kenra curl defining creme
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible20.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Incredible$25.35avg listing price — sweet spot $15–$100
Price range
Incredible$18.34–$37.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+26.0%90-day search growth — must beat 0% to launch
Market size
Okay$214K$214K/yr · 42K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad4,034avg incumbent reviews — the moat a new listing must climb
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, kenra curl defining creme is a $214K/yr Amazon United States market (42K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Mar. Verdict: Skip it — 48/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
kenra curl defining creme market data
- Units sold / yr
- 8K–10K
- avg 2,500–3,000/product
- Revenue / yr
- $203K–$254K
- units × avg price
- Conversion rate
- 20.0%
- Avg BSR
- #76
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 67%
- Out of stock
- 0.0%
- Avg brand age
- 77 months
- Avg seller age
- 134 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 flat
Sellers
4
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Kenra100%
Demand & seasonality
Weekly Amazon search volume, last 101 weeks — +26.0% search growth over the last 90 days.Peak months: Jan, Feb, Mar · busiest ÷ quietest = 2.0×
Top kenra curl defining creme search terms
- kenra curl defining creme27K/yr
- kenra curl cream9K/yr
- kenra curl defining cream3K/yr
- kenra curl defining creme 53K/yr
Top kenra curl defining creme products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 3 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kenra Professional Curl Defining Crme 5 | Texture Enhancing Styler | Tames Frizz & Flyaways | Refines and Seperates Curls & Waves | Helps Resist Humidity | Medium To Coarse Hair | 3.4 fl. oz
Kenra$18.344.6★5,285 rev
Kenra Curl Defining Crme 5 | Texture Enhancing Styler | Tames Frizz & Flyaways | Refines and Seperates Curls & Waves | Helps Resist Humidity | Medium To Coarse Hair | 3.4 fl. oz. (2-Pack)
Kenra$37.904.6★5,285 rev
Kenra Professional Curl Glaze Mousse 13 | Curl Control Glaze | Provides Frizz Control & Humidity Resistance | All Hair Types
Kenra$19.824.4★1,532 rev
Newest
by launch dateKenra Curl Defining Crme 5 | Texture Enhancing Styler | Tames Frizz & Flyaways | Refines and Seperates Curls & Waves | Helps Resist Humidity | Medium To Coarse Hair | 3.4 fl. oz. (2-Pack)
Kenra$37.905,285 rev
Kenra Professional Curl Glaze Mousse 13 | Curl Control Glaze | Provides Frizz Control & Humidity Resistance | All Hair Types
Kenra$19.821,532 rev
Kenra Professional Curl Defining Crme 5 | Texture Enhancing Styler | Tames Frizz & Flyaways | Refines and Seperates Curls & Waves | Helps Resist Humidity | Medium To Coarse Hair | 3.4 fl. oz
Kenra$18.345,285 rev
Trending
90-day click momentumKenra Professional Curl Defining Crme 5 | Texture Enhancing Styler | Tames Frizz & Flyaways | Refines and Seperates Curls & Waves | Helps Resist Humidity | Medium To Coarse Hair | 3.4 fl. oz
Kenra$18.344.6★
Kenra Curl Defining Crme 5 | Texture Enhancing Styler | Tames Frizz & Flyaways | Refines and Seperates Curls & Waves | Helps Resist Humidity | Medium To Coarse Hair | 3.4 fl. oz. (2-Pack)
Kenra$37.904.6★
Kenra Professional Curl Glaze Mousse 13 | Curl Control Glaze | Provides Frizz Control & Humidity Resistance | All Hair Types
Kenra$19.824.4★
What buyers say about kenra curl defining creme
What buyers praise and complain about, mined from review topics.What buyers love
“Love this it's a great cream for curly hair”
“Great product”
“Keeps shine, curls and smells great”
“Great value for a really good product”
“Does what says”
“Love my curls”
“Holds curl”
“It is easy to use”
“I found that they were just as well as long as they were a stronghold brand”
“My hairs super soft”
What buyers complain about
“Newer formula made cheaper. like everything else these days”
“makes your more curly I have wavy hair so I wasnt a huge fan of this product the texture felt like I was just putting conditioner in my hair didnt give it much body or fullness”
“This leaves a flaky residue on the hair”
“makes your more curly I have wavy hair so I wasnt a huge fan of this product the texture felt like I was just putting conditioner in my hair didnt give it much body or fullness”
Top return reasons
Common questions
- Is kenra curl defining creme profitable to sell on Amazon United States?
- The niche generates $214K/yr across 3 tracked products. 90-day search growth is +26.0%. Flapen's verdict: Skip it (48/100).
- How competitive is the kenra curl defining creme niche?
- 1 brands and 4 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in kenra curl defining creme?
- Top complaints mined from reviews: Value For Money, Texture/Consistency-Overall, Damage/Burn Hair. The return rate is 0.5%.
- When does demand for kenra curl defining creme peak?
- Demand peaks in Jan–Feb–Mar; the busiest month runs 2.0× the quietest.
- What does it cost to enter the kenra curl defining creme niche?
- Listings span $18.34–$37.90; the average listing price is $25.35 (sweet spot $15–$100). The average incumbent carries 4,034 reviews — the moat a new listing must climb.