”

What buyers complain about

Value For Money17%

“Not worth the price”

Smell16%

“strong odor”

Oily/Greasy8%

“Kind of Oily”

Hair Related4%

“Did not work on my hair”

Moist/Dry3%

“not dry”

Thickness2%

“the bottle I got was super thick”

Texture/Consistency-Overall2%

“The consistency is different”

Size-Overall2%

“Looks a lot bigger than what it is”

Suitability Short Hair2%

“Did not work on my hair”

Adhesion/Stickiness2%

“Very sticky”

Top return reasons

Smell18%

Oily/Greasy13%

Functionality-Overall11%

Advertised Vs Actual Product10%

Value For Money7%

Size-Overall6%

Suitability Short Hair6%

Product Condition5%

Moist/Dry3%

Damage/Burn Hair2%

Common questions

Is kerastase hair oil profitable to sell on Amazon United States?: The niche generates $4.5M/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -5.3%. Flapen's verdict: Worth a look (51/100).
How competitive is the kerastase hair oil niche?: 2 brands and 5 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in kerastase hair oil?: Top complaints mined from reviews: Value For Money, Smell, Oily/Greasy. The return rate is 0.7%.
When does demand for kerastase hair oil peak?: Demand peaks in Jan–Dec; the busiest month runs 1.9× the quietest.
What does it cost to enter the kerastase hair oil niche?: Listings span $9.99–$58.50; the average listing price is $36.27 (sweet spot $15–$100). The average incumbent carries 7,272 reviews — the moat a new listing must climb.

kerastase hair oil

kerastase hair oil market data

Competition & brand share

Demand & seasonality

Top kerastase hair oil search terms

Top kerastase hair oil products on Amazon

Top sellers

Newest

Trending

What buyers say about kerastase hair oil

What buyers love

What buyers complain about

Top return reasons

Common questions

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