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Kerastase Blond Absolu

Maybe

Prices already span $26.81–$71.69, with room to position. But the top 5 brands take 100% of clicks, so Kerastase Blond Absolu is a Maybe.

Flapen Score
54
54 / 100
Top 22% of 10,978 Beauty & Personal Care niches · +6 vs the category median of 48
Market size
$337K/yr77K searches / yr
90-day growth
+60.6%search demand this quarter
Competition
73%top-5 click share · 1 brands · 3 sellers

Flapen Score

Kerastase Blond Absolu against its category

The dotted line is the Beauty & Personal Care average. Past it, Kerastase Blond Absolu is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kerastase Blond Absolu market on Amazon at a glance

Shoppers on Amazon United States searched for Kerastase Blond Absolu 77K times last year and spent an estimated $337K. One brand takes every click. Demand peaks in Jun–Jul. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 8.0% of those searches ended in a purchase.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.0% of those searches ended in a purchase. Searches in the last 90 days moved +60.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $337K a year.

Searches, last 12 months
77K
Growth, 90 days vs prior 90
+60.6%
Conversion, latest week
8.0%
Market size, estimated
$337Ka year
Peak month
June1.5× the quietest month
Top search term
kerastase blond absolu41K searches a year

02 · Price

A sale here is worth $54.49.

Listings sell for $54.49 on average, from $26.81 to $71.69. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $54.49 that is $14K to $27K a year per listing.

Average price
$54.49inside the $15 to $100 sweet spot
Price range
$26.81–$71.69
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$14K–$27K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

18% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #192 within Serums. It carries 4,717 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
18%
Prime listings
100%
Out of stock, average day
15.4%
Average rank
#192in Serums
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
4,717per listing
Listings tracked
11

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
64 months

Products

Top Kerastase Blond Absolu products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

1 falling

Sellers

3

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

Kerastase Blond Absolu search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 1.5×

Search terms

Top Kerastase Blond Absolu search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kerastase blond absolu41K/yr
  • kerastase blonde17K/yr
  • kerastase blond10K/yr
  • kerastase purple5K/yr
  • kerastase hair products blonde4K/yr

Reviews and returns

What reviews say buyers love and hate about Kerastase Blond Absolu

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Smell”
14%of negative reviews mention “Value For Money”
1.1%of orders come back
“Expensive”
A buyer, on “Value For Money”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Kerastase Blond Absolu questions

Answered from the same tracked data.