Is kerastase profitable to sell on Amazon United States?

The niche generates $36.0M/yr across 25 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +101.8%. Flapen's verdict: Launch it (68/100).

How competitive is the kerastase niche?

2 brands and 6 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in kerastase?

Top complaints mined from reviews: Value For Money, Smell, Size-Overall. The return rate is 1.1%.

When does demand for kerastase peak?

Demand is steady year-round — the busiest month runs 1.7× the quietest.

What does it cost to enter the kerastase niche?

Listings span $26.35–$76.69; the average listing price is $48.08 (sweet spot $15–$100). The average incumbent carries 5,149 reviews — the moat a new listing must climb.

kerastase

Launch it

A $36.0M/yr market growing +101.8% this quarter with returns at 1.1% — clears our launch bar.

Market size

Incredible$36.0M

$36.0M/yr · 10.9M searches

Price range

Incredible$26.35–$76.69

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$48.08

avg listing price — sweet spot $15–$100

Returns

Great1.1%

return rate — above 6% kills the launch gate

Growth

Great+101.8%

90-day search growth — must beat 0% to launch

Conversion

Good6.8%

search→purchase rate — share of searches ending in a sale

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad5,148.84

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, kerastase is a $36.0M/yr Amazon United States market (10.9M searches/yr). The top 5 brands hold 100% of demand. Verdict: Launch it — 68/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

Market data

Units sold / yr: 400K–500K; avg 12,500–15,000/product
Revenue / yr: $19.2M–$24.0M; units × avg price
Launch success: —; 4 of 4 new (360d)
Conversion rate: 6.8%
Avg BSR: #80
Page quality: 0%
Prime: 100%
Sponsored: 60%
Out of stock: 0.0%
Avg brand age: 63 months
Avg seller age: 134 days

Competition

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

2 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

51%

Top 20: 95%

Open market

KÉRASTASE99%
K181%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +101.8% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.7×

Open Trend

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 25 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Kerastase Genesis Hair Serum - Daily Strengthening Treatment for Weak Hair Silicone-Free Anti-Breakage Nourishes and Reinforces Hair Serum Fortifiant 1 Fl Oz

KÉRASTASE$32.894.5★2,345 rev

Kerastase Nutritive 8H Magic Night Serum - Overnight Treatment for Dry Hair Enhances Shine Anti-Frizz With Plant-Based Proteins

KÉRASTASE$58.504.6★9,312 rev

Kerastase Nutritive 8H Magic Night Serum - Overnight Treatment for Dry Hair Enhances Shine With Plant-Based Proteins 1.01 Fl Oz Travel Size

KÉRASTASE$30.964.6★9,312 rev

Kerastase Elixir Ultime Refillable Hair Oil - Hydrates & Smoothes Frizz Adds Shine With Wild Camellia Nourishes & Strengthens Hair 1.01 Fl Oz Travel Size

KÉRASTASE$30.974.6★5,576 rev

Kerastase Genesis Hair Serum - Prevents Hair Fall from Brushing Strengthens Weak Hair Enriched with Ginger & Caffeine 97% Less Breakage 3.04 Fl Oz

KÉRASTASE$62.974.5★2,345 rev

Newest

by launch date

Kerastase Magic Night Hair Serum Set with Genesis Anti-Hair Fall Serum and Nutritive 8H Overnight Serum Hair Care Gift Set to Strengthen Nourish and Reduce Break age 2-Piece Set

KÉRASTASE$76.6963 rev

3mo ago

KRASTASE Chronologiste Overnight Youth Serum Anti-Aging Night Serum Infused with Hyaluronic Acid & Abyssine Hydrates Plumps & Restores Shine 90ml

KÉRASTASE$64.44147 rev

4mo ago

Kerastase Genesis Hair Serum - Daily Strengthening Treatment for Weak Hair Silicone-Free Anti-Breakage Nourishes and Reinforces Hair Serum Fortifiant 1 Fl Oz

KÉRASTASE$32.892,345 rev

4mo ago

KRASTASE Gloss Absolu Anti-Frizz Styling Cream for Thick Frizzy Hair for Shine & Smoothness with Hyaluronic Acid Silicone-Free Formula 8.4 Fl Oz

KÉRASTASE$49.59235 rev

6mo ago

Kerastase Gloss Absolu Glaze Drops Anti-Frizz Hair Oil - Adds gloss and shine nourishes and hydrates hair with Hyaluronic Acid and Glycolic Acid For All Hair Types

KÉRASTASE$37.642,570 rev

1y ago

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Smell18%

“The fragrance is lovely”

Soft Feel13%

“Leaves my hair soft”

Quality-Overall12%

“Excellent hair product”

Hair Growth8%

“helped the hair growth”

Value For Money7%

“Its super affordable”

Moist/Dry4%

“less dry”

Hair Styling4%

“Great for styling”

Suitability Straight Hair4%

“Its the best for the hair”

Brightness/Shine/Glow3%

“Soft and shiny”

Oily/Greasy2%

“Its not too oily, smells heavenly without being overpowering and keeps my hair strong and healthy”

What buyers complain about

Value For Money25%

“So expensive”

Smell10%

“No fragrance - hair feels”

Size-Overall9%

“At first the tiny bottle seemed way too small”

Moist/Dry5%

“not well moisturizing”

Hair Related4%

“Did not work on my hair”

Functionality-Overall4%

“does not work as it claims”

Oily/Greasy2%

“Leaves hair greasy”

Suitability Short Hair2%

“Maybe not for shorter hair”

Damage/Burn Hair2%

“This product damaged my hair”

Advertised Vs Actual Product1%

“Totally misleading”

Top return reasons

Size-Overall15%

Smell14%

Functionality-Overall13%

Advertised Vs Actual Product10%

Value For Money8%

Suitability Short Hair6%

Moist/Dry6%

Product Condition5%

Damage/Burn Hair4%

Oily/Greasy3%

Common questions

Is kerastase profitable to sell on Amazon United States?: The niche generates $36.0M/yr across 25 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +101.8%. Flapen's verdict: Launch it (68/100).
How competitive is the kerastase niche?: 2 brands and 6 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in kerastase?: Top complaints mined from reviews: Value For Money, Smell, Size-Overall. The return rate is 1.1%.
When does demand for kerastase peak?: Demand is steady year-round — the busiest month runs 1.7× the quietest.
What does it cost to enter the kerastase niche?: Listings span $26.35–$76.69; the average listing price is $48.08 (sweet spot $15–$100). The average incumbent carries 5,149 reviews — the moat a new listing must climb.

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kerastase

Market data

Competition

Demand & seasonality

Product shelf

Top sellers

Newest

Trending

Reviews

What buyers love

What buyers complain about

Top return reasons

Common questions

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