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Kenra Dry Shampoo

Fail

The top 5 brands take 100% of clicks, so Kenra Dry Shampoo is a Fail.

Flapen Score
46
46 / 100
Ranks 6,013 of 10,978 Beauty & Personal Care niches · −2 vs the category median of 48
Market size
$168K/yr64K searches / yr
90-day growth
-12.9%search demand this quarter
Competition
90%top-5 click share · 2 brands · 5 sellers

Flapen Score

Kenra Dry Shampoo against its category

The dotted line is the Beauty & Personal Care average. Past it, Kenra Dry Shampoo is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kenra Dry Shampoo market on Amazon at a glance

Shoppers on Amazon United States searched for Kenra Dry Shampoo 64K times last year and spent an estimated $168K. All 2 brands take every click. Demand peaks in Oct–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 13.8% of those searches ended in a purchase.

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.8% of those searches ended in a purchase. Searches in the last 90 days moved -12.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $168K a year.

Searches, last 12 months
64K
Growth, 90 days vs prior 90
-12.9%
Conversion, latest week
13.8%
Market size, estimated
$168Ka year
Peak month
December2.3× the quietest month
Top search term
kenra dry shampoo39K searches a year

02 · Price

A sale here is worth $18.85.

Listings sell for $18.85 on average, from $9.71 to $23.76. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 1,000 to 1,250 of them. At $18.85 that is $19K to $24K a year per listing.

Average price
$18.85inside the $15 to $100 sweet spot
Price range
$9.71–$23.76
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
1,000–1,250
Revenue per listing a year
$19K–$24K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #121 within Dry Shampoos. It carries 2,888 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#121in Dry Shampoos
Average rating
4.26 starsAmazon United States average 4.42 stars
Average reviews
2,888per listing
Listings tracked
7

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
63 months

Products

Top Kenra Dry Shampoo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

Brands

2 flat

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

0%

  • Brand 174%
  • Brand 226%

Demand

Kenra Dry Shampoo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Black Friday '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Kenra Dry Shampoo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kenra dry shampoo39K/yr
  • lange dry shampoo17K/yr
  • kenra volume dry shampoo3K/yr
  • lange deja vu dry shampoo2K/yr
  • lange dry shampoo spray2K/yr
  • deja vu dry shampoo954/yr
  • kenra dry shampoo spray479/yr

Reviews and returns

What reviews say buyers love and hate about Kenra Dry Shampoo

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Smell”
10%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“Overpriced”
A buyer, on “Value For Money”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Kenra Dry Shampoo questions

Answered from the same tracked data.