Kerastase
PassKerastase scores 68 out of 100, a Pass. Shoppers spend an estimated $36.0M a year here, search demand grew +101.8% this quarter, and an estimated 1.1% of orders come back.
- Flapen Score
- 68 / 100Top 2% of 10,978 Beauty & Personal Care niches · +20 vs the category median of 4868
- Market size
- $36.0M/yr10.9M searches / yr
- 90-day growth
- +101.8%search demand this quarter
- Competition
- 51%top-5 click share · 2 brands · 6 sellers
Flapen Score
Kerastase against its category
The dotted line is the Beauty & Personal Care average. Past it, Kerastase is stronger. Inside it, weaker.
Market
The Kerastase market on Amazon at a glance
Shoppers on Amazon United States searched for Kerastase 10.9M times last year and spent an estimated $36.0M. All 2 brands take every click. Flapen scores it 68 out of 100, a Pass.
01 · Demand
An estimated 6.8% of those searches ended in a purchase.
Shoppers searched for this 10.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved +101.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36.0M a year.
- Searches, last 12 months
- 10.9M
- Growth, 90 days vs prior 90
- +101.8%
- Conversion, latest week
- 6.8%
- Market size, estimated
- $36.0Ma year
- Peak month
- July1.7× the quietest month
- Top search term
- kerastase3.0M searches a year
02 · Price
A sale here is worth $48.08.
Listings sell for $48.08 on average, from $26.35 to $76.69. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 12,500 to 15,000 of them. At $48.08 that is $601K to $721K a year per listing.
- Average price
- $48.08inside the $15 to $100 sweet spot
- Price range
- $26.35–$76.69
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 400K–500K
- Units per listing a year
- 12,500–15,000
- Revenue per listing a year
- $601K–$721K
- Returns
- 1.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #80 within Hair Loss Products. It carries 5,149 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #80in Hair Loss Products
- Average rating
- 4.53 starsAmazon United States average 4.42 stars
- Average reviews
- 5,149per listing
- Listings tracked
- 25
04 · Newcomers
4 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Kerastase products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Kerastase Genesis Hair Serum - Daily Strengthening Treatment for Weak Hair Silicone-Free Anti-Breakage Nourishes and Reinforces Hair Serum Fortifiant 1 Fl Oz
- Price
- $32.89
- Rating
- 4.5/5
- Reviews
- 2,345
- Age
- 4mo ago

Kerastase Nutritive 8H Magic Night Serum - Overnight Treatment for Dry Hair Enhances Shine Anti-Frizz With Plant-Based Proteins
- Price
- $58.50
- Rating
- 4.6/5
- Reviews
- 9,312
- Age
- 3y ago

Kerastase Nutritive 8H Magic Night Serum - Overnight Treatment for Dry Hair Enhances Shine With Plant-Based Proteins 1.01 Fl Oz Travel Size
- Price
- $30.96
- Rating
- 4.6/5
- Reviews
- 9,312
- Age
- 1y ago

Kerastase Elixir Ultime Refillable Hair Oil - Hydrates & Smoothes Frizz Adds Shine With Wild Camellia Nourishes & Strengthens Hair 1.01 Fl Oz Travel Size
- Price
- $30.97
- Rating
- 4.6/5
- Reviews
- 5,576
- Age
- 2y ago

Kerastase Genesis Hair Serum - Prevents Hair Fall from Brushing Strengthens Weak Hair Enriched with Ginger & Caffeine 97% Less Breakage 3.04 Fl Oz
- Price
- $62.97
- Rating
- 4.5/5
- Reviews
- 2,345
- Age
- 6y ago
Trending
estimated 90-day click momentum
Kerastase Magic Night Hair Serum Set with Genesis Anti-Hair Fall Serum and Nutritive 8H Overnight Serum Hair Care Gift Set to Strengthen Nourish and Reduce Break age 2-Piece Set
- Price
- $76.69
- Rating
- 4.5/5
- Reviews
- 63
- Age
- 3mo ago

KRASTASE Gloss Absolu Anti-Frizz Styling Cream for Thick Frizzy Hair for Shine & Smoothness with Hyaluronic Acid Silicone-Free Formula 8.4 Fl Oz
- Price
- $49.59
- Rating
- 4.2/5
- Reviews
- 235
- Age
- 6mo ago

KRASTASE Chronologiste Overnight Youth Serum Anti-Aging Night Serum Infused with Hyaluronic Acid & Abyssine Hydrates Plumps & Restores Shine 90ml
- Price
- $64.44
- Rating
- 4.2/5
- Reviews
- 147
- Age
- 4mo ago

K18 Leave-In Molecular Repair Hair Mask - Peptide Hair Treatment Mask for Bleach Color Chemical + Heat Damaged Strands - Immediate + Lasting Damage Reversal in 4 Minutes (0.5 Fl oz)
- Price
- $28.75
- Rating
- 4.3/5
- Reviews
- 30,288
- Age
- 4y ago

Kerastase Genesis Hair Serum - Daily Strengthening Treatment for Weak Hair Silicone-Free Anti-Breakage Nourishes and Reinforces Hair Serum Fortifiant 1 Fl Oz
- Price
- $32.89
- Rating
- 4.5/5
- Reviews
- 2,345
- Age
- 4mo ago
Newest
by launch date
Kerastase Magic Night Hair Serum Set with Genesis Anti-Hair Fall Serum and Nutritive 8H Overnight Serum Hair Care Gift Set to Strengthen Nourish and Reduce Break age 2-Piece Set
- Price
- $76.69
- Rating
- 4.5/5
- Reviews
- 63
- Age
- 3mo ago

KRASTASE Chronologiste Overnight Youth Serum Anti-Aging Night Serum Infused with Hyaluronic Acid & Abyssine Hydrates Plumps & Restores Shine 90ml
- Price
- $64.44
- Rating
- 4.2/5
- Reviews
- 147
- Age
- 4mo ago

Kerastase Genesis Hair Serum - Daily Strengthening Treatment for Weak Hair Silicone-Free Anti-Breakage Nourishes and Reinforces Hair Serum Fortifiant 1 Fl Oz
- Price
- $32.89
- Rating
- 4.5/5
- Reviews
- 2,345
- Age
- 4mo ago

KRASTASE Gloss Absolu Anti-Frizz Styling Cream for Thick Frizzy Hair for Shine & Smoothness with Hyaluronic Acid Silicone-Free Formula 8.4 Fl Oz
- Price
- $49.59
- Rating
- 4.2/5
- Reviews
- 235
- Age
- 6mo ago

Kerastase Gloss Absolu Glaze Drops Anti-Frizz Hair Oil - Adds gloss and shine nourishes and hydrates hair with Hyaluronic Acid and Glycolic Acid For All Hair Types
- Price
- $37.64
- Rating
- 4.6/5
- Reviews
- 2,570
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
2 rising
Sellers
6
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
51%
Top 20: 95%
Open market
0%
- KÉRASTASE99%
- K181%
Demand
Kerastase search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.7×
Search terms
Top Kerastase search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- kerastase3.0M/yr
- kerastase hair products2.1M/yr
- kerastase gloss absolu134K/yr
- keratase60K/yr
- kerastase gloss48K/yr
- krastase45K/yr
- kerastase glaze drops48K/yr
- kerastase gloss absolu anti frizz17K/yr
- kerastase anti frizz24K/yr
- keraste22K/yr
Reviews and returns
What reviews say buyers love and hate about Kerastase
We read the reviews and the return reasons for every product selling here.
“So expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kerastase questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









