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Kenra Blow Dry Spray

Maybe

An estimated 0.2% of orders come back. But the top 5 brands take 100% of clicks, so Kenra Blow Dry Spray is a Maybe.

Flapen Score
59
59 / 100
Top 10% of 10,978 Beauty & Personal Care niches · +11 vs the category median of 48
Market size
$4.4M/yr2.1M searches / yr
90-day growth
+28.2%search demand this quarter
Competition
67%top-5 click share · 2 brands · 5 sellers

Flapen Score

Kenra Blow Dry Spray against its category

The dotted line is the Beauty & Personal Care average. Past it, Kenra Blow Dry Spray is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kenra Blow Dry Spray market on Amazon at a glance

Shoppers on Amazon United States searched for Kenra Blow Dry Spray 2.1M times last year and spent an estimated $4.4M. All 2 brands take every click. Demand peaks in Jun–Oct. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 9.3% of those searches ended in a purchase.

Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.3% of those searches ended in a purchase. Searches in the last 90 days moved +28.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.4M a year.

Searches, last 12 months
2.1M
Growth, 90 days vs prior 90
+28.2%
Conversion, latest week
9.3%
Market size, estimated
$4.4Ma year
Peak month
June1.8× the quietest month
Top search term
kenra631K searches a year

02 · Price

A sale here is worth $22.50.

Listings sell for $22.50 on average, from $15.30 to $37.53. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 10,000 to 12,500 of them. At $22.50 that is $225K to $281K a year per listing.

Average price
$22.50inside the $15 to $100 sweet spot
Price range
$15.30–$37.53
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
150K–200K
Units per listing a year
10,000–12,500
Revenue per listing a year
$225K–$281K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #21 within Styling Treatments. It carries 11,610 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#21in Styling Treatments
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
11,610per listing
Listings tracked
15

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
72 months

Products

Top Kenra Blow Dry Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

2 flat

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

0%

  • Brand 198%
  • Brand 22%
  • Open — no brand owns it (0%)

Demand

Kenra Blow Dry Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Oct · busiest ÷ quietest = 1.8×

Search terms

Top Kenra Blow Dry Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kenra631K/yr
  • kenra blow dry spray489K/yr
  • kenra hair products294K/yr
  • kendra hair care179K/yr
  • kenra heat protection spray141K/yr
  • kendra74K/yr
  • kenra platinum blow dry spray61K/yr
  • kendra hair52K/yr
  • kenra blow dry mist23K/yr
  • kenra platinum25K/yr

Reviews and returns

What reviews say buyers love and hate about Kenra Blow Dry Spray

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Smell”
14%of negative reviews mention “Smell”
0.2%of orders come back
“Overpowering scent”
A buyer, on “Smell”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Kenra Blow Dry Spray questions

Answered from the same tracked data.