Is kerastase genesis serum profitable to sell on Amazon United States?

The niche generates $1.5M/yr across 13 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -26.6%. Flapen's verdict: Skip it (46/100).

How competitive is the kerastase genesis serum niche?

5 brands and 55 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in kerastase genesis serum?

Top complaints mined from reviews: Smell, Value For Money, Hair Related. The return rate is 1.0%.

When does demand for kerastase genesis serum peak?

Demand peaks in Jan–Feb–Mar–Apr–Jun; the busiest month runs 7.6× the quietest.

What does it cost to enter the kerastase genesis serum niche?

Listings span $7.12–$76.69; the average listing price is $34.70 (sweet spot $15–$100). The average incumbent carries 4,837 reviews — the moat a new listing must climb.

kerastase genesis serum

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$34.70

avg listing price — sweet spot $15–$100

Market size

Great$1.5M

$1.5M/yr · 1.6M searches

Price range

Great$7.12–$76.69

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Review moat

Bad4,836.77

avg incumbent reviews — the moat a new listing must climb

Competition

Bad76%

top-5 click share — a locked-up shelf

Growth

Bad-26.6%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, kerastase genesis serum is a $1.5M/yr Amazon United States market (1.6M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Mar–Apr–Jun. Verdict: Skip it — 46/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

kerastase genesis serum market data

Units sold / yr: 50K–60K; avg 3,000–4,000/product
Revenue / yr: $1.7M–$2.1M; units × avg price
Conversion rate: 2.8%
Avg BSR: #38
Page quality: 0%
Prime: 100%
Sponsored: 69%
Out of stock: 0.0%
Avg brand age: 47 months
Avg seller age: 137 days

Competition & brand share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

KÉRASTASE77%
L'Oreal Paris11%
The Ordinary6%
Pantene3%
NIOXIN3%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -26.6% search growth over the last 90 days.

Peak months: Jan, Feb, Mar, Apr, Jun · busiest ÷ quietest = 7.6×

Open Trend

Top kerastase genesis serum search terms

kerastase genesis serum532K/yr -35.5%5.9% conv.
loreal elvive growth booster236K/yr -23.2%0.4% conv.
kerastase genesis160K/yr -5.3%2.6% conv.
aminexil126K/yr -25.2%0.3% conv.
elvive growth booster85K/yr -33.5%0.5% conv.
aminexil hair serum61K/yr -27.1%0.4% conv.
loreal growth booster51K/yr -13.1%0.5% conv.
loreal elvive caida resist aminexil31K/yr +13.5%0.1% conv.
kerastase hair growth serum28K/yr +6.2%4.8% conv.
loreal aminexil22K/yr -10.4%0.1% conv.

All search terms

Top kerastase genesis serum products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Kerastase Genesis Hair Serum - Daily Strengthening Treatment for Weak Hair Silicone-Free Anti-Breakage Nourishes and Reinforces Hair Serum Fortifiant 1 Fl Oz

KÉRASTASE$32.894.5★2,345 rev

Kerastase Genesis Hair Serum - Prevents Hair Fall from Brushing Strengthens Weak Hair Enriched with Ginger & Caffeine 97% Less Breakage 3.04 Fl Oz

KÉRASTASE$62.974.5★2,345 rev

The Ordinary Multi-Peptide Serum for Hair Density Peptide-Powered Formula for Thicker Fuller Looking Hair 2 Fl Oz

The Ordinary$22.564.1★1,488 rev

Kerastase Magic Night Hair Serum Set with Genesis Anti-Hair Fall Serum and Nutritive 8H Overnight Serum Hair Care Gift Set to Strengthen Nourish and Reduce Break age 2-Piece Set

KÉRASTASE$76.694.5★63 rev

Kerastase Nutritive 8H Magic Night Serum - Overnight Treatment for Dry Hair Enhances Shine Anti-Frizz With Plant-Based Proteins

KÉRASTASE$58.504.6★9,312 rev

Newest

by launch date

Kerastase Magic Night Hair Serum Set with Genesis Anti-Hair Fall Serum and Nutritive 8H Overnight Serum Hair Care Gift Set to Strengthen Nourish and Reduce Break age 2-Piece Set

KÉRASTASE$76.6963 rev

3mo ago

Kerastase Genesis Hair Serum - Daily Strengthening Treatment for Weak Hair Silicone-Free Anti-Breakage Nourishes and Reinforces Hair Serum Fortifiant 1 Fl Oz

KÉRASTASE$32.892,345 rev

4mo ago

Pantene Abundant & Strong Daily Scalp Serum Strengthens Scalps Hold on Roots 2 oz

Pantene$18.58380 rev

5mo ago

LOreal Paris Elvive Hyaluron + Pure Oil Erasing Scalp Serum with Salicylic Acid For Oily Hair 3.45 Fl Oz

L'Oreal Paris$10.79445 rev

1y ago

Nioxin Hair Fall Defense Intensive Daily Leave-In Hair Treatment | With Niacinamide Caffeine Lauric Acid and Sandalore | For Thicker Stronger Hair | 2.3 Fl Oz.

NIOXIN$39.81888 rev

3y ago

What buyers say about kerastase genesis serum

What buyers praise and complain about, mined from review topics.

What buyers love

Smell22%

“Great scent”

Hair Growth10%

“This product has really strengthened my hair”

Quality-Overall10%

“Excellent product”

Soft Feel10%

“Softens my hair”

Value For Money5%

“Worth it”

Moist/Dry5%

“It is moisturizing”

Suitability Straight Hair3%

“Wonderful hair”

Oily/Greasy3%

“Doesnt feel oily, goes on easy and feels good”

Weight Light2%

“Easy to use and lightweight”

Hair Styling2%

“Awesome this gave my hair so much volume”

What buyers complain about

Smell16%

“unpleasant smell”

Value For Money10%

“Expensive”

Hair Related8%

“Did not work on my hair”

Oily/Greasy7%

“too oily”

Functionality-Overall5%

“Ineffective”

Moist/Dry4%

“Not hydrating”

Allergies4%

“Caused major itching”

Suitability Short Hair2%

“it doesn't work with my hair”

Damage/Burn Hair2%

“Made my hair fall out”

Size-Overall1%

“The bottle itself is such larger than I thought”

Top return reasons

Smell18%

Functionality-Overall12%

Advertised Vs Actual Product9%

Oily/Greasy8%

Value For Money7%

Suitability Short Hair7%

Product Condition6%