Kerastase
Kerastase clears our launch bar: a $36.0M/yr market growing +101.8% this quarter with returns at 1.1%.
Flapen Score
Top 2% of 10,978 Beauty & Personal Care niches · +20 vs the category median of 48
Is Kerastase profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Kerastase is a $36.0M/yr Amazon United States market (10.9M searches/yr). The top 5 brands hold 100% of demand. Verdict: Launch it — 68/100.
Kerastase: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Yes. Search demand moved +101.8% over the last 90 days and 6.8% of searches end in a purchase.
$36.0M
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 25 products
Top Kerastase products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Kerastase Genesis Hair Serum - Daily Strengthening Treatment for Weak Hair Silicone-Free Anti-Breakage Nourishes and Reinforces Hair Serum Fortifiant 1 Fl Oz
- Price
- $32.89
- Rating
- 4.5/5
- Reviews
- 2,345
- Age
- 4mo ago
Kerastase Nutritive 8H Magic Night Serum - Overnight Treatment for Dry Hair Enhances Shine Anti-Frizz With Plant-Based Proteins
- Price
- $58.50
- Rating
- 4.6/5
- Reviews
- 9,312
- Age
- 3y ago
Kerastase Nutritive 8H Magic Night Serum - Overnight Treatment for Dry Hair Enhances Shine With Plant-Based Proteins 1.01 Fl Oz Travel Size
- Price
- $30.96
- Rating
- 4.6/5
- Reviews
- 9,312
- Age
- 1y ago
Kerastase Elixir Ultime Refillable Hair Oil - Hydrates & Smoothes Frizz Adds Shine With Wild Camellia Nourishes & Strengthens Hair 1.01 Fl Oz Travel Size
- Price
- $30.97
- Rating
- 4.6/5
- Reviews
- 5,576
- Age
- 2y ago
Kerastase Genesis Hair Serum - Prevents Hair Fall from Brushing Strengthens Weak Hair Enriched with Ginger & Caffeine 97% Less Breakage 3.04 Fl Oz
- Price
- $62.97
- Rating
- 4.5/5
- Reviews
- 2,345
- Age
- 6y ago
Trending
90-day click momentum
Kerastase Magic Night Hair Serum Set with Genesis Anti-Hair Fall Serum and Nutritive 8H Overnight Serum Hair Care Gift Set to Strengthen Nourish and Reduce Break age 2-Piece Set
- Price
- $76.69
- Rating
- 4.5/5
- Reviews
- 63
- Age
- 3mo ago
KRASTASE Gloss Absolu Anti-Frizz Styling Cream for Thick Frizzy Hair for Shine & Smoothness with Hyaluronic Acid Silicone-Free Formula 8.4 Fl Oz
- Price
- $49.59
- Rating
- 4.2/5
- Reviews
- 235
- Age
- 6mo ago
KRASTASE Chronologiste Overnight Youth Serum Anti-Aging Night Serum Infused with Hyaluronic Acid & Abyssine Hydrates Plumps & Restores Shine 90ml
- Price
- $64.44
- Rating
- 4.2/5
- Reviews
- 147
- Age
- 4mo ago
K18 Leave-In Molecular Repair Hair Mask - Peptide Hair Treatment Mask for Bleach Color Chemical + Heat Damaged Strands - Immediate + Lasting Damage Reversal in 4 Minutes (0.5 Fl oz)
- Price
- $28.75
- Rating
- 4.3/5
- Reviews
- 30,288
- Age
- 4y ago
Kerastase Genesis Hair Serum - Daily Strengthening Treatment for Weak Hair Silicone-Free Anti-Breakage Nourishes and Reinforces Hair Serum Fortifiant 1 Fl Oz
- Price
- $32.89
- Rating
- 4.5/5
- Reviews
- 2,345
- Age
- 4mo ago
Newest
by launch dateKerastase Magic Night Hair Serum Set with Genesis Anti-Hair Fall Serum and Nutritive 8H Overnight Serum Hair Care Gift Set to Strengthen Nourish and Reduce Break age 2-Piece Set
- Price
- $76.69
- Rating
- 4.5/5
- Reviews
- 63
- Age
- 3mo ago
KRASTASE Chronologiste Overnight Youth Serum Anti-Aging Night Serum Infused with Hyaluronic Acid & Abyssine Hydrates Plumps & Restores Shine 90ml
- Price
- $64.44
- Rating
- 4.2/5
- Reviews
- 147
- Age
- 4mo ago
Kerastase Genesis Hair Serum - Daily Strengthening Treatment for Weak Hair Silicone-Free Anti-Breakage Nourishes and Reinforces Hair Serum Fortifiant 1 Fl Oz
- Price
- $32.89
- Rating
- 4.5/5
- Reviews
- 2,345
- Age
- 4mo ago
KRASTASE Gloss Absolu Anti-Frizz Styling Cream for Thick Frizzy Hair for Shine & Smoothness with Hyaluronic Acid Silicone-Free Formula 8.4 Fl Oz
- Price
- $49.59
- Rating
- 4.2/5
- Reviews
- 235
- Age
- 6mo ago
Kerastase Gloss Absolu Glaze Drops Anti-Frizz Hair Oil - Adds gloss and shine nourishes and hydrates hair with Hyaluronic Acid and Glycolic Acid For All Hair Types
- Price
- $37.64
- Rating
- 4.6/5
- Reviews
- 2,570
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
Brands
2 rising
Sellers
6
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
51%
Top 20: 95%
Open market
0%
- KÉRASTASE99%
- K181%
Kerastase demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.7×
Top Kerastase search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- kerastase3.0M/yr
- kerastase hair products2.1M/yr
- kerastase gloss absolu134K/yr
- keratase60K/yr
- kerastase gloss48K/yr
- krastase45K/yr
- kerastase glaze drops48K/yr
- kerastase gloss absolu anti frizz17K/yr
- kerastase anti frizz24K/yr
- keraste22K/yr
What reviews say buyers love and hate about Kerastase
What buyers mention most, as a share of all reviews.
What buyers love
74% of reviews“The fragrance is lovely”
“Leaves my hair soft”
“Excellent hair product”
“helped the hair growth”
“Its super affordable”
What buyers complain about
64% of reviews“So expensive”
“No fragrance - hair feels”
“At first the tiny bottle seemed way too small”
“not well moisturizing”
“Did not work on my hair”
Kerastase return rate & reasons
Why buyers send it back, as a share of all return requests.
1.1%
Return rate
29%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Kerastase questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
