kerastase genesis
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$23.54avg listing price — sweet spot $15–$100
Market size
Great$1.7M$1.7M/yr · 1.3M searches
Price range
Great$7.12–$62.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,407.83avg incumbent reviews — the moat a new listing must climb
Competition
Bad81%top-5 click share — a locked-up shelf
Growth
Bad-37.0%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, kerastase genesis is a $1.7M/yr Amazon United States market (1.3M searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jul–Aug–Oct–Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
kerastase genesis market data
- Units sold / yr
- 40K–50K
- avg 2,000–2,500/product
- Revenue / yr
- $942K–$1.2M
- units × avg price
- Conversion rate
- 5.4%
- Avg BSR
- #59
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 75%
- Out of stock
- 2.0%
- Avg brand age
- 48 months
- Avg seller age
- 129 days
Competition & brand share
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
62
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
0%
- Pantene75%
- L'Oreal Paris10%
- The Ordinary6%
- VICHY5%
- KÉRASTASE3%
- DR.FORHAIR2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -37.0% search growth over the last 90 days.Peak months: Jul, Aug, Oct, Nov, Dec · busiest ÷ quietest = 6.0×
Top kerastase genesis search terms
- pantene abundant and strong355K/yr
- loreal elvive growth booster236K/yr
- aminexil126K/yr
- elvive growth booster85K/yr
- aminexil hair serum61K/yr
- loreal growth booster51K/yr
- loreal elvive caida resist aminexil31K/yr
- pantene serum42K/yr
- pantene abundant and strong serum48K/yr
- vichy dercos aminexil36K/yr
Top kerastase genesis products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pantene Abundant & Strong Daily Scalp Serum Strengthens Scalps Hold on Roots 2 oz
Pantene$18.584.5★380 rev
Pantene Abundant & Strong 3-Piece Regimen with B5 Complex + Niacinamide Shampoo (13.5 oz) Conditioner (8 oz) Serum (2 oz) for Hair Loss Thinning Anti-Breakage Volume - Grows Healthier
Pantene$44.824.4★1,174 rev
Pantene Abundant & Strong Shampoo Strengthens Scalps Hold on Hair Roots 13.5 oz
Pantene$13.364.4★1,097 rev
Pantene Abundant & Strong Conditioner Strengthens Hair from Root to Tip 8 oz
Pantene$13.274.4★332 rev
The Ordinary Multi-Peptide Serum for Hair Density Peptide-Powered Formula for Thicker Fuller Looking Hair 2 Fl Oz
The Ordinary$22.564.1★1,488 rev
Newest
by launch date
Dr.FORHAIR Folligen Thickening Scalp Serum 1.7 oz | Biotin Density Serum for Thicker Fuller-Looking Hair | Peptide Scalp Treatment | Korean Haircare
DR.FORHAIR$32.2627 rev
Pantene Abundant & Strong Daily Scalp Serum Strengthens Scalps Hold on Roots 2 oz
Pantene$18.58380 rev
Pantene Abundant & Strong Shampoo Strengthens Scalps Hold on Hair Roots 13.5 oz
Pantene$13.361,097 rev
Pantene Abundant & Strong Conditioner Strengthens Hair from Root to Tip 8 oz
Pantene$13.27332 rev
Pantene Abundant & Strong 3-Piece Regimen with B5 Complex + Niacinamide Shampoo (13.5 oz) Conditioner (8 oz) Serum (2 oz) for Hair Loss Thinning Anti-Breakage Volume - Grows Healthier
Pantene$44.821,174 rev
Trending
90-day click momentumDr.FORHAIR Folligen Thickening Scalp Serum 1.7 oz | Biotin Density Serum for Thicker Fuller-Looking Hair | Peptide Scalp Treatment | Korean Haircare
DR.FORHAIR$32.264.5★
Pantene Abundant & Strong Daily Scalp Serum Strengthens Scalps Hold on Roots 2 oz
Pantene$18.584.5★
Pantene Abundant & Strong Conditioner Strengthens Hair from Root to Tip 8 oz
Pantene$13.274.4★
Pantene Abundant & Strong Shampoo Strengthens Scalps Hold on Hair Roots 13.5 oz
Pantene$13.364.4★
Dercos Collagen Peptide 17 Ultra-Repairing Treatment 150ml Anti Hair Fall Pre-Shampoo Bond Repair Hair Treatment Strengthens Reduces Breakage Preps & Protects
VICHY$28.694.4★
What buyers say about kerastase genesis
What buyers praise and complain about, mined from review topics.What buyers love
“Good Scent”
“Helps with hair loss”
“My hair is soft”
“Excellent product”
“Worth it”
“Helps with hydration”
“perfect for my hair type”
“Hair looks great”
“Doesnt feel oily, goes on easy and feels good”
“Easy to use and lightweight”
What buyers complain about
“Scent is too strong”
“it doesn't work with my hair”
“Made my hair oily”
“Expensive”
“Not effective”
“it made mine itchy”
“No moisture”
“Does not work on My hair”
“Dried my hair out like crazy”
“Would not recommend for people with light colored hair”
Top return reasons
Common questions
- Is kerastase genesis profitable to sell on Amazon United States?
- The niche generates $1.7M/yr across 12 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is -37.0%. Flapen's verdict: Skip it (49/100).
- How competitive is the kerastase genesis niche?
- 6 brands and 62 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in kerastase genesis?
- Top complaints mined from reviews: Smell, Hair Related, Oily/Greasy. The return rate is 0.9%.
- When does demand for kerastase genesis peak?
- Demand peaks in Jul–Aug–Oct–Nov–Dec; the busiest month runs 6.0× the quietest.
- What does it cost to enter the kerastase genesis niche?
- Listings span $7.12–$62.97; the average listing price is $23.54 (sweet spot $15–$100). The average incumbent carries 3,408 reviews — the moat a new listing must climb.