Kenra Silkening Mist

Shoppers searched for this 317K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -29.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $338K a year.

Searches, last 12 months

317K

Growth, 90 days vs prior 90

-29.4%

Conversion, latest week

7.2%

Market size, estimated

$338Ka year

Peak month

June6.5× the quietest month

Top search term

femme silkening mist88K searches a year

Listings sell for $14.73 on average, from $6.42 to $28.86. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At $14.73 that is $11K to $15K a year per listing.

Average price

$14.73under the $15 to $100 sweet spot

Price range

$6.42–$28.86

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

750–1,000

Revenue per listing a year

$11K–$15K

Returns

0.6%of orders · Amazon United States median 2.1%

73% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #344 within Hair Sprays. It carries 18,439 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings

73%

Prime listings

93%

Out of stock, average day

3.3%

Average rank

#344in Hair Sprays

Average rating

4.37 starsAmazon United States average 4.42 stars

Average reviews

18,439per listing

Listings tracked

15

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

75 months