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54

kerasilk

Worth a look

Shows low returns (0.9%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 15Growth 51Conversion 40Competition 61Returns 96Price range 95Avg price 95Brand share 0Review moat 91Quality gap 75

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Incredible$36.99

avg listing price — sweet spot $15–$100

Price range

Incredible$15.14–$68.38

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great183.69

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Growth

Good+21.6%

90-day search growth — must beat 0% to launch

Conversion

Okay3.2%

search→purchase rate — share of searches ending in a sale

Market size

Bad$59K

$59K/yr · 50K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, kerasilk is a $59K/yr Amazon United States market (50K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 54/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

kerasilk market data

Units sold / yr
3K–4K
avg 0–100/product
Revenue / yr
$111K–$148K
units × avg price
Conversion rate
3.2%
Avg BSR
#1,342
Page quality
0%
Prime
100%
Sponsored
96%
Out of stock
0.0%
Avg brand age
91 months
Avg seller age
163 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

1 falling

Sellers

3

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

49%

Top 20: 93%

Open market

0%

  • Kerasilk100%
  • Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +21.6% search growth over the last 90 days.
2K1KPrime Day '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Top kerasilk search terms

  • kerasilk24K/yr
  • kerasilk hair products18K/yr
  • goldwell kerasilk5K/yr
  • goldwell kerasilk control2K/yr
All search terms

Top kerasilk products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$2K6%$4K9%$5K12%$7K101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about kerasilk

What buyers praise and complain about, mined from review topics.

What buyers love

Suitability Colored Hair15%

“The kerasilk conditioner is excellent very good for hair”

Value For Money13%

“I think it is worth the money”

Smell10%

“I like the way it smells”

Suitability Straight Hair10%

“the best for my fine hair”

Hair Styling10%

“It gives my curls some extra protection from frizzies, and shine”

Ease Of Use8%

“Super easy to use”

Quality-Overall8%

“Overall this product is amazing quality”

Ease Of Application6%

“This product applies easily in the shower”

Suitability Curly Hair5%

“This spray keeps my hair from frizzing”

Advertised Vs Actual Product5%

“Exactly what I hoped it would do”

What buyers complain about

Value For Money19%

“too expensive”

Color13%

“Didnt protect my color”

Charging6%

“It stopped working within two months no longer will it charge”

Quality-Overall6%

“This product is a piece of junk”

Suitability Short Hair6%

“It left my hair feeling a little straw-like”

Size-Overall6%

“container is small”

Side Effects6%

“the symptoms kept coming back”

Smell6%

“Strong fragrance and chemicals made me feel unwell”

Oily/Greasy6%

“Leaves hair looking and feeling greasy”

Moist/Dry3%

“fine dry and breaks easily”

Top return reasons

Size-Overall16%
Advertised Vs Actual Product11%
Functionality-Overall10%
Smell10%
Moist/Dry10%
Product Condition6%
Oily/Greasy5%
Value For Money5%
Adhesion/Stickiness5%
Brightness/Shine/Glow5%

Common questions

Is kerasilk profitable to sell on Amazon United States?
The niche generates $59K/yr across 26 tracked products. 90-day search growth is +21.6%. Flapen's verdict: Worth a look (54/100).
How competitive is the kerasilk niche?
1 brands and 3 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in kerasilk?
Top complaints mined from reviews: Value For Money, Color, Charging. The return rate is 0.9%.
When does demand for kerasilk peak?
Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the kerasilk niche?
Listings span $15.14–$68.38; the average listing price is $36.99 (sweet spot $15–$100). The average incumbent carries 184 reviews — the moat a new listing must climb.