Is Kerasilk profitable to sell on Amazon United States?

Flapen scores Kerasilk 54 out of 100 on Amazon United States, a Maybe. Shoppers spend $59K a year across 26 tracked products. Search demand grew +21.6% in the last 90 days.

How competitive is the Kerasilk niche on Amazon United States?

1 brands and 3 sellers compete in Kerasilk on Amazon United States. The top 5 Kerasilk products take 49% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Kerasilk?

Kerasilk buyers on Amazon United States complain most about Value For Money, Color, and Charging. An estimated 0.9% of orders come back.

When does demand for Kerasilk peak?

Search demand for Kerasilk on Amazon United States is steady all year. The busiest month runs 1.5× the quietest.

What does it cost to enter the Kerasilk niche?

Kerasilk sells for $36.99 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $15.14 to $68.38. The average product has 184 reviews, the count a new listing must catch up to.

Kerasilk

Maybe

An estimated 0.9% of orders come back. But the top 5 brands take 100% of clicks, so Kerasilk is a Maybe.

Flapen Score: 54
54 / 100Top 22% of 10,978 Beauty & Personal Care niches · +6 vs the category median of 48
Market size: $59K/yr50K searches / yr
90-day growth: +21.6%search demand this quarter
Competition: 49%top-5 click share · 1 brands · 3 sellers

Flapen Score

Kerasilk against its category

The dotted line is the Beauty & Personal Care average. Past it, Kerasilk is stronger. Inside it, weaker.

54Maybe

This niche Category average

See the method

Market

The Kerasilk market on Amazon at a glance

Shoppers on Amazon United States searched for Kerasilk 50K times last year and spent an estimated $59K. One brand takes every click. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved +21.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $59K a year.

Searches, last 12 months: 50K
Growth, 90 days vs prior 90: +21.6%
Conversion, latest week: 3.2%
Market size, estimated: $59Ka year
Peak month: July1.5× the quietest month
Top search term: kerasilk24K searches a year

02 · Price

A sale here is worth $36.99.

Listings sell for $36.99 on average, from $15.14 to $68.38. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $36.99 that is $0 to $4K a year per listing.

Average price: $36.99inside the $15 to $100 sweet spot
Price range: $15.14–$68.38
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 3K–4K
Units per listing a year: 0–100
Revenue per listing a year: $0–$4K
Returns: 0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,342 within Hair Masks. It carries 184 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings: 96%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #1,342in Hair Masks
Average rating: 4.30 starsAmazon United States average 4.42 stars
Average reviews: 184per listing
Listings tracked: 26

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 91 months on average, so the names here are established.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 91 months

Products

Top Kerasilk products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

1 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

49%

Top 20: 93%

Open market

Brand 1100%
Open — no brand owns it (0%)

Demand

Kerasilk search demand

Weekly searches over the year, seasonality beneath. Pick a range.

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Kerasilk search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

kerasilk24K/yr +12.7%5.0% conv.
kerasilk hair products18K/yr +11.6%6.8% conv.
goldwell kerasilk5K/yr +61.8%0.8% conv.
goldwell kerasilk control2K/yr +147.3%1.3% conv.

Reviews and returns

What reviews say buyers love and hate about Kerasilk

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Suitability Colored Hair”

19%of negative reviews mention “Value For Money”

0.9%of orders come back

“too expensive”

A buyer, on “Value For Money”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

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FAQ

Common Kerasilk questions

Answered from the same tracked data.

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