kenra working spray 14
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great$22.62avg listing price — sweet spot $15–$100
Price range
Great$11.23–$48.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Growth
Good+24.8%90-day search growth — must beat 0% to launch
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad5,625avg incumbent reviews — the moat a new listing must climb
Market size
Bad$85K$85K/yr · 60K searches
Competition
Bad88%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, kenra working spray 14 is a $85K/yr Amazon United States market (60K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May. Verdict: Skip it — 45/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
kenra working spray 14 market data
- Units sold / yr
- 8K–10K
- avg 500–750/product
- Revenue / yr
- $181K–$226K
- units × avg price
- Conversion rate
- 6.3%
- Avg BSR
- #483
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 75%
- Out of stock
- 0.0%
- Avg brand age
- 110 months
- Avg seller age
- 153 days
Competition & brand share
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
47
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
88%
Top 20: 100%
Open market
0%
- Kenra72%
- TRESemmé14%
- Kristin Ess8%
- Nexxus6%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — +24.8% search growth over the last 90 days.Peak months: May · busiest ÷ quietest = 2.0×
Top kenra working spray 14 search terms
- kristin ess hairspray20K/yr
- workable hairspray6K/yr
- kenra working spray6K/yr
- kristin ess ultra fine workable hairspray4K/yr
- kristin ess hair spray5K/yr
- working hairspray5K/yr
- kristin ess workable hairspray5K/yr
- kenra working spray 144K/yr
- kenra 14 working hairspray3K/yr
- working spray for hair3K/yr
Top kenra working spray 14 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kenra Professional Platinum Working Spray 14 50% | Flexible Hold Hairspray | Fast-Drying Non-Sticky | Creates Volume & Texture | Leaves Hair With Frizz-Free Shine | All Hair Types | 10 oz
Kenra$25.114.7★2,475 rev
TRESemm Workable Hairspray 1 ct A-LIST Collection for Brushable + Customizable Hold Developed Safe for All Hair Types 8.5 Oz
TRESemmé$11.234.5★369 rev
Kenra Professional Platinum Working Spray 14 80% | Flexible Hold Hairspray | Fast-Drying Non-Sticky | Creates Volume & Texture | Leaves Hair With Frizz-Free Shine | All Hair Types | 10 oz
Kenra$25.444.7★2,475 rev
Nexxus Styling Spray Comb Thru Finish Flexible Hold Hairspray Powered by STYLEPROTECT Technology 10 oz
Nexxus$14.044.4★11,598 rev
Kenra Professional Volume Spray 25 50% | Super Hold Finishing & Styling Hairspray | Flake-free & Fast-drying | Wind & Humidity Resistance | All Hair Types | 10 oz
Kenra$20.444.6★18,945 rev
Newest
by launch dateTRESemm Workable Hairspray 1 ct A-LIST Collection for Brushable + Customizable Hold Developed Safe for All Hair Types 8.5 Oz
TRESemmé$11.23369 rev
Kristin Ess Dry Heat Protectant Spray - Blow Dry Frizz Control + Shine Enhancing - Anti Humidity Thermal Heat Protectant Spray - Repair + Protect Hair Up to 450 Degrees - Fresh Pear Fragrance (5 oz)
Kristin Ess$13.56120 rev
Kristin Ess Hair Ultra Fine Workable Hairspray with Heat Protectant - Buildable + Flexible Hold Style Control Brushable Texture Hair Spray Hair Styling Product 6.7 oz. (Pack of 3)
Kristin Ess$48.4010 rev
Kenra Professional Platinum Working Spray 14 50% | Flexible Hold Hairspray | Fast-Drying Non-Sticky | Creates Volume & Texture | Leaves Hair With Frizz-Free Shine | All Hair Types | 10 oz
Kenra$25.112,475 rev
Kenra Platinum Dry Texture Spray 6 | Defining Styler | Increases Fullness | Absorbs Oils & Impurities | Ultra-Lightweight Non-Drying Formulation | All Hair Types | 5.3 oz
Kenra$22.759,008 rev
Trending
90-day click momentumTRESemm Workable Hairspray 1 ct A-LIST Collection for Brushable + Customizable Hold Developed Safe for All Hair Types 8.5 Oz
TRESemmé$11.234.5★
Kristin Ess Hair Ultra Fine Workable Hairspray with Heat Protectant - Buildable + Flexible Hold Style Control Brushable Texture Hair Spray Hair Styling Product 6.7 oz. (Pack of 3)
Kristin Ess$48.404.3★
Kristin Ess Dry Heat Protectant Spray - Blow Dry Frizz Control + Shine Enhancing - Anti Humidity Thermal Heat Protectant Spray - Repair + Protect Hair Up to 450 Degrees - Fresh Pear Fragrance (5 oz)
Kristin Ess$13.564.0★
Kenra Platinum Dry Texture Spray 6 | Defining Styler | Increases Fullness | Absorbs Oils & Impurities | Ultra-Lightweight Non-Drying Formulation | All Hair Types | 5.3 oz
Kenra$22.754.4★
Kenra Professional Platinum Working Spray 14 50% | Flexible Hold Hairspray | Fast-Drying Non-Sticky | Creates Volume & Texture | Leaves Hair With Frizz-Free Shine | All Hair Types | 10 oz
Kenra$25.114.7★
What buyers say about kenra working spray 14
What buyers praise and complain about, mined from review topics.What buyers love
“Great smell”
“Excellent product”
“I get great body, soft curl retention and I can actually do a bit of styling to my curls”
“Good value”
“Lightweight & adds volume”
“No stickiness, No flakes”
“It's soft”
“I love that its easily brushable”
“holds great”
“Hair Spray Good For Your Hair”
What buyers complain about
“Awful Smell”
“this definitely makes my hair just awful”
“Not worth the price”
“Didnt work”
“Too hard to use”
“would flake and get sticky”
“No quality control”
“Does not Hold”
“makes a huge mess”
“Not as described”
Common questions
- Is kenra working spray 14 profitable to sell on Amazon United States?
- The niche generates $85K/yr across 8 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +24.8%. Flapen's verdict: Skip it (45/100).
- How competitive is the kenra working spray 14 niche?
- 4 brands and 47 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in kenra working spray 14?
- Top complaints mined from reviews: Smell, Hair Related, Value For Money. The return rate is 0.0%.
- When does demand for kenra working spray 14 peak?
- Demand peaks in May; the busiest month runs 2.0× the quietest.
- What does it cost to enter the kenra working spray 14 niche?
- Listings span $11.23–$48.40; the average listing price is $22.62 (sweet spot $15–$100). The average incumbent carries 5,625 reviews — the moat a new listing must climb.