kerastase elixir ultime
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Incredible$39.32avg listing price — sweet spot $15–$100
Price range
Incredible$20.31–$58.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Market size
Okay$184K$184K/yr · 74K searches
Review moat
Bad6,723.75avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-14.9%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, kerastase elixir ultime is a $184K/yr Amazon United States market (74K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Skip it — 38/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
kerastase elixir ultime market data
- Units sold / yr
- 4K–5K
- avg 500–750/product
- Revenue / yr
- $157K–$197K
- units × avg price
- Conversion rate
- 6.3%
- Avg BSR
- #19
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 50%
- Out of stock
- 0.0%
- Avg brand age
- 73 months
- Avg seller age
- 143 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 rising
Sellers
20
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- KÉRASTASE97%
- L'Oreal Paris3%
Demand & seasonality
Weekly Amazon search volume, last 66 weeks — -14.9% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.5×
Top kerastase elixir ultime search terms
- kerastase elixir ultime61K/yr
- kerastase oleo relax oil5K/yr
- kerastase ultime elixir4K/yr
- elixir ultime kerastase1K/yr
- elixir ultime refillable hydrating hair oil2K/yr
- kerastase hair elixir2K/yr
Top kerastase elixir ultime products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 4 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kerastase Elixir Ultime Refillable Hair Oil - Hydrates & Smoothes Frizz Adds Shine With Wild Camellia Nourishes & Strengthens Hair For All Hair Types
KÉRASTASE$58.204.6★5,576 rev
Kerastase Elixir Ultime Refillable Hair Oil - Hydrates & Smoothes Frizz Adds Shine With Wild Camellia Nourishes & Strengthens Hair 1.01 Fl Oz Travel Size
KÉRASTASE$30.974.6★5,576 rev
Kerastase Elixir Ultime Refillable Hair Oil - Hydrates & Smoothes Frizz Adds Shine With Wild Camellia Nourishes & Strengthens Hair 2.53 Fl Oz Refill
KÉRASTASE$47.824.6★5,576 rev
LOral Paris Elvive Extraordinary Oil Miracle Hair Serum Intense Nourishment Up to 6x more Shine up to 230 heat protection suitable for all hair types 100ml
L'Oreal Paris$20.314.7★10,167 rev
Newest
by launch dateKerastase Elixir Ultime Refillable Hair Oil - Hydrates & Smoothes Frizz Adds Shine With Wild Camellia Nourishes & Strengthens Hair For All Hair Types
KÉRASTASE$58.205,576 rev
Kerastase Elixir Ultime Refillable Hair Oil - Hydrates & Smoothes Frizz Adds Shine With Wild Camellia Nourishes & Strengthens Hair 1.01 Fl Oz Travel Size
KÉRASTASE$30.975,576 rev
Kerastase Elixir Ultime Refillable Hair Oil - Hydrates & Smoothes Frizz Adds Shine With Wild Camellia Nourishes & Strengthens Hair 2.53 Fl Oz Refill
KÉRASTASE$47.825,576 rev
LOral Paris Elvive Extraordinary Oil Miracle Hair Serum Intense Nourishment Up to 6x more Shine up to 230 heat protection suitable for all hair types 100ml
L'Oreal Paris$20.3110,167 rev
Trending
90-day click momentumKerastase Elixir Ultime Refillable Hair Oil - Hydrates & Smoothes Frizz Adds Shine With Wild Camellia Nourishes & Strengthens Hair 1.01 Fl Oz Travel Size
KÉRASTASE$30.974.6★
Kerastase Elixir Ultime Refillable Hair Oil - Hydrates & Smoothes Frizz Adds Shine With Wild Camellia Nourishes & Strengthens Hair For All Hair Types
KÉRASTASE$58.204.6★
Kerastase Elixir Ultime Refillable Hair Oil - Hydrates & Smoothes Frizz Adds Shine With Wild Camellia Nourishes & Strengthens Hair 2.53 Fl Oz Refill
KÉRASTASE$47.824.6★
LOral Paris Elvive Extraordinary Oil Miracle Hair Serum Intense Nourishment Up to 6x more Shine up to 230 heat protection suitable for all hair types 100ml
L'Oreal Paris$20.314.7★
What buyers say about kerastase elixir ultime
What buyers praise and complain about, mined from review topics.What buyers love
“Smells amazing”
“Really great quality hair product”
“Hair felt soft”
“So hydrating and smells amazing”
“Good for the price”
“Makes hair shine”
“It doesn't leave hair greasy or oily”
“It has made my hair so soft, shiny, healthy, and easily manageable”
“GOOD FOR HAIR”
“Lightweight and leaves hair feeling soft and healthy”
What buyers complain about
“Awful scent”
“Too expensive”
“Made my hair too greasy”
“clearly used”
“Every Olaplex product made my hair fall out”
“Nothing miracle or moisturizing about it”
“Does not provide body or shine”
“I must not have read the description well enough”
“Left my hair kinda sticky for my hair”
“The oil has a different formula after the pandemic”
Top return reasons
Common questions
- Is kerastase elixir ultime profitable to sell on Amazon United States?
- The niche generates $184K/yr across 4 tracked products. 90-day search growth is -14.9%. Flapen's verdict: Skip it (38/100).
- How competitive is the kerastase elixir ultime niche?
- 2 brands and 20 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in kerastase elixir ultime?
- Top complaints mined from reviews: Smell, Value For Money, Oily/Greasy. The return rate is 0.2%.
- When does demand for kerastase elixir ultime peak?
- Demand peaks in Nov; the busiest month runs 1.5× the quietest.
- What does it cost to enter the kerastase elixir ultime niche?
- Listings span $20.31–$58.20; the average listing price is $39.32 (sweet spot $15–$100). The average incumbent carries 6,724 reviews — the moat a new listing must climb.