Skip to content

Kerastase

Pass

Kerastase scores 68 out of 100, a Pass. Shoppers spend an estimated $36.0M a year here, search demand grew +101.8% this quarter, and an estimated 1.1% of orders come back.

Filters Trending
Flapen Score
68
68 / 100
Top 2% of 10,978 Beauty & Personal Care niches · +20 vs the category median of 48
Market size
$36.0M/yr10.9M searches / yr
90-day growth
+101.8%search demand this quarter
Competition
51%top-5 click share · 2 brands · 6 sellers

Flapen Score

Kerastase against its category

The dotted line is the Beauty & Personal Care average. Past it, Kerastase is stronger. Inside it, weaker.

68Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kerastase market on Amazon at a glance

Shoppers on Amazon United States searched for Kerastase 10.9M times last year and spent an estimated $36.0M. All 2 brands take every click. Flapen scores it 68 out of 100, a Pass.

01 · Demand

An estimated 6.8% of those searches ended in a purchase.

Shoppers searched for this 10.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved +101.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36.0M a year.

Searches, last 12 months
10.9M
Growth, 90 days vs prior 90
+101.8%
Conversion, latest week
6.8%
Market size, estimated
$36.0Ma year
Peak month
July1.7× the quietest month
Top search term
kerastase3.0M searches a year

02 · Price

A sale here is worth $48.08.

Listings sell for $48.08 on average, from $26.35 to $76.69. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 12,500 to 15,000 of them. At $48.08 that is $601K to $721K a year per listing.

Average price
$48.08inside the $15 to $100 sweet spot
Price range
$26.35–$76.69
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
400K–500K
Units per listing a year
12,500–15,000
Revenue per listing a year
$601K–$721K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #80 within Hair Loss Products. It carries 5,149 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#80in Hair Loss Products
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
5,149per listing
Listings tracked
25

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
63 months

Products

Top Kerastase products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

2 rising

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

51%

Top 20: 95%

Open market

0%

  • Brand 199%
  • Brand 21%

Demand

Kerastase search demand

Weekly searches over the year, seasonality beneath. Pick a range.

300K200KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Kerastase search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kerastase3.0M/yr
  • kerastase hair products2.1M/yr
  • kerastase gloss absolu134K/yr
  • keratase60K/yr
  • kerastase gloss48K/yr
  • krastase45K/yr
  • kerastase glaze drops48K/yr
  • kerastase gloss absolu anti frizz17K/yr
  • kerastase anti frizz24K/yr
  • keraste22K/yr

Reviews and returns

What reviews say buyers love and hate about Kerastase

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Smell”
25%of negative reviews mention “Value For Money”
1.1%of orders come back
“So expensive”
A buyer, on “Value For Money”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Kerastase questions

Answered from the same tracked data.