kenra hairspray
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible16.5%search→purchase rate — share of searches ending in a sale
Avg price
Great$19.58avg listing price — sweet spot $15–$100
Market size
Great$1.3M$1.3M/yr · 414K searches
Price range
Good$9.61–$24.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+12.5%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad5,602.11avg incumbent reviews — the moat a new listing must climb
Competition
Bad85%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, kenra hairspray is a $1.3M/yr Amazon United States market (414K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
kenra hairspray market data
- Units sold / yr
- 60K–80K
- avg 5,000–6,000/product
- Revenue / yr
- $1.2M–$1.6M
- units × avg price
- Conversion rate
- 16.5%
- Avg BSR
- #36
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 89%
- Out of stock
- 0.0%
- Avg brand age
- 109 months
- Avg seller age
- 153 days
Competition & brand share
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 flat
Sellers
5
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
0%
- Kenra81%
- Kenra Professional19%
Demand & seasonality
Weekly Amazon search volume, last 97 weeks — +12.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top kenra hairspray search terms
- kenra hairspray329K/yr
- kenra hair spray44K/yr
- kendra hair spray11K/yr
- kenra finishing spray11K/yr
- kendra hairspray9K/yr
- hair spray kenra6K/yr
- hairspray kenra4K/yr
Top kenra hairspray products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kenra Professional Volume Spray 25 50% | Super Hold Finishing & Styling Hairspray | Flake-free & Fast-drying | Wind & Humidity Resistance | All Hair Types | 10 oz
Kenra$20.444.6★18,945 rev
Kenra Professional Perfect Medium Spray 13 50% | Provides Styling Control Without Stiffness | Medium Hold | Fast-Drying Formulation | High Shine Finish | All Hair Types | 10 oz
Kenra Professional$19.234.5★7,273 rev
Kenra Professional Volume Spray 25 Coastal Breeze 50% | Super Hold Finishing & Styling Hairspray | Flake-free & Fast-drying | Wind & Humidity Resistance | All Hair Types | 10 oz.
Kenra$20.204.6★251 rev
Kenra Ultra Freeze Spray 30 | Ultimate Hold Hairspray | Long-Lasting Ultra-Firm Hold | Fast-Drying Formula | Provides Humidity Resistance | High Shine Flake-Free Finish | All Hair Types | 10 oz
Kenra$20.404.5★3,638 rev
Kenra Professional Volume Spray 25 50% | Super Hold Finishing & Styling Hairspray | Flake-free & Fast-drying | Wind & Humidity Resistance | All Hair Types | Travel 1.5 oz
Kenra$9.614.3★3,549 rev
Newest
by launch dateKenra Professional Volume Spray 25 Coastal Breeze 50% | Super Hold Finishing & Styling Hairspray | Flake-free & Fast-drying | Wind & Humidity Resistance | All Hair Types | 10 oz.
Kenra$20.20251 rev
Kenra Ultra Freeze Spray 30 | Ultimate Hold Hairspray | Long-Lasting Ultra-Firm Hold | Fast-Drying Formula | Provides Humidity Resistance | High Shine Flake-Free Finish | All Hair Types | 10 oz
Kenra$20.403,638 rev
Kenra Platinum Dry Texture Spray 6 | Defining Styler | Increases Fullness | Absorbs Oils & Impurities | Ultra-Lightweight Non-Drying Formulation | All Hair Types | 5.3 oz
Kenra$22.759,008 rev
Kenra Professional Platinum Finishing Spray 10oz
Kenra$24.053,451 rev
Kenra Professional Perfect Medium Spray 13 80% | Provides Styling Control Without Stiffness | Medium Hold | Fast-Drying Formulation | High Shine Finish | All Hair Types | 10 oz
Kenra$19.962,008 rev
Trending
90-day click momentumKenra Professional Volume Spray 25 Coastal Breeze 50% | Super Hold Finishing & Styling Hairspray | Flake-free & Fast-drying | Wind & Humidity Resistance | All Hair Types | 10 oz.
Kenra$20.204.6★
Kenra Platinum Dry Texture Spray 6 | Defining Styler | Increases Fullness | Absorbs Oils & Impurities | Ultra-Lightweight Non-Drying Formulation | All Hair Types | 5.3 oz
Kenra$22.754.4★
Kenra Professional Volume Spray 25 50% | Super Hold Finishing & Styling Hairspray | Flake-free & Fast-drying | Wind & Humidity Resistance | All Hair Types | 10 oz
Kenra$20.444.6★
Kenra Professional Perfect Medium Spray 13 80% | Provides Styling Control Without Stiffness | Medium Hold | Fast-Drying Formulation | High Shine Finish | All Hair Types | 10 oz
Kenra$19.964.5★
Kenra Ultra Freeze Spray 30 | Ultimate Hold Hairspray | Long-Lasting Ultra-Firm Hold | Fast-Drying Formula | Provides Humidity Resistance | High Shine Flake-Free Finish | All Hair Types | 10 oz
Kenra$20.404.5★
What buyers say about kenra hairspray
What buyers praise and complain about, mined from review topics.What buyers love
“Great Scent”
“It holds my hair”
“Reliable products”
“Works great for my fine hair”
“Not Greasy, in fact its drying and isnt sticky to work with when slightly teasing”
“Amazing hold”
“And affordable”
“It helps provide texture”
“I've used for years”
“The taffy is lightweight with super holding”
What buyers complain about
“Awful Smell”
“Overpriced”
“very small container”
“Doesn't work”
“This product did not have an adequate hold for my hair”
“the quality has been worse somehow”
“doesn't last”
“I am disappointed with the hold, too stiff and does not add volume”
“I have short hair”
“Its extremely sticky”
Common questions
- Is kenra hairspray profitable to sell on Amazon United States?
- The niche generates $1.3M/yr across 9 tracked products. 90-day search growth is +12.5%. Flapen's verdict: Worth a look (53/100).
- How competitive is the kenra hairspray niche?
- 2 brands and 5 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in kenra hairspray?
- Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 0.0%.
- When does demand for kenra hairspray peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the kenra hairspray niche?
- Listings span $9.61–$24.05; the average listing price is $19.58 (sweet spot $15–$100). The average incumbent carries 5,602 reviews — the moat a new listing must climb.