Is kenra oil profitable to sell on Amazon United States?

The niche generates $75K/yr across 6 tracked products. 90-day search growth is -8.5%. Flapen's verdict: Skip it (37/100).

How competitive is the kenra oil niche?

2 brands and 5 sellers compete. The top 5 products take 98% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in kenra oil?

Top complaints mined from reviews: Smell, Oily/Greasy, Value For Money. The return rate is 1.0%.

When does demand for kenra oil peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the kenra oil niche?

Listings span $18.27–$35.61; the average listing price is $24.15 (sweet spot $15–$100). The average incumbent carries 4,065 reviews — the moat a new listing must climb.

kenra oil

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$24.15

avg listing price — sweet spot $15–$100

Price range

Incredible$18.27–$35.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great7.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad4,065.33

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-8.5%

90-day search growth — must beat 0% to launch

Market size

Bad$75K

$75K/yr · 42K searches

Competition

Bad98%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, kenra oil is a $75K/yr Amazon United States market (42K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

kenra oil market data

Units sold / yr: 4K–5K; avg 500–750/product
Revenue / yr: $97K–$121K; units × avg price
Conversion rate: 7.4%
Avg BSR: #156
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 1.1%
Avg brand age: 73 months
Avg seller age: 165 days

Competition & brand share

The top 5 products capture 98% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

98%

Top 20: 100%

Open market

Kenra98%
VERB2%

Demand & seasonality

Weekly Amazon search volume, last 101 weeks — -8.5% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top kenra oil search terms

kenra hair oil18K/yr -7.6%8.8% conv.
kenra oil13K/yr +1.8%10.2% conv.
kenra moisturizing oil7K/yr -29.1%14.9% conv.
kenra oil serum for hair4K/yr -9.5%10.8% conv.

All search terms

Top kenra oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Kenra Moisturizing Oil | Lightweight Hydrating Oil | All Hair Types | 2.7 fl. Oz

Kenra$18.274.5★1,170 rev

Kenra$25.234.7★772 rev

Kenra Professional Platinum Silkening Gloss | Brilliant Shine Polish | Medium To Coarse Hair | 2 fl. Oz

Kenra$26.724.6★8,546 rev

Kenra Professional Dry Oil Conditioning Mist | Soft-Touch Nourishing Spray | Increases Shine & Softness | All Hair

Kenra$19.604.6★1,236 rev

Kenra Professional Moisturizing Oil | Lightweight Hydrating Oil | All Hair Types | 2.7 fl. Oz (2-Pack)

Kenra$35.614.5★1,170 rev

Newest

by launch date

Kenra Professional Moisturizing Oil | Lightweight Hydrating Oil | All Hair Types | 2.7 fl. Oz (2-Pack)

Kenra$35.611,170 rev

5y ago

Kenra$25.23772 rev

5y ago

Kenra Moisturizing Oil | Lightweight Hydrating Oil | All Hair Types | 2.7 fl. Oz

Kenra$18.271,170 rev

6y ago

Kenra Professional Dry Oil Conditioning Mist | Soft-Touch Nourishing Spray | Increases Shine & Softness | All Hair

Kenra$19.601,236 rev

8y ago

VERB Ghost Oil 2 fl oz- Weightless Hair Oil for Fine to Medium Hair Smooths Frizz Adds Shine No Parabens Gluten or Harmful Sulfates

VERB$19.4711,498 rev

13y ago

What buyers say about kenra oil

What buyers praise and complain about, mined from review topics.

What buyers love

Smell19%

“Fragrance is delightful”

Soft Feel10%

“Soft”

Quality-Overall10%

“A high quality hair oil”

Weight Light8%

“Lightweight and recommended”

Brightness/Shine/Glow6%

“Lots of shine”

Suitability Curly Hair5%

“Perfect oil for curly girl hair routines”

Hair Styling4%

“Flat irons smooth no frizz”

Moist/Dry3%

“Keeps hair moisturized”

Value For Money3%

“Worth the cost”

Oily/Greasy3%

“Makes my hair shiny without looking greasy”

What buyers complain about

Smell16%

“unpleasant scent”

Oily/Greasy12%

“Kind of Oily”

Value For Money8%

“It is expensive”

Moist/Dry7%

“not dry”

Hair Related4%

“Each time i use this hair I get a breakout some where on my scalp”

Suitability Straight Hair3%

“Makes fine hair very frizzy”

Size-Overall3%

“While the package is pretty small”

Suitability Short Hair3%

“Besides that, it does nothing for the hair overall”

Texture/Consistency-Overall3%

“It has a watery consistency”

Thickness2%

“the bottle I got was super thick”

Top return reasons

Oily/Greasy23%

Smell15%

Advertised Vs Actual Product10%

Functionality-Overall9%

Suitability Short Hair7%

Size-Overall5%

Value For Money5%