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Kenra Conditioner

Maybe

An estimated 0.7% of orders come back. But the top 5 brands take 100% of clicks, so Kenra Conditioner is a Maybe.

Flapen Score
55
55 / 100
Top 19% of 10,978 Beauty & Personal Care niches · +7 vs the category median of 48
Market size
$182K/yr48K searches / yr
90-day growth
+34.9%search demand this quarter
Competition
66%top-5 click share · 1 brands · 2 sellers

Flapen Score

Kenra Conditioner against its category

The dotted line is the Beauty & Personal Care average. Past it, Kenra Conditioner is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kenra Conditioner market on Amazon at a glance

Shoppers on Amazon United States searched for Kenra Conditioner 48K times last year and spent an estimated $182K. One brand takes every click. Demand peaks in Jul. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 14.1% of those searches ended in a purchase.

Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.1% of those searches ended in a purchase. Searches in the last 90 days moved +34.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $182K a year.

Searches, last 12 months
48K
Growth, 90 days vs prior 90
+34.9%
Conversion, latest week
14.1%
Market size, estimated
$182Ka year
Peak month
July1.6× the quietest month
Top search term
kenra conditioner37K searches a year

02 · Price

A sale here is worth $27.03.

Listings sell for $27.03 on average, from $16.06 to $46.18. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $27.03 that is $7K to $14K a year per listing.

Average price
$27.03inside the $15 to $100 sweet spot
Price range
$16.06–$46.18
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$7K–$14K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #697 within Conditioners. It carries 1,133 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
100%
Out of stock, average day
6.3%
Average rank
#697in Conditioners
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
1,133per listing
Listings tracked
15

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 85 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
85 months

Products

Top Kenra Conditioner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

1 flat

Sellers

2

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

0%

  • Brand 1100%
  • Open — no brand owns it (0%)

Demand

Kenra Conditioner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.6×

Search terms

Top Kenra Conditioner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kenra conditioner37K/yr
  • kenra conditioner for color treated hair5K/yr
  • kenra conditioner moisturizing2K/yr
  • kenra clarifying conditioner2K/yr
  • kenra moisturizing conditioner2K/yr

Reviews and returns

What reviews say buyers love and hate about Kenra Conditioner

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Smell”
8%of negative reviews mention “Thickness”
0.7%of orders come back
“it is so hard to find something to thicken it without weighing it down”
A buyer, on “Thickness”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Kenra Conditioner questions

Answered from the same tracked data.