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Kerasilk

Maybe

Returns run at only 0.9% of orders. But the top 5 brands take 100% of clicks, so Kerasilk is a Maybe.

Flapen Score
54
54 / 100
Top 22% of 10,978 Beauty & Personal Care niches · +6 vs the category median of 48
Market size
$59K/yr50K searches / yr
90-day growth
+21.6%search demand this quarter
Competition
49%top-5 click share · 1 brands · 3 sellers

Flapen Score

Kerasilk against its category

The dotted line is the Beauty & Personal Care average. Past it, Kerasilk is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kerasilk market on Amazon at a glance

Kerasilk is a $59K a year market on Amazon United States, with 50K searches a year. The top 5 brands take 100% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

Demand comes close.

Shoppers search 50K times a year and 3.2% buy. Search demand moved +21.6% in 90 days, so the market is growing into its $59K a year.

Search volume
50K
Search growth, 90 days
+21.6%
Conversion
3.2%
Market size
$59K

02 · Money

The money is thin.

Shoppers bought 3K to 4K units at $36.99 on average, 0 to 100 per product. Units times price is $111K to $148K a year.

Units sold
3K–4K
Units per product
0–100
Average price
$36.99
Units × price
$111K–$148K

03 · Shelf

Brands here are established.

The average listing ranks #1,342. 100% of listings ship Prime. 96% of the shelf is sponsored, so budget for ads. The average listing is out of stock 0.0% of the time. The average brand has sold here for 91 months.

Average BSR
#1,342
Prime
100%
Sponsored
96%
Out of stock
0.0%
Average brand age
91 months

Products

Top Kerasilk products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

$0$2K$4K$5K$7K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 falling

Sellers

3

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

49%

Top 20: 93%

Open market

0%

  • Kerasilk100%
  • Open — no brand owns it (0%)

Demand

Kerasilk search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KPrime Day '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Kerasilk search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kerasilk24K/yr
  • kerasilk hair products18K/yr
  • goldwell kerasilk5K/yr
  • goldwell kerasilk control2K/yr

Reviews and returns

What reviews say buyers love and hate about Kerasilk

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money19%−0.08

too expensive

Meh, not worth the price

I would not pay high end prices for this

Color13%−0.11

Didnt protect my color

Charging6%−0.06

It stopped working within two months no longer will it charge

Quality-Overall6%

This product is a piece of junk

Suitability Short Hair6%−0.06

It left my hair feeling a little straw-like

Love

Suitability Colored Hair15%+1.09

The kerasilk conditioner is excellent very good for hair

Good for color treated hair

Value For Money13%−0.08

I think it is worth the money

it has been well worth it

Smell10%+0.21

I like the way it smells

It smells really good yet is not overwhelming

Suitability Straight Hair10%+0.70

the best for my fine hair

Hair Styling10%+0.70

It gives my curls some extra protection from frizzies, and shine

Return

0.9% Return rate 33% Fixable by listing

Size-Overall16%▂▄▂▅█▆

container is small

Advertised Vs Actual Product11%█▃▂▃▃▂
Functionality-Overall10%▁▁▃█▁▅
Smell10%▂█▁▄▁▄

Strong fragrance and chemicals made me feel unwell

the scent lingered

Moist/Dry10%▁▁█▁█▃

fine dry and breaks easily

FAQ

Common Kerasilk questions

Answered from the same tracked data.