kenra shampoo
Worth a lookShows searches that convert (17.3% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible17.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$42.73avg listing price — sweet spot $15–$100
Price range
Incredible$15.71–$61.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+101.6%90-day search growth — must beat 0% to launch
Market size
Good$802K$802K/yr · 109K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,081avg incumbent reviews — the moat a new listing must climb
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, kenra shampoo is a $802K/yr Amazon United States market (109K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Apr–Oct–Nov–Dec. Verdict: Worth a look — 60/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
kenra shampoo market data
- Units sold / yr
- 15K–20K
- avg 3,000–4,000/product
- Revenue / yr
- $641K–$855K
- units × avg price
- Conversion rate
- 17.3%
- Avg BSR
- #54
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 79 months
- Avg seller age
- 147 days
Competition & brand share
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 flat
Sellers
4
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
97%
Top 20: 100%
Open market
0%
- OUAI100%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +101.6% search growth over the last 90 days.Peak months: Jan, Apr, Oct, Nov, Dec · busiest ÷ quietest = 4.4×
Top kenra shampoo products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
OUAI Fine Hair Shampoo - Biotin Thickening Shampoo for Flat Thin Hair - Volumizing & Strengthening Keratin & Chia Seed Oil for Women & Men - Lightweight Color-Safe Sulfate Free 10 Oz
OUAI$31.004.5★3,878 rev
OUAI Fine Shampoo and Conditioner Set - Sulfate Free Shampoo and Conditioner for Women & Men - Made with Keratin Marshmallow Root Shea Butter & Avocado Oil - Free of Parabens & Phthalates (10 Fl Oz)
OUAI$61.044.4★6,916 rev
OUAI Fine Hair Shampoo - Biotin Thickening Shampoo for Flat Thin Hair - Volumizing & Strengthening Keratin & Chia Seed Oil for Women & Men - Lightweight Color-Safe Sulfate Free Refill 32 Oz
OUAI$59.874.8★454 rev
OUAI Fine Hair Shampoo - Travel Size Biotin Thickening Shampoo for Flat Thin Hair - Volumizing & Strengthening Keratin & Chia Seed Oil for Women & Men - Lightweight Color-Safe Sulfate Free 3 Oz
OUAI$15.714.3★246 rev
OUAI Fine Hair Shampoo & Conditioner Set Travel Size - Volumizing Shampoo & Conditioner - With Strengthening Keratin Biotin & Chia Seed Oil - Sulfate Paraben & Phthalate Free (3 Oz)
OUAI$27.534.4★6,916 rev
Newest
by launch dateOUAI Fine Hair Shampoo & Conditioner Set Travel Size - Volumizing Shampoo & Conditioner - With Strengthening Keratin Biotin & Chia Seed Oil - Sulfate Paraben & Phthalate Free (3 Oz)
OUAI$27.536,916 rev
OUAI Fine Hair Shampoo - Travel Size Biotin Thickening Shampoo for Flat Thin Hair - Volumizing & Strengthening Keratin & Chia Seed Oil for Women & Men - Lightweight Color-Safe Sulfate Free 3 Oz
OUAI$15.71246 rev
OUAI Detox Shampoo & Fine Hair Conditioner Bundle - Clarifying Shampoo for Build Up Dirt Oil Product and Hard Water & Volumizing Conditioner for Fine Hair (2 Count)
OUAI$61.2176 rev
OUAI Fine Shampoo and Conditioner Set - Sulfate Free Shampoo and Conditioner for Women & Men - Made with Keratin Marshmallow Root Shea Butter & Avocado Oil - Free of Parabens & Phthalates (10 Fl Oz)
OUAI$61.046,916 rev
OUAI Fine Hair Shampoo - Biotin Thickening Shampoo for Flat Thin Hair - Volumizing & Strengthening Keratin & Chia Seed Oil for Women & Men - Lightweight Color-Safe Sulfate Free 10 Oz
OUAI$31.003,878 rev
Trending
90-day click momentumOUAI Detox Shampoo & Fine Hair Conditioner Bundle - Clarifying Shampoo for Build Up Dirt Oil Product and Hard Water & Volumizing Conditioner for Fine Hair (2 Count)
OUAI$61.214.5★
OUAI Fine Hair Shampoo - Biotin Thickening Shampoo for Flat Thin Hair - Volumizing & Strengthening Keratin & Chia Seed Oil for Women & Men - Lightweight Color-Safe Sulfate Free 10 Oz
OUAI$31.004.5★
OUAI Fine Hair Shampoo - Biotin Thickening Shampoo for Flat Thin Hair - Volumizing & Strengthening Keratin & Chia Seed Oil for Women & Men - Lightweight Color-Safe Sulfate Free Refill 32 Oz
OUAI$59.874.8★
OUAI Fine Hair Shampoo & Conditioner Set Travel Size - Volumizing Shampoo & Conditioner - With Strengthening Keratin Biotin & Chia Seed Oil - Sulfate Paraben & Phthalate Free (3 Oz)
OUAI$27.534.4★
OUAI Fine Shampoo and Conditioner Set - Sulfate Free Shampoo and Conditioner for Women & Men - Made with Keratin Marshmallow Root Shea Butter & Avocado Oil - Free of Parabens & Phthalates (10 Fl Oz)
OUAI$61.044.4★
Common questions
- Is kenra shampoo profitable to sell on Amazon United States?
- The niche generates $802K/yr across 6 tracked products. 90-day search growth is +101.6%. Flapen's verdict: Worth a look (60/100).
- How competitive is the kenra shampoo niche?
- 1 brands and 4 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- When does demand for kenra shampoo peak?
- Demand peaks in Jan–Apr–Oct–Nov–Dec; the busiest month runs 4.4× the quietest.
- What does it cost to enter the kenra shampoo niche?
- Listings span $15.71–$61.21; the average listing price is $42.73 (sweet spot $15–$100). The average incumbent carries 3,081 reviews — the moat a new listing must climb.