Is kenra dry shampoo profitable to sell on Amazon United States?

The niche generates $168K/yr across 7 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -12.9%. Flapen's verdict: Skip it (46/100).

How competitive is the kenra dry shampoo niche?

2 brands and 5 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in kenra dry shampoo?

Top complaints mined from reviews: Value For Money, Smell, Adhesion/Stickiness. The return rate is 0.0%.

When does demand for kenra dry shampoo peak?

Demand peaks in Oct–Dec; the busiest month runs 2.3× the quietest.

What does it cost to enter the kenra dry shampoo niche?

Listings span $9.71–$23.76; the average listing price is $18.85 (sweet spot $15–$100). The average incumbent carries 2,888 reviews — the moat a new listing must climb.

kenra dry shampoo

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible13.8%

search→purchase rate — share of searches ending in a sale

Avg price

Great$18.85

avg listing price — sweet spot $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Price range

Good$9.71–$23.76

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,888.29

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$168K

$168K/yr · 64K searches

Growth

Bad-12.9%

90-day search growth — must beat 0% to launch

Competition

Bad90%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, kenra dry shampoo is a $168K/yr Amazon United States market (64K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Dec. Verdict: Skip it — 46/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

kenra dry shampoo market data

Units sold / yr: 8K–10K; avg 1,000–1,250/product
Revenue / yr: $151K–$189K; units × avg price
Conversion rate: 13.8%
Avg BSR: #121
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 63 months
Avg seller age: 161 days

Competition & brand share

The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

Kenra74%
L'ANGE HAIR26%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -12.9% search growth over the last 90 days.

Peak months: Oct, Dec · busiest ÷ quietest = 2.3×

Open Trend

Top kenra dry shampoo search terms

kenra dry shampoo39K/yr -6.1%13.4% conv.
lange dry shampoo17K/yr -17.6%13.1% conv.
kenra volume dry shampoo3K/yr -20.3%20.8% conv.
lange deja vu dry shampoo2K/yr -39.1%16.4% conv.
lange dry shampoo spray2K/yr -53.3%16.6% conv.
deja vu dry shampoo954/yr -68.8%10.7% conv.
kenra dry shampoo spray479/yr -47.7%15.9% conv.

All search terms

Top kenra dry shampoo products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Kenra$18.314.0★4,922 rev

LANGE HAIR Deja Vu Dry Shampoo for Women - Ideal for All Hair Types Light Oil Absorption Restores Volume & Body Clean Fresh Scent Easy to Blend Texture Shampoo for Women Sulfate & Paraben Free

L'ANGE HAIR$21.154.4★124 rev

LANGE HAIR Style Revival Super Dry Shampoo Spray | Volumizing Spray with No White Residue | Long-Lasting Oil Control with Fresh Scent | Color Safe Dry Shampoo for Women & Men 3 oz

L'ANGE HAIR$19.604.5★214 rev

Kenra$23.764.2★989 rev

Kenra$9.714.0★4,922 rev

Newest

by launch date

L'ANGE HAIR$16.6639 rev

4mo ago

LANGE HAIR Style Revival Super Dry Shampoo Spray | Volumizing Spray with No White Residue | Long-Lasting Oil Control with Fresh Scent | Color Safe Dry Shampoo for Women & Men 3 oz

L'ANGE HAIR$19.60214 rev

1y ago

LANGE HAIR Deja Vu Dry Shampoo for Women - Ideal for All Hair Types Light Oil Absorption Restores Volume & Body Clean Fresh Scent Easy to Blend Texture Shampoo for Women Sulfate & Paraben Free

L'ANGE HAIR$21.15124 rev

1y ago

Kenra$9.714,922 rev

9y ago

Kenra$18.314,922 rev

9y ago

What buyers say about kenra dry shampoo

What buyers praise and complain about, mined from review topics.

What buyers love

Smell16%

“Great Scent”

Suitability Straight Hair10%

“Nice for thin fine hair”

Quality-Overall10%

“I trusted in the many good reviews”

Moist/Dry9%

“I love that it goes on dry hair”

Texture/Consistency-Overall8%

“It helps provide texture”

Efficiency4%

“does a great job”

Hair Styling4%

“It's easy to get a nice curve to my hair”

Value For Money3%

“well worth it”

Oily/Greasy2%

“My hair felt less greasy”

Advertised Vs Actual Product2%

“It lives up to everything it claims”

What buyers complain about

Value For Money10%

“Overpriced”

Smell10%

“This time the product had a strange fishy odor”

Adhesion/Stickiness9%

“All I can say is STICKY”

Hair Related7%

“This stuff makes my hair feel super dirty”

Functionality-Overall6%

“Doesnt do the job”

Oily/Greasy6%

“it starts to look incredibly oily”

Moist/Dry5%

“Left my hair dry”

Suitability Short Hair4%

“This did not work for my hair”

Durability3%

“But the top broke”

Size-Overall3%

“I wish it came in larger sizes”

Top return reasons

Functionality-Overall26%

Advertised Vs Actual Product21%

Motor Power11%

Size-Overall11%

Value For Money11%